glad presentation

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium. Coventry University. 12.04.2011

STEM & US: NEW CREATIVE SYNERGIES

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

HumanitiesScience & Technology

Industrial and Economic worth

Competitive Advantage for the 21st Century

Creativity in Business

Driver for changeLeaders for creativity

Design

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

Knowledge

Research Education

Theory

Interdisciplinarity

Nissani (1997)

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

Building Relationships

• Manufacturing Department at the School of Applied Science

• Cranfield’s School of Health

• Microprocessing and Nanotechnology

• Waste Management

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

Challenges

• Geographically Distant

• Culturally Opposite

• Understanding Differences - personality and language

• Logistical Issues

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium. Coventry University. 12.04.2011

Elements of Design Practice

• Tolerates ambiguity that views the design process as inquiry, an interative spiral of divergent - convergent thinking

• Visualising for problem finding and solution

• Allows uncertainty and risk

•Enhances decision making

•Act and think as part of team as a social process

Dym, Agogino, Eris, Frey and Leifer (2005)

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

Multi-disciplinary workshop

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

Opportunities

• Knowledge - Understanding the potential of design in informing and sup-porting unfamiliar domains - aerospace industry, healthcare, IT and waste.

• Research - Convergence of design with medical technology, complex engineering data and the social sciences • Education - A pioneering course that celebrates multidisciplinary collaborations across divergent institutions and geographically remote institutions

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium. Coventry University. 12.04.2011

New Partnerships

• Saïd Business School, University of Oxford

• SADI (Samsung Art and Design Institute) Seoul, South Korea • Polytecnico di Milano

• HappenNow

• Ordance Survey

• Lewisham Council

• Barking and Dagenham Council

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

Conclusions

• Extending design practice into new areas of engineering product service systems providing a human and contextual dimension

• Visualization enables innovation through problem identification and solving

• The design process is a social process that enables designers to articulate deep contextual and human experiences • Design research methods enables polar opposites to work to a common goal of human centred innovation

• Design is no longer a output driven exercise

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

MDes ICI

Knowledge

Research Education

Theory

Interdisciplinarity

Nissani (1997)

MDes ICI

MBAs

HealthcareAerospace

PhD Studenships

Waste

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

Thank you