google ebda2 - ecommerce - souq.com

MENA Region

MENA Region

MENA Region

MENA Region

MENA Region

MENA Region

MENA Region

Reach millions of buyers locally and regionally

Various marketing activities converting users to buyers

Showcase your products depending on relevancy and seasonality

Helping your brand create awareness, sales and distribution

MENA Region

MENA Region

MENA Region

MENA Region

MENA Region

60%

40% UAE

70%

30% Egypt

85%

15% KSA

70%

30% Kuwait

75%

25% Jordan

MENA Region

MENA Region

MENA Region

MENA Region

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MENA Region

Communication channel Delivery Channel Customer Behavior

Print ads

Catalogs

TV & Radio

Online

Channel

Selection

Frequency of Order

Size of Order

Retail outlet

Wholesale

Call Centre

Website

* American Marketing Association 2008

Buying more

Electronic Channels

Traditional Product or service E-Commerce

Partial electronic product

Pure electronic product

MENA Region

Traditional Product or service E-Commerce

Partial electronic product

Pure electronic product

Physical product

Electronic Product

Physical Agent

Electronic Agent

Virtual Player

Physical Process

Electronic Process

Vir

tual

Pro

du

ct

The Product (Service)

Delivery Agent

The Process

Degrees of digitization:

Virtual Process

MENA Region

Business Process Engineering

Process Architecture Customized for various

Users and markets

Consumer Business Partner

Employees Vendor/ Supplier

Target B Target A

Workflow

Start finish

Analysis Stage & Information Architecture Design Criteria of your e-channel interface

Navigation Is it easy for visitors to find their way around your application Consistency Is the look & feel consistent from page to page? Performance How long does it take for page to appear? Appearance Is the site aesthetically pleasing? Quality Assurance Does the site algorithm work properly? Interactivity Does the application encourage the user to play continue? Security Does the customer feel safe while using the application? Privacy Is customer information protected? Scalability Will the application increased usage will be supported by

the initial infrastructure and is it upgradeable?

MENA Region

Landing

Page

Customize Content

Messages Status updates

Positive Customer Experience

Action

Buttons

Subscribe Now

Submit Application

Goal Setting

Functionality Outcome

Effective Content

How-to Demo

Product Design Tools

Channel Loyalty

MENA Region