generating big links for seo

Using Creative Campaigns to WIN in SEO

@LisaDMyers

Award winning Creative AND technical SEO Agency.

10 Nationalities - 13 different languages - All under one roof

FCUKSEO

Buying links in 2015 is very RISKY business!!

Sure. It can still work. You can get the rankings, the traffic, the money..

…but for how long??

WHAT IS THE RISK OF YOUR LINK DEVELOPMENT STRATEGY?

You PAY or I’m bloody well going to no follow that link

Attract rather than Sell

Create content that DESERVES links and MARKET that content.

MAKE GOOD SHIT

X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X

source: the awesome @DaveTrott

Think like a 50s Ad Agency and execute like a geek.

Getting the BIG links

Our Mission: Link Equity

What we wanted to do

Target VERY high authority sites

+ pick up secondary links as a result

= Quality and volume

CONCEPT

RESULT

Any BIG links?

314 Linking Root Domains

2 Million Views

623,691 Views

Social

Total 169,822, of which:

Facebook: 56,077Tweets: 4,728Google+: 1,384Stumbles: 103,101LinkedIn: 907Pinterest: 3,625

It’s not bragging if it’s true

Expedia Nordics

MISSION: Big Links + Country Specific coverage

Santa’s Hollywood Holiday

45 LINKS

Why didn’t you just say so,I love that

shit!

How?

Luke:

LUKE: I CAN’T BELIEVE IT.

YODA: THAT IS WHY YOU FAIL

What’s the biggest difference between Richard Branson and someone working in Macdonals?

What makes someone successful?

- IQ?-Education? Upbringing? Support?-Luck??

100 people theory

HOW YOU THINK

I need a volunteer!

It’s not who you are that holds you back, it’s who you think you are. – David Brinkley

“ DO, OR DONOT, THERE IS NO TRY. ”- Yoda

THANK YOU!Lisa@vervesearch.com

@LisaDMyers