gguk intro to online fundraising presentation: jan 2012 workshops
TRANSCRIPT
an introduction to
Tuesday Jan 10th, 2012
Who we are and what we do
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1,600+ nonprofits4500+ projects110 countries200,000+ donors since inception$50 million through siteDozens of corporate partners
The most effective way to fundraise is…
1. People give to…..2. To get support you must…. 3. Funding follows… 4. Fundraising is actually…. 5. Fundraising takes…..
5 more basic truths…
a bit of context...
how does this relate to charities?
how charities are using the Internet GIVING
• Online giving risen 85% in just 3 years*.
• Small non-profits +20.2% increase in funds from online channels in 2010
• Large Non-profits: +8.3%
SOCIAL MEDIA
• 71% of charities now use Facebook
• 62% use Twitter
• and 50% use YouTube .
*source: MissionFish/ NPFSynergy Report
Does your online fundraising look like this?
What is online fundraising?
Or this?
The Internet & Fundraising
Connections
Communication
Sharing information
Transactions
The Internet is about:Fundraising is about...
✓ Make connections
✓ Tell stories
✓ Build community
✓ Engage
✓ Campaign
✓ Fundraise
Your online life: activities
Fundraising should just be part of your online strategy. Go online to:
be individual not institutional
Your online life: attitudes
be bottom-up
Your online life: attitudes
be informal, conversational
Your online life: attitudes
be direct, story led
Your online life: attitudes
be interactive & imaginative
Your online life: attitudes
The “Gateway Challenge”
Global Infancia, Paraguay Raised: £4,000
Case Study
How? Mapping and building their networks
Case Study
Case Study
... at the second a@empt
Who are your networks?
Who are your potential supporters?
How will you access them?
Your Networks
Friends of mailing list contacts
Friends of friends of friends 3rd Tier
(tertiary network)
Community figures
Former employees
Local businesses
2nd Tier (secondary network) Colleagues of
Board
Supporters’ families and
friends
Family members’ neighbours
Volunteers’ families
Friends’ contacts
YOUR ORGANISATION
1st Tier (primary network)
Staff’s families
Ex-volunteers
Beneficiaries’ families
FriendsFamily
Your Networks
• Online fundraising courses• Webinars• Training guides
Learning
“You have made such a difference to PEPAIDS!
Before we met GlobalGiving UK we never would have dreamed that we could have fundraised £12,000 in a month!
It was the Gateway Challenge that inspired us to aim high and to go for a total that we could hardly dare imagine was possible... Thanks to your
amazing support and your great training, we just took your advice and did what we could!
Your prize incentives were great, because £2000 is a lot of money to a tiny charity like us- so we just aimed for those and it worked!
We are all astounded by the results and we are well and truly capacity-built to do this again in the future!
Thank you so much for everything you have invested in us! You have made a massive difference to PEPAIDS! The Gateway Challenge has
inspired us to stretch for something we may never have tried on our own. Thanks to the Gateway Challenge, we have grown so much in the last two
months and it has brought our tiny charity new momentum, excitement and credibility that will help us go from strength to strength in
the future!”
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Does It Work?
Learning
• Upcoming e-learning courses• Clinics• 1-2-1 coaching
Online Volunteering
Support
Partnerships
1. APPLY 2. DUE DILIGENCE
3.
How To Join GlobalGiving UK
Any Questions?
