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GARBER’S

GOURMET

Hajar Aldawood

Hajar Aldawood

UNIVERSITY OF INDIANAPOLIS

GARBER’S GOURMETCHOCOLATE

Garber’s Gourmet Chocolate is based on an existing chocolate store that is located on Massachusetts Avenue in Indianapolis. This book shows the process of rebranding the store including research, sketches, website, logo and packaging.

Introduction

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RESEARCH BRIEF

Original store nameThe Best Chocolate In Town

General description The Best Chocolate In Town, inc. was founded in 1998 by Elizabeth Garber with a goal to pro-vide premium, gourmet chocolates and friendly customer service.

Location880 Massachusetts Ave,Indianapolis, IN 46204

Products and servicesHand made chocolates and desserts

Company’s missionProvide premium, gourmet chocolates and friendly customer service

Company’s values statementThey believe in creating quality chocolates and desserts as well as supporting other local small businesses.

Customers /target market

Age groupCore customers are mid 20’s to early 50’s

Income level Middle to high

GenderBoth male and female, but possibly more female

Educational level High school and higher

Home ownership 50% homeowners

Attitudes Happy, kind, joyful, busy

Interestsbuying gift or for personal enjoyment

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NAME IDEAS

Pulse Of Chocolate Heart Of Chocolate The Taste Of Chocolate The City Of Chocolate Melting Chocolate Garber’s GourmetThe Happiness Of Chocolate Piece Of HappinessChocofulCrafted Cocoa

WHY “ GARBER’S GOURMET ” ?Elizabeth Garber founded the store in 1998. This is why I chose Garber’s Gourmet to be related to the founder. Also, these two words have the same sound and start with same letter “ G ” which makes it unique !

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The Beginning Of Happiness The Happiness Start From Here!With A Happiness Of Touch,We Made A Chocolate First Taste, First LoveLove At First Taste.Enjoy The Little Moment.Choose Your Happiness.Best Flavor Of Happiness

TAGLINE IDEASFIRST TASTE , FIRST LOVE

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SKETCHES

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SKETCHES REFINED

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G

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COLOR SCHEME

C= 0 R= 254M=6 B= 228Y= 8 G= 239K=0

C= 40 R= 104M=69 B= 63Y= 90 G= 33K=44

C= 52 R=56M=72 B=31Y= 78 G=20K=72

#FEEFE4 #683F21 #371F13

I chose these colors to fit on my logo and the package I made. The logo that I made is based on the shape of the chocolate. That is why I chose dark and light brown color to give you the taste and the feeling of chocolate. Moreover, I chose light pink color to fill the white space in the package and add some intrest.

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C= 52 R=56M=72 B=31Y= 78 G=20K=72

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Athelas

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

FONTS

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LOGO DESIGN

GARBER’S

GOURMET

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GARBER’S

GOURMET

GARBER’S

GOURMET

LOGO DESIGN Black & White

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GARBER’S

GOURMET

GARBER’S

GOURMET

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Creating a packageMy package is designed to fit for four pieces of chocolate. I used the letter “G” to create the pattren on both sides of the package. Also, I added the my logo on the top with a beautiful shape that is also from the letter G. I chose the light pink color to be a background for my logo insted of white to add some interest. I am very pleased with the result because it might be a perfect gift for anyone.

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GARBER’S

GOURMET

First Taste, First Love

Template Used

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Final Package

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Final Package

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Final Package

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Final Package

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Creating a websiteMy website’s goal is to make it easy for people to search and find a good gift for people who love chocolate. I added the address and the hours of the store on each page because it is important to know what time they open and close and what their location is. Having many kinds of chocolate in store shows people that the store has various kinds of chocolates that people can try and taste.

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Nav

Logo

Footer

Photo

main

Tagline

wireframe

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Home page

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about page

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Gallery page

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Team page

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FIRST TASTE , FIRST LOVE