gill fish's (the 6am agency) presentation at mumbrella's health & wellness marketing...

Building OTC in a time of Innovation & Disruption Gillian Fish Founder - The 6AM Agency Author Good + Well: 25 World Experts Share Their Secrets to Wellbeing

The Wellbeing Revolution.

Consumers are empowered to take

care of their own health. Prevention is better than Cure.

The Era of Personalised

Medicine is accelerating the

healthcare revolution.

Complementary Medicine sits front

& centre of that revolution

Healthcare is an industry. Humancare is a calling.

Put the Consumer first.

Changing People’s Lives

Prowess in the Laboratory

must evolve to

A deep understanding of the science of Wellbeing & product MOA enables us to create communications which move the dial across earned & owned.

Inflammation Oxidative Stress

Immune Dysfunction

We trust Real Ordinary People We are comforted by the validation of Real Health Experts.

A story of Data and Emotion

It made a real difference to my

Life.

What’s the thing that’s going to permeate someone’s soul?

Employ a high level of Emotional Intelligence in OTC communications

•  Truth.

•  Authenticity.

•  Distinctive.

•  Personalised.

Celebrate the Ordinary Tap into the desire for Simple Rituals of Everyday Life. Wellbeing is a journey of daily Rituals. Make sure the brand is part of that daily experience.

•  We are often telling stories of avoidance.

•  Use the science of Wellbeing to turn that into a positive story.

•  A solid foundation of content that educates the audience about a holistic approach to wellbeing, beyond the core health issue / product, is key to campaign success.

•  Educate on broadbased Achievable Health Goals. Weave in your messaging.

•  Innovate to support the Wellbeing journey. Product innovation. Tech innovation.

We live in a Temptation Culture

Wired Health. The New Frontier.

Integrate Tech for better Health Experiences.

Personalised Health Tracking for better understanding of Prevention and Compliance.

•  IoT. •  Connected

devices. •  Digital wearables. •  Bio hacking.

Building Empathy. With Tech.

VR at the Forefront of revolutionising healthcare.

Bring Symptoms to life for better understanding and acceptance.

•  Virtual Reality. •  Augmented

Reality.

•  Artificial Intelligence.

•  Bots.

•  Providing 24/7 healthcare and product support.

•  Remote Healthcare service.

The Cognitive Era

•  Regulatory Guidelines are good

Guard Rails.

•  Authenticity.

•  Trusted Health Experts.

•  Own your Media Bubble.

•  Pierce Others.

•  Innovation beyond Core product

to solve a problem.

•  Talk with. Not at.

Develop a Trusted Health Partnership

Nourish the desire of consumers to improve their health & wellbeing through education with a convergence of :

Put the Creative into the Science of Wellbeing.

Insight Technology Creativity

Innovation

In a time of Universal Deceit speaking the Truth is Revolutionary. •  Be Transparent. •  Invite the Consumer into

the world of your Brand. •  Provenance.

Comvita Olive Leaf Extract

Kaneka Corporation Ubiquinol (CoQ10)

Let’s reframe our thinking. Thank you.