generation m2: media in the lives of 8- to 18-year-olds appendix c toplines
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8/9/2019 Generation M2: Media in the Lives of 8- to 18-Year-Olds Appendix C Toplines
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51A KAISER FAMILY FOUNDATION STUDY
APPENDIXC:
Toplines
BackgroundInormation 52
MediaInTheHome 57
CellPhoneUse 61
PrintMediaUse 63
TelevisionViewing 65
Movies 69
VideoGames 69
MusicandOtherAudio 71
ComputerUse 73
MediaRules 77
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52 GENERATION M 2 : MEDIA IN ThE L IvES OF 8- TO 18-YEAR-OLDS
APPENDIX C : TOPL INES
HarrisInteractiveortheKaiserFamilyFoundation.
N=2002studentsages818.
Marginosamplingerror:plusorminus3.9percentagepoints.
Fieldperiod:October20,2008toMay7,2009.
Notes:08/09datainbold.Anasterisk(*)indicatesavaluelessthanone-halpercent(0.5%).Adash(-)representsavalueozero.
Atilde(~)indicatesthequestionwasnotaskedinthatyear.Forquestionsreerringtoyesterday,aportionorespondentscompletingthesurvey
onMondaywereaskedtoreportontheirFridayorSaturdayactivities.Percentagesmaynotalwaysaddupto100%duetorounding,theacceptance
omultipleanswersromrespondents,andbecausethepercentwhooerednoanswer(NA)isnotshown.Unlessotherwisenotedthebaseoreach
questionisallrespondents.Inthequestionnaire,responsecategoriesortimespentwithmediawere:notime,5minutes,15minutes,30 minutes,45
minutes,1hour,1hours,andcontinuingoninhal-hourincrements(respondentswereaskedtowriteintheamountiitwasabovethenalresponse
category).Inthetoplines,theseresponseshavebeencollapsedintoasmallernumberotimecategories,suchas5-30minutes.
TrendInormation:
2004trendsromtheKaiserFamilyFoundationsGeneration M: Media in the Lives o 818 Year-OldsstudyconductedOctober
14,2003toMarch19,2004o2,032studentsages818.Marginosamplingerrorisplusorminus3.8percentagepoints.
1999trendsromtheKaiserFamilyFoundationsKids & Media @ the New Millennium studyconductedNovember10,1998to
April20,1999o3,155childrenages217.Datareportedhereareor818year-olds.Marginosamplingerrorisplusorminus
3percentagepoints.
BACKGROUND INFORMATION
1. Pleasewriteyouragehere: ______years
08/09 03/04 98/99
810 24 27 26
1113 31 32 29
1418 45 42 42
2. Areyouaboyoragirl?(ONEANSWERONLY)
08/09 03/04 98/99
Boy 51 51 51Girl 49 49 49
3. Whatgradeareyouin?(ONEANSWERONLY)
08/09 03/04 98/99
3rdgrade 9 10 11
4thgrade 9 10 10
5thgrade 10 10 10
6thgrade 11 10 10
7thgrade 10 10 11
8thgrade 11 10 99thgrade 11 11 12
10thgrade 11 10 9
11thgrade 10 9 9
12thgrade 9 8 9
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53A KAISER FAMILY FOUNDATION STUDY
APPENDIX C : TOPL INES
4. Whoaretheadultsyoulivewith?Iyouliveinmorethanonehome,pleaseansweraboutthehomeyouspendthemosttime
in.(MARKASMANYANSWERSASYOUNEED)Note: Results may not add up to 100% because multiple answers were allowed.
08/09 03/04 98/99
Mother 90 91 91
Father 66 64 69
Stepmother 3 3 3
Stepather 9 9 10
Someotheradults 17 ~ ~
Parentsgirlriendorboyriend ~ 3 3
SitterorNanny ~ 2 2
Grandparent(s) ~ 12 9
AuntorUncle ~ 7 3
Brother(s)orSister(s) ~ 5 3
Cousin(s) ~ 1 *
Thecategorysomeotheradultswasaddedin08/09toreplacetheindividualresponseslistedbelowit.
Parentsgirlriendandparentsboyriendwereaskedseparatelyin98/99.
5. Whatisthehighestleveloschoolthatyourmothercompleted?(ONEANSWERONLY)
08/09 03/04 98/99
Somehighschoolorless 13 11 10
Finishedhighschool 26 30 26
Somecollegeorspecialschoolaterhighschool 19 17 17
Finishedcollege 27 26 29
Schoolbeyondcollege(likedoctor,lawyer,proessor,socialworker,scientist) 9 7 8
Noonellstheroleomotherinmyamily. 1 2 1
6. Whatisthehighestleveloschoolthatyourathercompleted?(ONEANSWERONLY)
08/09 03/04 98/99
Somehighschoolorless 13 12 9
Finishedhighschool 28 26 25
Somecollegeorspecialschoolaterhighschool 14 16 13
Finishedcollege 26 25 27
Schoolbeyondcollege(likedoctor,lawyer,proessor,socialworker,scientist) 8 8 9
Noonellstheroleoatherinmyamily. 6 5 5
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54 GENERATION M 2 : MEDIA IN ThE L IvES OF 8- TO 18-YEAR-OLDS
APPENDIX C : TOPL INES
7. Whatgradesdoyouusuallyget?(ONEANSWERONLY)
08/09 03/04 98/99
MostlyAs 12 14 17
MostlyAsandBs 43 36 40
MostlyBs 7 7 7
MostlyBsandCs 22 23 19
MostlyCs 5 5 4
MostlyCsandDs 5 6 5
MostlyDs * 1 1
MostlyDsandFs 1 3 1
Myschooldoesnotusegrades. 3 2 5
8. Whatisyourraceorethnicbackground?(ONEANSWERONLY)
08/09 03/04 98/99
White(notHispanic) 53 55 61
BlackorArican-American(notHispanic) 15 17 14Hispanic/LatinoWhite 15 13 10
Hispanic/LatinoBlack 4 3 2
Asian,AsianIndian,orPacicIslander 4 8 6
NativeAmericanorAlaskanNative 1 1 3
Someotherrace 7 4 2
Hispanic(unspecied) 1 * 1
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55A KAISER FAMILY FOUNDATION STUDY
APPENDIX C : TOPL INES
9. Howwelldoeseachotheollowingstatementsdescribeyou?Iseachstatementalotlikeyou,somewhatlikeyou,notmuch
likeyou,ornotatalllikeyou?(ONEANSWERNEXTTOEACHITEM)
ALot
LikeMe
Somewhat
LikeMe
NotMuch
LikeMe
NotatAll
LikeMe
A. Ihavealotoriends
08/09 57 35 6 1
03/04 53 35 7 3
98/99 61 30 6 2
B. Igetalongwellwithmyparents
08/09 50 38 7 2
03/04 48 38 8 3
98/99 53 35 7 2
C. Iamotenbored
08/09 23 31 31 13
03/04 22 30 30 15
98/99 16 30 35 15
D. Ioteneelsadandunhappy
08/09 6 19 40 32
03/04 11 19 34 34
98/99 7 18 34 38
E. Ihavebeenhappyatschoolthisyear
08/09 38 41 12 6
03/04 33 42 16 8
98/99 40 39 13 6
F. Igetintotroublealot
08/09 6 17 33 42
03/04 9 16 33 39
98/99 5 15 27 50
10. Thinkingjustaboutyesterday,howmuchtimedidyouspendbeingphysicallyactiveorexercising,suchasplayingsports,
workingout,dancing,running,oranotheractivity?(ONEANSWERONLY)
08/09 03/04
Average(amongall) 1:46 1:25
Percentwhodidactivity 89 82
Averageamongthosewhodidactivity 1:58 1:42
None 10 16
5min lessthan30min 11 10
30min1hour 31 33
Morethan1hour3hours 29 29
Morethan3hours 18 9
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APPENDIX C : TOPL INES
11. Again,thinkingonlyaboutyesterday,howmuchtimedidyouspendtalkingonthetelephone?
(ONEANSWERONLY)
A. Onacellphone 08/09
Average(amongall) :33
Percentwhodidactivity 56
Averageamongthosewhodidactivity :56
None 41
5min less than30min 29
30min1hour 15
Morethan1hour3hours 8
Morethan3hours 4
B. Onaregularphone 08/09
Average(amongall) :18
Percentwhodidactivity 41
Averageamongthosewhodidactivity :41
None 53
5min less than30min 26
30min1hour 9
Morethan1hour3hours 4
Morethan3hours 2
Totaltimespenttalkingonaphone[Q11A,B] 08/09
Average(amongall) :51
Percentwhodidactivity 73
Averageamongthosewhodidactivity 1:09
None 26
5min less than30min 36
30min1hour 17
Morethan1hour3hours 12
Morethan3hours 8
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57A KAISER FAMILY FOUNDATION STUDY
APPENDIX C : TOPL INES
MEDIA IN THE HOME
12. Howmanyotheollowingitemsarethereinyourhome?(ONEANSWERNEXTTOEACHITEM)Note: 98/99 numbers or 5 in
household reect households having 5 or more o a particular item.
Average
(Among
all)
Percent
WithAny 0 1 2 3 4 5 6 7 8
9or
More
A. TVs
08/09 3.8 99 * 5 15 26 28 12 6 3 1 2
03/04 3.5 99 * 7 18 27 24 14 5 3 1 1
98/99 3.1 99 * 6 23 29 26 15
B. DVDorVCRplayers
08/09 2.8 97 2 16 31 24 15 6 2 1 1 1
03/04 2.9 97 2 17 27 23 15 8 3 2 1 1
98/99(VCRsonly) 2.0 98 2 34 39 18 5 3
C. DigitalTVrecorderssuchas
TiVoorotherDVR
08/09 1.0 52 42 29 14 5 4 1 * * * * 03/04 .6 34 62 20 8 3 2 1 * * *
Notaskedin98/99
D. CDplayers
08/09 2.2 87 12 27 24 17 10 3 2 1 1 2
03/04(CDortapeplayer) 3.6 98 1 12 20 20 19 13 5 4 2 3
98/99(CDortapeplayer) 2.6 95 5 21 26 21 15 11
E. Radios
08/09 2.5 94 5 26 26 19 12 5 3 1 1 1
03/04 3.3 97 2 13 21 23 18 13 4 2 1 2
98/99 3.4 98 2 7 18 20 23 30
F. Computers
08/09 2.0 93 6 36 30 15 7 3 1 * * *
03/04 1.5 86 13 48 24 8 4 1 1 * * *
98/99 1.1 73 25 49 17 5 1 2
G. Videogameplayersthat
hookuptoaTV
08/09 2.3 87 12 27 23 16 10 3 2 2 1 2
03/04 2.1 83 16 27 25 13 8 6 2 1 * 1
98/99 1.7 81 18 33 25 14 6 4
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APPENDIX C : TOPL INES
13. Doyouhaveanyotheollowinginyourhome?(ONEANSWERNEXTTOEACHITEM)
Yes No
Dont
Know
A. Internetaccess
08/09 84 12 2
03/04 74 19 4
98/99 47 46 4
B. CableorsatelliteTV
08/09 84 11 4
03/04 82 14 2
98/99 74 23 2
C. PremiumchannelssuchasHBOorShowtime
08/09 47 32 20
03/04 55 34 8
98/99 45 47 5
14. WhatkindoInternetaccessdoyouhaveathome?(MARKASMANYANSWERSASYOUNEED)Note: Question wording changed
slightly rom 03/04. Results may not add up to 100% because multiple answers were allowed.
08/09 03/04
Dial-uptelephonemodemaccess 10 31
High-speedaccess(suchascablemodemorDSL) 43 31
Wirelessaccess 31 ~
IdonthaveInternetaccessathome 11 6
Idonthaveacomputerathome ~ 11
Dontknow 22 17
15. CanyouseeaTVscreenwhenyouareatyourcomputerathome?Inotherwords,iyouaresittingatthecomputer,canyousee
aTVscreenatthesametime?(MARKASMANYASYOUNEED)Note: Question wording changed slightly rom 03/04. Results may
not add up to 100% because multiple answers were allowed.
BASE:GRADES712
08/09 03/04
Yes,IcanseeaTVbecauseIhaveaportablelaptopcomputer. 35 12
Yes,IcanseeaTVromadesktophomecomputer. 48 52
No,IcannotseeaTVromanycomputer. 22 26
Idonothaveacomputerathome. 5 ~
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59A KAISER FAMILY FOUNDATION STUDY
APPENDIX C : TOPL INES
16. Whichotheollowingitemsareinyouramilyscar?(MARKASMANYASYOUNEED)Note: Results may not add up to 100%
because multiple answers were allowed.
Hasatleastoneitem 37
Abuilt-inDVDplayer 21
AportableDVDplayerthatyouotenuseinthecar 19
Abuilt-inTVsetthatgetsregularTVchannels 4
Noneotheseitemsareinmyamilyscar 60
Myamilydoesnothaveacar 3
17. Doyouhaveanyotheollowingitemsinyourbedroom,ornot?(Includeportablesthatyouusemainlyinyourbedroom.)
(MARKONEANSWERNEXTTOEACHITEM)
Havein
Bedroom
A. TV
08/09 71
03/04 68
98/99 65
B. CableorsatelliteTV
08/09 49
03/04 37
98/99 29
C. PremiumchannelssuchasHBOorShowtime
08/09 24
03/04 20
98/99 15
D. DVDorVCRplayer
08/09 57
03/04 54
98/99(VCRsonly) 36
E. DigitalTVrecorder,suchasTiVoorotherDVR
08/09 13
03/04 10
Notaskedin98/99 ~
F. CDplayer
08/09 68
03/04(CDortapeplayer) 86
98/99(CDortapeplayer) 88
G. Radio
08/09 75
03/04 84
98/99 86
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APPENDIX C : TOPL INES
Havein
Bedroom
H. Computer
08/09 36
03/04 31
98/99 21
I. Internetaccess
08/09 33
03/04 20
98/99 10
J. VideogameplayerthathooksuptoaTV
08/09 50
03/04 49
98/99 45
18. Whichotheollowingitemsdoyou,personally,have?(MARKASMANYANSWERSASYOUNEED)Note: Results may not add up
to 100% because multiple answers were allowed.
08/09 03/04
Cellphone 66 39
Alaptopcomputer 29 12
Ahandheldvideogameplayer(suchasNintendoDSorSonyPSP) 59 55
iPodorotherMP3player 76 18
DiscmanorWalkman 16 61
Pager ~ 6
Apersonaldigitalassistant (suchasaPalmPilot orHandspring) ~ ~
AnyhandhelddevicethatconnectstotheInternet(aBlackberry,acell
phonewithInternetconnection,etc.)~ 13
Noneothese 5 12
Question 17 continued
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61A KAISER FAMILY FOUNDATION STUDY
APPENDIX C : TOPL INES
CELL PHONE USE
19. Howoten,iever,doyoudoeachotheollowingactivitiesonacellphone:oten,sometimes,rarely,ornever?
(MARKONEANSWERNEXTTOEACHITEM)Note: Data analysis indicates that this question was misunderstood by a large-enough
proportion o respondents to make the results unreliable; thereore results are not being reported.
A. Textmessage
B. Takepictures
C. Takevideos
D. Listentomusic
E. Playgames
F. ConnecttotheInternet
G. GotosocialnetworkingsiteslikeMySpaceorFacebook
H. WatchTVshows
I. Watchvideos
20. Thinkingonlyaboutyesterday,abouthowmanytextmessagesdidyousend?Yourbestguessisne.Iyoudidnotsendany
textmessages,pleasewrite0.
08/09
Average(amongall) 57
Percentwhodidactivity 46
Averageamongthosewhodidactivity 118
None 50
110 11
1125 6
2650 8
51100 8
101+ 13
21. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendtextingonacellphone?(ONEANSWERONLY)
BASE:GRADES712
08/09
Average(amongall) 1:35
Percentwhodidactivity 61
Averageamongthosewhodidactivity 2:33
None 38
5min lessthan30min 16
30min1hour 13
Morethan1hour3hours 12
Morethan3hours5hours 8
Morethan5hours 12
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APPENDIX C : TOPL INES
22. Doyourparentshaveanyrulesabout...?(MARKONEANSWERNEXTTOEACHITEM)
BASE:GRADES712
Yes No
A. Howmanytextmessagesyoucansend 14 84
B. Howmuchyoucantalkonacellphone 27 71
23. Ingeneral,howotendoyourparentsmakesureyouollowtherulestheyhaveaboutusingacellphone?
(ONEANSWERONLY)
BASE:GRADES712
Mostothetime 19
Someothetime 16
Alittleothetime 13
Never 7
Myparentsdonthaverulesaboutcellphoneuse 44
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63A KAISER FAMILY FOUNDATION STUDY
APPENDIX C : TOPL INES
PRINT MEDIA USE
Magazines
24. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendlookingatorreadinganymagazines?
Pleasedonotincludetimespentreadingmagazinesonline.(ONEANSWERONLY)Note: Previous surveys did not ask respondents
to exclude time spent reading magazines online.
08/09 03/04 98/99
Average(amongall) :09 :14 :15
Percentwhodidactivity 35 47 55
Averageamongthosewhodidactivity :26 :29 :27
None 65 51 45
5minlessthan30min 21 27 32
30min1hour 11 19 20
Morethan1hour 2 2 3
Newspapers
25. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendlookingatorreadinganewspaper? Pleasedonotincludetimespentreadingnewspapersonline.(ONEANSWERONLY)Note: Previous surveys did not ask
respondents to exclude time spent reading newspapers online.
08/09 03/04 98/99
Average(amongall) :03 :06 :07
Percentwhodidactivity 23 34 42
Averageamongthosewhodidactivity :14 :17 :17
None 77 65 58
5minlessthan30min 19 27 32
30min1hour 3 7 10
Morethan1hour * * *
Books
26. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendreadingabookthatwasoryourownenjoyment
(notahomeworkassignment)?(ONEANSWERONLY)
08/09 03/04 98/99
Average(amongall) :25 :23 :21
Percentwhodidactivity 47 46 46
Averageamongthosewhodidactivity :54 :50 :46
None 52 53 53
5minlessthan30min 16 16 17
30min1hour 22 24 22
Morethan1hour 9 7 8
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APPENDIX C : TOPL INES
SUMMARY TABLE: TOTAL TIME SPENT READING [Q24,25,26]
08/09 03/04 98/99
Average(amongall) :38 :43 :43
Percentwhodidactivity 66 73 80
Averageamongthosewhodidactivity :57 :58 :54
None 34 26 20
5minlessthan30min 24 27 30
30min1hour 26 28 29
Morethan1hour3hours 12 15 19
Morethan3hours5hours 3 3 2
Morethan5hours 1 1 1
27. Whenyoureadbooks,magazines,ornewspapers,howotendoyoudoanyotheollowingactivitiesatthesametime:
useacomputer,watchTV,playvideogames,textmessage,orlistentomusic?(ONEANSWERONLY)
Note: 03/04 question didnt include text messaging or video games in question wording.
BASE:GRADES712
08/09 03/04
Mostothetime 27 28
Someothetime 26 30
Alittleothetime 24 26
Never 23 16
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65A KAISER FAMILY FOUNDATION STUDY
APPENDIX C : TOPL INES
TELEVISION VIEWING
Morning TV Viewing (7:00 a.m. Noon)
28. Thinkingonlyaboutyesterdaymorning,rom7:00a.m.untilnoon,didyouwatchTVonaTVset?
(ONEANSWERONLY)Note: 03/04 survey question did not include the phrase on a TV set.
08/09 03/04
Yes 44 43
No 56 57
IFYOUWATCHEDTV,PLEASEGOTOTHEATTACHEDMORNINGTVGRID.PLEASECIRCLEEVERYTVSHOWTHATYOUWATCHEDYESTERDAY
MORNING.ONLYCIRCLEONESHOWINEACHTIMEPERIOD.ONLYCIRCLEASHOWIFYOUWATCHEDMOSTOFTHATSHOW.
29. Thinkingonlyaboutyesterdaymorningbetween7:00a.m.andnoon,abouthowmuchtimedidyouspendwatchingTVon
aTVset?Donotincludeanytimespentwatchingvideotapes,DVDsorshowsthatyourecordedearlierororderedromOn
Demand.(ONEANSWERONLY)Note: 03/04 survey question did not include the phrase on a TV set and did not ask respondents to
exclude time spent watching On Demand.Seequestion34regardingOnDemandandotherviewing.
BASE:WATCHEDTVYESTERDAYMORNING
08/09 03/04 98/99
Averageamongthosewhodidactivity 1:08 1:16 1:08
None 1 3 0
5minlessthan30min 31 23 25
30min1hour 40 40 45
Morethan1hour 28 33 31
Afternoon TV Viewing (Noon 6:00 p.m.)
30. Thinkingonlyaboutyesterdayaternoon,romnoonuntil6:00p.m.,didyouwatchTVonaTVset?
(ONEANSWERONLY)Note: 03/04 survey question did not include the phrase on a TV set.
08/09 03/04
Yes 56 59
No 43 40
IFYOUWATCHEDTV,PLEASEGOTOTHEATTACHEDAFTERNOONTVGRID.PLEASECIRCLEEVERYTVSHOWTHATYOUWATCHED
YESTERDAYAFTERNOON.ONLYCIRCLEONESHOWINEACHTIMEPERIOD.ONLYCIRCLEASHOWIFYOUWATCHEDMOSTOFTHATSHOW.
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APPENDIX C : TOPL INES
31. Thinkingonlyaboutyesterdayaternoonbetweennoonand6:00p.m.,abouthowmuchtimedidyouspendwatchingTVon
aTVset?Donotincludeanytimespentwatchingvideotapes,DVDsorshowsthatyourecordedearlierororderedromOn
Demand.(ONEANSWERONLY)Note: 03/04 survey question did not include the phrase on a TV set and did not ask respondents to
exclude time spent watching On Demand.Seequestion34regardingOnDemandandotherviewing.
BASE:WATCHEDTVYESTERDAYAFTERNOON
08/09 03/04 98/99
Averageamongthosewhodidactivity 1:32 1:44 1: 43
None 1 2 0
5minlessthan30min 14 8 7
30min1hour 40 37 38
Morethan1hour3hours 33 41 45
Morethan3hours 11 11 11
Evening TV Viewing (6:00 p.m. Midnight)
32. Thinkingonlyaboutyesterdayevening,rom6:00p.m.untilmidnight,didyouwatchTVonaTVset?(ONEANSWERONLY)
Note: 03/04 survey question did not include the phrase on a TV set.
08/09 03/04
Yes 64 68No 35 31
IFYOUWATCHEDTV,PLEASEGOTOTHEATTACHEDEVENINGTVGRID.PLEASECIRCLEEVERYTVSHOWTHATYOUWATCHEDYESTERDAY
EVENING.ONLYCIRCLEONESHOWINEACHTIMEPERIOD.ONLYCIRCLEASHOWIFYOUWATCHEDMOSTOFTHATSHOW.
33. Thinkingonlyaboutyesterdayeveningbetween6:00p.m.andmidnight,abouthowmuchtimedidyouspendwatchingTV
onaTVset?Donotincludeanytimespentwatchingvideotapes,DVDsorshowsthatyourecordedearlierororderedromOn
Demand.(ONEANSWERONLY)Note: 03/04 survey question did not include the phrase on a TV set and did not ask respondents to
exclude time spent watching On Demand.Seequestion34regardingOnDemandandotherviewing.
BASE:WATCHEDTVYESTERDAYEVENING
08/09 03/04 98/99
Averageamongthosewhodidactivity 1:59 2:12 2:10
None * 1 0
5minlessthan30min 10 5 6
30min1hour 32 31 30
Morethan1hour3hours 39 42 43
Morethan3hours 18 22 22
SUMMARY TABLE: TOTAL TIME SPENT WATCHING LIVE TV ON A TV SET [Q29,31,33]
08/09 03/04 98/99
Average(amongall) 2:39 3:04 3:05
Percentwhodidactivity 79 81 85
Averageamongthosewhodidactivity 3:21 3:48 3:39
None 21 19 15
5minlessthan30min 5 3 3
30min1hour 14 11 12
Morethan1hour3hours 27 28 29
Morethan3hours5hours 16 18 18
Morethan5hours 17 20 22
Note:LiveTVreerstoprogrammingwatchedasitisbroadcast,ratherthanrecordedordownloaded.
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67A KAISER FAMILY FOUNDATION STUDY
APPENDIX C : TOPL INES
TV/Movie Viewing on Other Platforms
34. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendwatchingTVshowsormoviesonanyotheollowing?
(MARKONEANSWERNEXTTOEACHITEM)
Average(Among
all)
PercentWhoDid
Activity
AverageAmongThose
WhoDid
Activity None
5MinLessthan
30Min
30Min
1Hr
Morethan
1HrA. Acellphone
08/09 :15 22 1:08 75 9 9 4
B. AniPodorotherMP3player
08/09 :16 29 :54 67 11 14 4
C. OnDemand
08/09 :12 18 1:04 77 4 10 4
D. The Internet
08/09 :24 38 1:01 58 12 18 7
E. TiVo,DVR,orvideotape
youhadrecordedearlier08/09 :09 16 :56 80 4 10 3
03/04 :14 21 1:06 75 5 10 6
98/99(VCRsonly) :14 23 :58 71 4 13 6
F. DVDonacomputer
08/09 :06 11 :51 82 3 6 2
G. DVDonaDVDplayer
08/09 :26 29 1:26 67 5 13 12
TotalDVD[Q34F, G]
08/09 :32 34 1:32 63 5 13 16
03/04(videoorDVD) :32 39 1:21 58 6 18 1598/99(videoorDVD) :28 35 1:16 61 4 16 15
TOTAL TV ON OTHERPLATFORMS [Q34AG]
08/09 1:50 69 2:36 30 10 15 44
General TV Use
35. WhenyouwatchTV,howotendoyoudoanyotheollowingactivitiesatthesametime:useacomputer,read,playvideo
games,textmessageorlistentomusic?(ONEANSWERONLY)Note: 03/04 question didnt include text messaging or video games.
BASE:GRADES712
08/09 03/04
Mostothetime 39 24
Someothetime 29 29
Alittleothetime 19 28
Never 12 19
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68 GENERATION M 2 : MEDIA IN ThE L IvES OF 8- TO 18-YEAR-OLDS
APPENDIX C : TOPL INES
36. Howoten,iever,doyoudoeachotheollowingactivitieswhileyouarewatchingTV?(MARKONEANSWERNEXTTOEACH
ITEM)
BASE:GRADES712
Oten Sometimes Rarely Never
A. Lookupinormationonlineaboutwhatyouare
watching(suchasgoingtotheshowswebsiteor
readingablog)
6 13 18 60
B. Textsomeoneaboutwhatyouarewatching 17 30 15 36
C. InstantMessagesomeoneaboutwhatyouare
watching8 14 17 57
D. Text,goonline,ormakeacalltovoteinapollor
contestabouttheshowyouarewatching(likevoting
orAmericanIdol)
7 8 11 71
Trend: When you watch TV, how oten do you go online on your computer to do something related to what you are watching (such
as vote in a poll or check background sports statistiscs)? (ONE ANSWER ONLY) Note: Question not asked in 98/99.
Oten Sometimes Rarely Never
03/04 10 18 24 48
37. HowotenisaTVusuallyoninyourhome(eveninooneiswatching)?(ONEANSWERONLY)
08/09 03/04 98/99
Mostothetime 45 51 46
Someothetime 34 30 38
Alittleothetime 15 13 13
Never 4 5 2
38. Inyourhome,istheTVusuallyonduringmeals,ornot?(ONEANSWERONLY)
08/09 03/04 98/99
Yes,theTVisusuallyonduringmeals. 64 63 65
No,theTVisnotusuallyonduringmeals. 34 36 35
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69A KAISER FAMILY FOUNDATION STUDY
APPENDIX C : TOPL INES
MOVIES
39. Thinkingonlyaboutyesterday,howmanymoviesdidyouseeinamovietheater?(ONEANSWERONLY)
08/09 03/04 98/99
Average(amongall) :25 :25 :18
Percentwhodidactivity 12 13 10
Averageamongthosewhodidactivity 3:16 3:06 2:57
None,Ididnotseeanymoviesyesterday. 87 86 88
Onemovie 7 8 7
Twomovies 2 3 2
Threeormoremovies 3 2 2
VIDEO GAMES
40. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendplayingvideogamesoneachotheollowingdevices?
(MARKONEANSWERNEXTTOEACHITEM)
Average
(Amongall)
Percent
WhoDid
Activity
Average
Among
ThoseWho
DidActivity None
5Min
Lessthan
30Min
30Min
1Hr
Morethan
1Hr3Hrs
Morethan
3Hrs
A. Avideogameplayerhooked
uptoaTV(suchasXbox
orWii)
08/09 :36 39 1:30 59 7 17 10 5
03/04 :32 41 1:16 58 10 18 10 3
B. Acellphone
08/09 :17 26 :58 67 14 7 4 1
C. Ahandheldplayersuchas
aNintendoDS,SonyPSPor
aniPod
08/09 :21 35 1:00 63 12 14 6 2
TOTALHANDHELDVIDEOGAME
USE[Q40B,C]
08/09 :38 47 1:17 51 17 16 9 5
03/04 :17 35 :50 64 14 14 4 *
TOTALVIDEOGAMEUSE[Q40AC]
08/09 1:13 60 1:59 38 13 19 16 13
03/04 :49 52 1:34 47 12 13 15 7
98/99 :26 38 1:05 59 9 19 9 2
03/04surveyaskedabouttimespentplayingvideogamesonhandheldplayerssuchasaGameboy,cellphone,orPDA.Questionaskeddierentlyin98/99didnotspeciyorseparateoutvideogameplayer,handheldorcellphone.
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APPENDIX C : TOPL INES
41. Whichotheollowingvideogameplayersdoyouhaveathome?(MARKASMANYANSWERSASYOUNEED)
Note: Results may not add up to 100% because multiple answers were allowed.
GameCube 23
PlayStation 58
Wii 36
Xbox 36
Othervideogameplayer 42
Idonthaveanyvideogameplayersathome 10
42. Whichotheollowinggameshaveyoueverplayed?(MARKASMANYANSWERSASYOUNEED)Note: Results may not add up to
100% because multiple answers were allowed.
08/09 03/04
DanceDanceRevolution 45 ~
GrandThetAuto 56 65
GuitarHeroorRockBand 71 ~
Halo 47 ~
MaddenNFL 47 49
Pokemon 34 ~
SuperMario 65 ~
WiiPlayorWiiSports 64 ~
Noneothese 4 ~
43. Whenyouplayvideogames,howotendoyoudoanyotheollowingactivitiesatthesametime:useacomputer,watchTV,
read,textmessage,orlistentomusic?(ONEANSWERONLY)Note: Question about multitasking video games was not asked in
03/04.
BASE:GRADES712
Mostothetime 22
Someothetime 26
Alittleothetime 21
Never 28
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APPENDIX C : TOPL INES
MUSIC AND OTHER AUDIO
Peopleotenlistentomusicwhiletheyaredoingotherthings(orexample,eating,gettingdressed,doinghomework,walkingorriding
inacarorbus).
44. Thinkingonlyaboutyesterday,howmuchtimedidyouspendlisteningtomusiconeachotheollowing?
(MARKONEANSWERNEXTTOEACHITEM)
Average
(Amongall)
Percent
WhoDid
Activity
AverageAmong
ThoseWho
DidActivity None
5Min
Lessthan
30Min
30Min
1Hr
Morethan
1Hr3Hrs
Morethan
3Hrs
A. Aradio :32 55 :56 42 23 23 6 4
B. ACD :17 35 :46 60 15 15 3 2
C. Acellphone :17 29 :55 64 16 8 2 3
D. AniPodorotherMP3player :41 48 1:21 48 13 21 8 6
E. Acomputer(orexample,
throughiTunesorInternet
radio) :32 43 1:10 50 13 18 8 4
45. Whenyoulistentomusic,howotendoyoudoanyotheollowingactivitiesatthesametime:useacomputer,watchTV,read,playvideogamesortextmessage?(ONEANSWERONLY)Note: 03/04 question did not include text messaging or video games.
BASE:GRADES712
08/09 03/04
Mostothetime 43 33
Someothetime 30 30
Alittleothetime 14 25
Never 10 12
46. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendlisteningtosomethingotherthanmusicontheradio
(suchasatalkshoworthenews)?(MARKONEANSWERNEXTTOEACHITEM)
BASE:GRADES712
Average
(Among
7th12th
Graders)
Percent
WhoDid
Activity
Average
Among
ThoseWho
DidActivity None
5Min
Lessthan
30Min
30Min
1Hr
Morethan
1Hr3Hrs
Morethan
3Hrs
A. Onaregularradio
08/09 :09 33 :28 64 21 10 1 1
B. Ontheinternet
08/09 :10 25 :39 71 10 13 1 *
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72 GENERATION M 2 : MEDIA IN ThE L IvES OF 8- TO 18-YEAR-OLDS
APPENDIX C : TOPL INES
SUMMARY TABLE: TOTAL AUDIO
Average
(Among
all)
Percent
WhoDid
Activity
Average
Among
ThoseWho
DidActivity None
5Min
Lessthan
30Min
30Min
1Hr
Morethan
1Hr3Hrs
Morethan
3Hrs
TOTAL AUDIO
08/09 2:31 85 2:53 13 14 18 26 27
03/04 1:44 85 2:01 14 14 27 29 16
98/99 1:48 86 2:06 14 11 25 31 19
Note:SeeAppendixBorasummaryokeychangesinquestionwordingandstructureovertime.
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73A KAISER FAMILY FOUNDATION STUDY
APPENDIX C : TOPL INES
COMPUTER USE
47. Didyouuseacomputeryesterday?Note: 03/04 survey separated out whether respondent had used a computer at home, school,
or someplace else; 98/99 survey asked about school or someplace else.
08/09 03/04 98/99
Yes 70 62 51
No 29 33 41Dontknow 1 ~ ~
Neverusedacomputer ~ 2 ~
IFYOUUSEDACOMPUTERYESTERDAY,ANSWERTHENEXTQUESTION.IFYOUDIDNOTUSEACOMPUTERYESTERDAY,GOTOQUESTION50.
48. Thinkingonlyaboutyesterday,didyougoonlineorusetheInternetattheollowingplaces?(MARKONEANSWERNEXTTO
EACHITEM)
BASE:ALLRESPONDENTS
Yes
A. Athome
08/09 57
03/04 45
B. Atschool
08/09 20
03/04 19
C. Somewhereelse
08/09 14
03/04 15
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74 GENERATION M 2 : MEDIA IN ThE L IvES OF 8- TO 18-YEAR-OLDS
APPENDIX C : TOPL INES
49. YoualreadytoldusaboutsomethingsyoudoonacomputersuchaslisteningtomusicandwatchingDVDs.Nowwewouldliketo
askyouaboutotherthingsyoudoonthecomputer.Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendusingthe
computerortheollowingactivities?(MARKONEANSWERNEXTTOEACHITEM)Note: Question asked diferently in previous waves;
diferent in wording, structure and categories. See Appendix B or a summary o key changes in question wording and structure over time.
Average
(Amongall)
Percent
WhoDidActivity
Average
Among
Those
WhoDidActivity None
5Min
Lessthan30Min
30Min1Hr
Morethan1Hr3Hrs
Morethan3Hrs
A. Doingschoolwork
08/09 :16 33 :49 65 12 18 2 1
03/04 :14 32 :45 65 11 15 5 *
98/99 :11 35 :32 65 12 15 3 *
B. Playinggames
08/09 :17 35 :47 63 16 15 2 1
03/04 :19 35 :50 60 13 15 7 1
98/99 :12 32 :35 63 13 17 2 0
C. InstantMessaging
08/09 :11 22 :50 75 9 11 2 1
03/04 :17 26 1:02 70 9 10 5 1
D. Emailing
08/09 :05 26 :20 72 19 7 * *
03/04 :05 25 :18 71 19 6 * 0
98/99 :04 18 :19 76 13 5 * 0
E. Readingmagazinesor
newspapersonline
08/09 :02 10 :21 88 7 3 * *
F. Doinggraphics(Powerpoint,
photoediting,webdesign)08/09 :04 14 :31 83 6 7 * *
03/04 :04 12 :27 84 7 4 1 0
G. Goingtosocialnetworking
siteslikeMySpaceor
Facebook
08/09 :22 40 :54 57 14 21 4 2
H. Goingtowebsitestowatch
oruploadvideos(suchas
YouTubeorGoogleVideo)
08/09 :15 39 :36 58 16 21 2 *
I. Goingtoanyothertypeo
website(suchasYahoo,
mtv.comorWikipedia)or
anythingbesidesschoolwork
08/09 :11 34 :30 63 19 13 1 *
J. Doingsomethingelseonthe
computer(donotinclude
listeningtomusicorwatching
DVDsorTVshows)
08/09 :02 3 1:12 96 1 1 * *
Symbolnotesonnextpage.
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APPENDIX C : TOPL INES
Symbol Descriptions for Question 49
03/04surveyaskedseparatelyabouttimespentdoingschoolworkonlineandofine.Thosegureshavebeencombinedhere.03/04surveyaskedseparatelyabouttimespentplayinggamesonlineandofine.Thosegureshavebeencombinedhere.03/04surveyaskedaboutdoinggraphicsonacomputer,butnotontheInternet.
SUMMARY TABLE: TOTAL COMPUTER [Q49BJ]
Average
(Among
all)
Percent
WhoDid
Activity
Average
Among
ThoseWho
DidActivity None
5Min
Lessthan
30Min
30Min
1Hr
Morethan
1Hr3Hrs
Morethan
3Hrs
08/09 1:29 64 2:17 34 10 15 24 15
03/04 1:02 54 1:53 45 11 15 18 10
98/99 :27 47 :58 53 16 16 13 2
Note:Doesnotincludetimespentusingacomputerorschoolwork.08/09resultsexcludetimespentlisteningtomusicorwatchingTV/DVDsonacomputer;thoseactivitieswerenotspecicallyexcludedinpreviousyears.For08/09,timespentinthoseactivitiesisdiscussedinthe
MusicandTVsectionsothissurvey.
SUMMARY TABLE: TOTAL GLOBAL COMPUTER [Q49BJ,34D&F,44E]
Average
(Among
all)
Percent
WhoDid
Activity
Average
Among
ThoseWho
DidActivity None
5Min
Lessthan
30Min
30Min
1Hr
Morethan
1Hr3Hrs
Morethan
3Hrs
08/09 2:32 70 3:35 30 8 12 23 27
Note:IncludestimespentlisteningtomusicorwatchingTV/DVDsonacomputer.Thesegurescannotbesummedwithotherresultsto
estimatetotalmediaexposure,becausetimespentlisteningtomusicorwatchingTV/DVDsonacomputerarealreadycountedelsewhere.
Doesnotincludetimespentusingacomputerorschoolwork.
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76 GENERATION M 2 : MEDIA IN ThE L IvES OF 8- TO 18-YEAR-OLDS
APPENDIX C : TOPL INES
50. Whenyouuseacomputerhowotendoyoudoanyotheollowingactivitiesatthesametime:watchTV,read,playvideo
games,textmessage,orlistentomusic?(ONEANSWERONLY)Note: 03/04 survey question did not include text messaging or video
games, and the base was 7th12th graders who had ever used a computer.
BASE:GRADES712
08/09 03/04
Mostothetime 40 33
Someothetime 26 29
Alittleothetime 17 23
Never 13 14
51. Whenyoudoyourhomework,howotendoyoudoanyotheollowingactivitiesatthesametime:useacomputer,watchTV,
read,playvideogames,textmessage,orlistentomusic?(ONEANSWERONLY)Note: Activities reerenced in 03/04 survey were
talking on the phone, Instant Message, watch TV, listen to music, or sur the Web or un.
08/09 03/04
Mostothetime 31 30
Someothetime 25 31
Alittleothetime 22 19
Never 19 18
52. Whichotheollowinghaveyoueverdone?(MARKASMANYANSWERSASYOUNEED)Note: Results may not add up to 100%
because multiple answers were allowed.
BASE:VARIABLE
08/09
DownloadedmusicromtheInternet 62
UsedInstantMessaging 53
GotteninormationontheInternetaboutahealthissuethataectsyouorsomeoneyouknow
55ListenedtotheradiothroughtheInternet 28
VisitedMySpaceorFacebook 60
CreatedaproleoryourselonMySpaceorFacebook 51
VisitedsomeothersocialnetworkingsitebesidesMySpaceorFacebook 47
CreatedaproleonsomeothersocialnetworkingsitebesidesMySpaceorFacebook 33
Createdyourowncharacterorpetonline 36
WatchedaTVshowontheInternetromacomputer 48
WatchedaTVshowonacellphoneoriPodorotherMP3player 30
Readablog 49
Writtenablog 28
WatchedavideoonasitelikeYouTubeorGoogleVideo 81
PostedavideotoasitelikeYouTubeorGoogleVideo 25
Noneothese 8
BASE:GRADES712
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APPENDIX C : TOPL INES
MEDIA RULES
53. Doyourparentshaveanyrulesabout...?(MARKONEANSWERNEXTTOEACHITEM)Note: In 03/04 survey, questions about rules
were interspersed tthroughout the questionnaire, rather than being grouped together at the end.
Yes
A. WhatyoureallowedtowatchonTV
08/09 4603/04(7th12thgradeonly;08/097th12thgradeonly=35%) 13
B. Whichvideogamesyoureallowedtoplay
08/09 30
03/04 21
C. Whatmusicyoureallowedtolistento
08/09 26
03/04(7th12thgradeonly;08/097th12thgradeonly=16%) 16
D. Whatyoureallowedtodoonthecomputer
08/09 52
03/04(Base:everusedacomputer, 98%okids) 32
E. Whetherornotyoucanhaveaproleonasocialnetworkingsite
likeMySpaceandFacebook
08/09 34
F. HowmuchtimeyoucanspendwatchingTV
08/09 28
03/04(7th12thgradeonly;08/097th12thgradeonly=19%) 14
G. Howmuchtimeyoucanspendplayingvideogames
08/09 30
03/04 24
H. Howmuchtimeyoucanspendlisteningtomusic
08/09 10
I. Howmuchtimeyoucanspendonthecomputer
08/09 36
03/04(Base:everusedacomputer, 98%okids) 28
54. Ingeneral,howotendoyourparentsmakesureyouollowtherulestheyhaveaboutusingmedia,suchasTV,computers,
videogames,andmusic?(ONEANSWERONLY)
Mostothetime 27
Someothetime 24
Alittleothetime 16Never 7
Myparentsdonthaverulesaboutusingmedia 16
THEEND
THANKYOUFORYOURTIMEANDEFFORT!
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