getting everyone onboard the search & social media marketing bus

Getting Everyone on Board the #SSMM Bus

Steven Flower > #ssmm > 17th Nov 2010

SSMM is a journey...

http://www.flickr.com/photos/elsie/202031037/

...not everyone wants to go on

http://dilbert.com/strips/comic/2004-12-25/

...or can go on!

http://dilbert.com/strips/comic/2010-09-13/

We've just started ours...!

http://www.plings.net/blog/

About Plings...

Plings is...

...like a TV schedule

http://www.radiotimes.com

… but based upon aggregating data from lots of sources

http://www.kayak.com/

… but about youth clubs, sports centres and community stuff

http://www.flickr.com/photos/plings/3371086036/in/set-72157615596540377/

Whilst the end users are important...

Our key stakeholders are really people in government

http://www.youtube.com/watch?v=LxgH84jJKW4&feature=fvw

Five ways to engage your stakeholders with #SSMM

Therefore, we need a plan

1 – Scare them

People are talking right now

2 – Delight them

The wonder of the well optimised SERP result!

3 – Impress them

Stats can be useful when you understand them!

4 – Save them Money

Analytics and Insights provide us with benchmarks

5 – Meet them

Sounds obvious, but always useful!

You can even eat cakes!

But always..

Know your stuff

Be prepared to explain your numbers

Agree your metrics

http://www.youtube.com/watch?v=irjgfW0BIrw

Understand what to measure

Build a Matrix

http://edu.blogs.com/edublogs/2009/03/how-to-help-people-better-use-the-net-go-to-them-let-them-copy-open-up.html

Put it in a framework

So:

Getting Everyone on Board the #SSMM Bus

Five Ways to Get the Right People on the Relevant #SSMM Bus, Just as it Leaves...

Finished now. I probably need a sit down...

Thanks!

Any questions, ask now or

@stevieflowsteven@substance.coop0161 244 5440