gguk intro to online fundraising presentation: jan 2012 workshops

an introduction to

Tuesday Jan 10th, 2012

Who we are and what we do

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1,600+ nonprofits4500+ projects110 countries200,000+ donors since inception$50 million through siteDozens of corporate partners

The most effective way to fundraise is…

1. People give to…..2. To get support you must…. 3. Funding follows… 4. Fundraising is actually…. 5. Fundraising takes…..

5 more basic truths…

a  bit  of  context...

how does this relate to charities?

how charities are using the Internet GIVING

• Online giving risen 85% in just 3 years*.

• Small non-profits +20.2% increase in funds from online channels in 2010

• Large Non-profits: +8.3%

SOCIAL MEDIA

• 71% of charities now use Facebook

• 62% use Twitter

• and 50% use YouTube .

*source: MissionFish/ NPFSynergy Report

Does your online fundraising look like this?

What is online fundraising?

Or  this?  

The Internet & Fundraising

Connections

Communication

Sharing information

Transactions

The Internet is about:Fundraising is about...

✓ Make connections

✓ Tell stories

✓ Build community

✓ Engage

✓ Campaign

✓ Fundraise

Your online life: activities

Fundraising should just be part of your online strategy. Go online to:

be individual not institutional

Your online life: attitudes

be bottom-up

Your online life: attitudes

be informal, conversational

Your online life: attitudes

be direct, story led

Your online life: attitudes

be interactive & imaginative

Your online life: attitudes

be visible

Your online life: attitudes

The “Gateway Challenge”

Global  Infancia,  Paraguay Raised:  £4,000  

Case Study

How?            Mapping  and  building  their  networks  

Case Study

Case Study

...  at  the  second  a@empt

Who are your networks?

Who are your potential supporters?

How will you access them?

Your Networks

Friends of mailing list contacts

Friends of friends of friends 3rd Tier

(tertiary network)

Community figures

Former employees

Local businesses

2nd Tier (secondary network) Colleagues of

Board

Supporters’ families and

friends

Family members’ neighbours

Volunteers’ families

Friends’ contacts

YOUR ORGANISATION

1st Tier (primary network)

Staff’s families

Ex-volunteers

Beneficiaries’ families

FriendsFamily

Your Networks

• Online  fundraising  courses• Webinars• Training  guides

Learning

“You have made such a difference to PEPAIDS!

Before we met GlobalGiving UK we never would have dreamed that we could have fundraised £12,000 in a month!

It was the Gateway Challenge that inspired us to aim high and to go for a total that we could hardly dare imagine was possible... Thanks to your

amazing support and your great training, we just took your advice and did what we could!

Your prize incentives were great, because £2000 is a lot of money to a tiny charity like us- so we just aimed for those and it worked! 

We are all astounded by the results and we are well and truly capacity-built to do this again in the future!

 Thank you so much for everything you have invested in us! You have made a massive difference to PEPAIDS! The Gateway Challenge has

inspired us to stretch for something we may never have tried on our own. Thanks to the Gateway Challenge, we have grown so much in the last two

months and it has brought our tiny charity new momentum, excitement and credibility that will help us go from strength to strength in

the future!”

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Does It Work?

Learning

• Upcoming e-learning courses• Clinics• 1-2-1 coaching

Online Volunteering

Support

Support

Partnerships

1.  APPLY 2.  DUE  DILIGENCE

3.

How To Join GlobalGiving UK

How To Join GlobalGiving UK

Any Questions?

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jtomlin@globalgiving.co.uk

THANK YOU FOR COMING!