gearing up for web 3.0 and social media update

Welcome…Gearing Up for Web 3.0

& Social Media

#CAVS Follow on Twitter @MoniqueRamsey

GROWTH TIPLook for these in today’s talk…

Meet Monique…Founder and Social Media Horticulturalist

20+ years experience: medical practice management, marketing, training, and consulting

Certified Relationship Marketing and Social Media Strategist (2009)• Winner 2010 #influenceSD Award for Best Social Media in Business• Alert Press Top 5 Medical Practice Facebook Fan Pages• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)

Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio

Contributor to Cosmetic Surgery for Dummies

Board – San Diego Social Media Society

♥music, USC, ♥

sports, ♥

♥spa days, shoes ♥

♥driving fast creative endeavors!♥

#CAVS Follow on Twitter @MoniqueRamsey

“The Internet has forever changed the way our patients will approach healthcare. Digital or social media is NOT a passing fad… get past that.” - Howard J. Luks, MD

Fast Fact: Nearly 16 minutes of every hour is now spent on social networking sites.(Experian study 2013)

#CAVS Follow on Twitter @MoniqueRamsey

Connected Consumers

• Empowered• Informed• Demanding• More Discerning

#CAVS Follow on Twitter @MoniqueRamsey

Did You Know: More than 80% of internet users search for health-related information?

Connected Consumers

• Will share more if there is value in return

• Make decisions differently

• They influence and are influenced differently

• MOMENTS OF TRUTHRead: Brian Solis

What’s the Future of Business

#CAVS Follow on Twitter @MoniqueRamsey

Social Presence

DID YOU KNOW: 72% of consumers trust online reviews as much as personal recommendations!

Personal recommendations are the number one driver of consumer purchase decisions at every state in the purchase cycle.

Sources: Search Engine Journal, Forbes, Social Media Today

Web 3.0It’s already happening

#CAVS Follow on Twitter @MoniqueRamsey

Definitions

Web 1.0 – Library – source of information but you couldn’t change or contribute

Web 2.0 – Connections with people - like a big group of friends.Get info and contribute to conversations. Richer and more relevant experience.

Web 3.0“The Symantec Web”

Source: How Stuff Works – Web 3.0, Wikipedia

Coined by www founder Tim Berners-Lee

• Personal Assistant• Predictive• Able to understand

information on the web• Interprets context of the

search request• Cosmetic / Cosmetic

• Spit out the right answer

What will they find as they search for you online? (Will they even find you?)

How will you convince them to choose YOU for a consultation?

And then… to provide care?

So….

#CAVS Follow on Twitter @MoniqueRamsey

Your Website

• Computers “software agents” scan & interpret – is your site optimized for this?

• Labeling and tagging – is your site readable? • Ontologies: A file that defines relationships

among a group of terms. – Detailed and comprehensive

• Metadata: Info included in code – readable by computers.

Source: How Stuff Works – Web 3.0

Radical Strategic Visibility

Social Buzz…Things You Need to Know

Reviews: Create “Art”

GROWTH TIP: PicMonkey.com

GROWTH TIPPinterest – Create Boardshttps://www.viraltag.com/ for auto-pinning / IV drip method ;)

Keywords – FB About Section

Put keywords in your About Section for better results when people search

Click here to edit

#CAVS Follow on Twitter @MoniqueRamsey

You’ve Got Mad Skills**To be very talented at

something.Source: Urban Dictionary

NEW

GROWTH TIP: FB Skills Section

Adding SkillsNEW

Click “public” to make this box appear

It re-calculates reach as you change budget

Set run time

Promoted Posts (Reach More Fans) GROWTH TIP:

Promoted Posts

PollsPromoted Posts (Reach More Fans)

#CAVS Follow on Twitter @MoniqueRamsey

Notice baseline

Engagement Rate Calculation: (MANUAL!)

talking about / total “likes”

2% is average so anything over this is AWESOME

70% Engagement

Rate

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Fan of the Week(rewards engagement!)

GROWTH TIP: Contests

Google+ / Local

Case Study…Google Search

Search Like a Patient Would…

So What’s Missing?

#1

#21

Value of G+• SEO Benefit• Rapid growth - 135 Million

active users and 60% log in every day

• Communities• Getting a +1 is like someone

giving a recommendation for your practice – and it shows up in search

• Posts show up in search too!

• Local pages – part of Google search results. (You can merge your Local Page (aka. “places page”) into a new Google+ page

• Reviews• Important Note: Authorship

(not for pages – only personal profile accounts)

Full Google Integration

Connect & Categorize Peeps into “circles”*

Manage Events

Be Aware: All content is indexed by Google – even communities that are private/invite

only

Discover trending topics and jump into

the conversation

*Nice for separation of your patients and personal life…

This is you!

Add your biz page here!

#SDCMS Follow on Twitter @MoniqueRamsey

G+ Hangouts & YouTube

Hangouts – Up to 10 peopleThen everyone else can be live broadcast / streaming on YouTube and recording saved for future views.

Be There or Be 4SquareHaha!

Add specials (up to two) to really help you stand out from the crowd to users

#CAVS Follow on Twitter @MoniqueRamsey

• Organic Growth• Connect with

businesses and events and interact with them, share their content

• Settings – Set 13+, allow , comments, tagging, to post, etc.

• Admins

Slideshare.net/moniqueramsey

Additional Tips

STAY TUNEDGet info about our upcoming Monthly Training Webinar Series…

http://go.cosmeticsocialmedia.com/list

Questions?Monique Ramsey

Toll Free Direct Dial 877-401-5485

Email: monique@cosmeticsocialmedia.com

Facebook.com/CosmeticSocialMedia

Twitter.com/MoniqueRamsey

CosmeticSocialMedia.com/Blog