give the people what they want: authentic interaction and compliant communication

Give the People What They Want: Authentic Interaction and Compliant Communication

David Harlow JD MPHTHE HARLOW GROUP LLC

blog • healthblawg.com

twitter • @healthblawg

Mayo Clinic Social Media NetworkScottsdale December 2017

We are challengedby shifting sands

We can build a high-performing

social media infrastructure

Balance

Understand the tools

Photo: CC: http://www.flickr.com/photos/aigle_dore/6672141083

Build a Patient-Centric Scaffolding

Why do you rob banks?

The New Town Square

Each patient is unique

Patient Journey

Not too close

Openness < > Privacy

Understand HIPAA and other potential privacy violations

Understand Common Law Liability

Duty Breach Causation Harm

Policies

Forming Storming Norming Performing

Documented Staff Training and Testing

Review Policiesand Procedures

Lockdown vs. Open Door

The Case of Too TMI

Facebook

Twitter

Blog

Photo and Video Sharing

Flickr CC Alexandre Chassignon https://flic.kr/p/5G35P3

FTC Endorsement Disclosure Rules Extend to Social

Media

IRS Rules Prohibit Political Endorsements by Tax-Exempt Organizations

Beware:Intellectual Property Rights

Overturns Employer’s Social Media Gag Rule

Wall of Shame

State Privacy Laws

Authentic interaction

vs. legal liability

Respect the power of the tools you use

Straight and Narrow

Culture Eats Strategy for Breakfast

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harlowgroup.nethealthblawg.com

twitter.com/healthblawgdavid@harlowgroup.net

Thank YouDavid Harlow JD MPH

THE HARLOW GROUP LLC