general session ic2011 yochim

WoodWorksGrowing the US Non-residential Market for Wood

Dwight Yochim, RPFNational Director

1. Background

2. Three Years in Review

3. Strategy Going Forward

4. Relevance of (and to) FPS

Agenda

Incorporated in December 2006

WPC Board

Background to WoodWorks

1. Focused but broad based initiative

2. Agreement to consider wood in a project

3. Tech support from design through construction

4. Broaden awareness by celebrating success

Three Pilot Regions

12

3

Key Hurdles

Education Events

Technical Support

Earned Media

WPC Board Conclusion:

WoodWorks has demonstrated meaningful results and sufficient potential such that the program should not only be continued but expanded.

Three Years in Review

Report Cards

Conversions through 2010/11

Overall Satisfaction

Market Share Gains

Corporate Conversions

A major fast food chain

Building Systems – El Dorado

• First Commercial CLT Structure in US

• Utilized RISA software to design the structure

CLT

3. Strategy Going Forward

1. Maintain proven strategies but:

• Broaden to all of USA

• Help carry industry green message

2. Pursue multiple building conversions:

• Corporate / franchise

• Building type (schools, mid-rise)

• Building systems (CLT, tall walls)

3. Strategy Going Forward

Non-res Market Size

Potential Market Gains (2010)

High Level Research Overview

NonNon--residential Construction residential Construction --Actual and ForecastActual and ForecastFour Stories or LessFour Stories or Less

Volume and Market Share Goals

Volume and Market Share Goals

Original Pilot Regions

California

North Central

Southeast

Metropolitan Statistical AreasExisting MSAs (16%)

Top 3 New MSAs (18%)

Secondary MSAs (19%)

2%

1%

5%

10%

1%

3%

4%

2%

4%

3%

2% 6%

4%

3%

3%

West

Central

East

WoodWorks and FPS

WoodWorks and FPS

WoodWorks Examples

• Cost calculator• Forest growth

calculator• Presentations• Carbon

calculator

Excellent Publication

Marketing – Cost Calculator

Marketing – Forest Growth Calc.

Richmond Olympic Oval

Carbon and Forest Renewability

Presentations – Jim Bowyer

Sustainable Forestry

Carbon Calculator

Other Areas of Synergies

Speaking opportunitiesInformation exchangesConnections to experts - YOU

Questions ?