good advertisement versus bad advertisement

5

GOOD ADVERTISEMENT &BAD ADVERTISEMENT

GROUP MEMBERS FATIMA IKRAM

SHAHID NAWAZ BANGASHSANIYA RAZA

ROMA RIAZSAAD BIN KAMAL

•Disseminate information about a product,brand or company

•The purpose of promotions is to cause awareness

ADVERTISEMENTS

A paid form of non personal communication from an identified

sponsor.

Point of purchase advertisement

Place advertisement Online advertisement

Direct response advertisement

Media advertisement

ADVERTISEMENT TYPES

TV advertisement

Good advertisement

Bad advertisement

CHARACTERISTICS OF A BAD ADVERTISEMENT

Media plan missed the mark

Uninspired creative strategy

Lack of technical sophistications

Unattractive

Unconvincing product claims

Bad Advertisement

It is extremely distressing

Suggestions for Bad Ad

Put an enliven creativestrategy

Give guiding ads than to evoke Emotions of fear

More Suggestions

Exposure

Information and awareness

Camlin markers

CHARACTERISTICS OF A GOOD AD

Exposure

intentions

Characteristics

Understood

Attention

Comprehension

Comparisons

Exposure

Motivation