gestalt
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WEB DESIGNMater of Arts in Communication Design
Gestalt
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Gestalt (applied to design)Visual perception theory
Gestalt
"The whole is other than the sum of the parts" Kurt Koffka
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Zeotrope
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S.Dalì, 1935, Mae West
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GestaltPrinciple of form perception
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Gestalt grouping
Gestalt
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The law of proximity posits that when we perceive a collection of objects, we will see objects close to each other as forming a group.
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The law of symmetry captures the idea that when we perceive objects we tend to perceive them as symmetrical shapes that form around their centre.
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Similarity occurs when objects look similar to one another. People often perceive them as a group or pattern.
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Opera
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When similarity occurs, an object can be emphasised if it is dissimilar to the others. This is called anomally.
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The figure on the far right becomes a focal point because it is dissimilar to the other shapes.
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Aka common fate
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The law of closure posits that we perceptually close up, or complete, objects that are not, in fact, complete.
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Closure: let’s use it!
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Continuation occurs when the eye is compelled to move through one object and continue to another object.
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Aka good curve
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Aka good figure
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The figure & ground phenomenon captures the idea that in perceiving a visual field, some objects take a prominent role (the figures) while others recede into the background (the ground).
Gestalt
Figure-ground ambiguities. (a) Ambiguous face–vase (31). (b) Normally, trees are seen as figure, and the space between as ground. However, when the space is attended, or when it has a meaningful shape, it also can be seen as figure. (Courier & Ives, ca. 1835).
Edgar Rubin
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Experience
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Maurits Cornelis Escher(Leeuwarden, 17 giugno 1898 – Laren, 27 marzo 1972)
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Ambiguity
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You should always start with the container, or the overall structural shell of a design. Forget the details and individual components for now.
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Roberto Dadda
www.dadda.itroberto@dadda.it+39 338 775 22 03Twitter, facebook, linkedin: robertodadda
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