going native with adobe air - how we created the 2012 summer olympics mobile app for usoc

Post on 29-Nov-2014

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Our session for 2013 Adobe MAX. Walk through the experience of creating an industry leading mobile experience for the 2012 London Olympic Games from both the creative and development perspectives, and see the pros and cons of using Adobe AIR as a platform for the United States Olympic Committee (USOC).

TRANSCRIPT

APPROACH

RESPONSIVE UX/UI

HOME

ATHLETE BIOS

MY NEWS

WHY ADOBE AIR?

ONE APP – MULTIPLE DEVICES

Single codebase and assets for every device and platform

SPEED & RESOURCES

Five month timeline - value vs. costs

SCALABILITY

Recurring global event – ability to efficiently expand and scale

WHAT WE LEARNED

MOBILE FIRST

ONE APP – MULTIPLE DEVICES

PERFORMANCE

MEMORY & FILE SIZE

UI ELEMENTS

LOOKING FORWARD

THANK YOU

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