google + 2012 now and future trends
Post on 20-Jan-2015
1.536 Views
Preview:
DESCRIPTION
TRANSCRIPT
Making the most of Google + for your brand 16th October 2012 10.00-‐10.45 Produced by Mark Mitchell, Director of Client Services EMEA, Brightedge
Quick Introduc-on @searchmitch
AlternaKvely J
Or Connect with me on Google Plus h9ps://plus.google.com/u/0/110444020499882124612/posts
Its been an interesKng year
0 10 million
40 million
90 million
170 million
250 million
400 million
June July October January 2012 April June September
ConKnued G+ Growth…
Brands are engaging more..
+Sharing +People
+Relationships
Friends 2860
Search Video Mobile Display Offers Local
+Recommendations
Google + touches every part of the Google plaPorm
Some recommendations
1. You need to be in to win it
2. Provide rich, relevant and real Kme results
Google+ Posts in Search Your followers may see content you’ve posted on your Page when it’s relevant to their search terms
Discoverability for your Google+ Page Users can click through to your Page, right from the search results page
Real-time content If you post frequently on Google+, users may see your most recent post right in search
3. Significantly can Influences PPC performance
Manage an ac-ve Google+ Page and surface recommenda-ons at the moment of intent
5 -10% avg. search ad CTR uplift
from social extensions
Android Phone | Example.com www.example.com Save Instantly On Android With No Mail Rebates! Kari Clark, Christian Oestlien, Chris Vennard and 150 other people +1’d this
9% lift 22% lift
4. Regular content and posKng strategy
5. Track, measure and aligning content by keywords
G+
Data (PPC and SEO)
Content
Measure
PREDICTION PPC will see more G+ buying influence – audience + keyword
Product Launch (Fiat)
Brand Awareness (Coca-Cola)
Customer Support (Samsung)
Loyalty/Retention (Cadbury)
Driving Conversions (Macy’s)
Reputation Management (Tiger Woods)
6. Hangouts drive richer engagement with your brand
7. Create your brand rel = authors
8. IdenKfy influencers
9. Migrate and leverage your social properKes
Extra reading – FantasKc in depth preso on Google +
Google+ SEO & Authorship!AJ Kohn ""
Owner"Blind Five Year Old"
www.blindfiveyearold.com"@ajkohn"
3 closing statements from today 1. You need to be on it 2 .The influence of Google + is growing 3. Create content, strategy aligned to search keyword strategies MEASURE MEASURE MEASURE
Thank you
top related