getting to know social saudis - infographic

Getting to Know

SOCIALSAUDISA closer look on the behavior of Saudi users on Social Networks.

Facebook6pm-8pmMostly engages between

use Facebook in the Arabic interface

51%Saudi users

of

MILLION USERS7.8

in Saudi Arabia

25 34 45+

Age group on

Largest Smallest

Twitter

28%OF USERSin 2013 engaged with #hashtags

On averageusers tweet

TIMESA DAY3

tweet in 89%Arabic

74% 26%Saudi Users

#الراتب_مايكفي_الحاجة

FACEBOOK

#غرد_بذكر_ا�Saudi twitter users ا�تحاد

mostly tweet around midnight

FRIDAYmost active day of the week

Video Platforms

video views 33.5M

views per videoAVERAGE83.5K

views on Keek 20.4M VIDEO 185.4K views per video

401uploadedvideo

on YouTubeon Keek110

Top YouTube channels ايش اللي صاحي برنامج ال يكثر

6 25

Frequency of posting 1 video every 1 video every Keek YouTube

25 days6 daysTop Keek channels

silver000badr_alzidansultan_altwam

LoujainHathloul

Smiley faces are used 1.5 timesless on Twitter thanon Facebook

The Middle East’s Leading Digital Agency

The Online Project

The average Facebook USER IN SAUDI

The average Twitter USER IN SAUDI

The average video CONSUMER IN SAUDI

For the top 30 CHANNELS EACH

#

use Facebook through their mobile

5M USERS

64% featurephones

31%32%

Most active day is Wednesday

Uses Facebook through Android mobile

Mostly engages between 6-8 pm

Age: 30 years old

Connected to the pages: STC, Extra stores

Married

Mohammad

Ahmad

Tweets mostly in Arabic

Uses Twitter through his iPhone

Mostly tweets around midnight

Tweets about: #ا�تحاد #الراتب_مايكفي_الحاجة #قيادة_ اكتوبر

Subscribed to:

Abdullah

Watches on Youtube: برنامج ال يكثر

Follows on Keek: LoujainHathloul, silver000

Checks Youtube on a daily basis

ايش اللي

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D U B A I • R I Y A D H • A M M A N

Designed by The Online Project

* We created the above characters based on the most common trends we observed in the data collected from each platform.