geico case study - master brand

MASTER BRAND - SUB BRAND STRATEGY

Car Insurance All InsuranceMore than car InsuranceGEICO

GEICO – Going Mobile

GEICO YouTube

GEICO Social Media

GEICO Online

GEICO Events

Tagline: 15 minutes could save you 15% or more.

GEICO – How does it all work

GEICO AS A MEGA BRAND

In the Insurance category, education is key to gaining more customers. Geico does this by easy and fun communications executed in a variety of ways reach any consumer (broadcast, online, social

media, regional messaging).

They’ve bucketed their different offerings and benefits via different broadcast campaigns. Consumers can easily tie the campaigns back to Geico’s main benefit: Giving consumers an easy

way to save money overall.

With their consistent tagline and icons, it is easy to say that Geico is a huge risk taker in finding methods to make their brand recognizable. Compared to other insurance or any other brand,

Geico is one of few that can have such diversified icons with a high brand recall.

Their brand purpose is unclear but they’ve established their brand as memorable among consumers.