google glass [fall 2013] dr. karen freberg

GOOGLE GLASS

TO BOLDY GO WHERE NO PR PROFESSOR HAS GONE

BEFORE

KAREN FREBERG, PH.D. KFREBERG

Space.. The final frontier..

This is the voyage of the PR professor..

WHAAA??!!I THOUGHT WE WERE HERE TO

TALK ABOUT GOOGLE GLASS, NOT STAR TREK!

INTRO

#IFIHADGLASS• Twitter campaign:

2013• Tweeted: Use Glass

to show what it was like to be a PR professor teaching social media at UofL

• Got accepted to program March 2013

• Got Google Glass July 2013

Getting glass

• Only available in LA, SF, and NYC

• Google Locations• Set up with Glass

representative and get the necessary training and overview with Glass

• My Dad was my +1

I haz Glass!!

Opportunities w/ Glass

Using glass in class

Sharing Glass

CAMERA1

2

3

4

VIDEO AND AUDIO

SEARCH ENGINE [GOOGLE]

EMAIL, TEXT MESSAGE, DIRECTIONS, ETC

Google Glass components

Google Glass Opportunities

• Obvious “Cool” factor• Opportunities to share experience

with others [ex. rise of selfies on social media w/ Glass]

• Sharing point of view • Collaborations for teaching,

research, and community

Google Glass Challenges• Privacy Issues [for others and the

Glass user]• Ethical Concerns • Reputation Management• Security issues• Features with Glass [ex. using

glasses, voice command]• Perception of Glass [ex. “Glass****,”

cyborgs, Big Brother, etc]

Google Glass Opportunities for PR• Press Conferences + Media Relations• Rise of Video Pitches• Brand Ambassadors• Citizen Journalism• Data analytics + considering source &

location• Augmented Reality [evolution of info on

mobile]• Storytelling from point of view of user• Real-time accounts on the ground [crisis

communications]

“My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all. You'd just have information

come to you as you needed it. And [Google Glass] is now, 15

years later, sort of the first form factor that I think can

deliver that vision. Sergey BrinGoogle Co-Founder

Source: TED Bio [http://www.ted.com/speakers/sergey_brin.html]

Google Glass Cases• Diane Von Furstenberg & NY Fashion Week

[Models with Google Glass]• NBA Draft w/ Victor Oladipo• Social Media Professionals

• Brian Solis• Robert Schoble

• Politicians• Newt Gingrich

• Celebrities • Alyssa Milano & Kevin Smith• Kunal Nayyar [Big Bang Theory] for 2013

Emmy’s

Best practices• Understanding the role of a storyteller &

sharing your point of view.• Shared experiences = impact and

changed perspectives.• Not everything you read is true – ask

questions and do your research.• Be creative w/ how you use tech, but

follow legal, security, and ethical protocols.

• Brainstorm & discuss new ideas• Think before you record, capture, share,

etc…

Apps for Google Glass [post]

Glass Apps [list of Glass apps for Explorers]

Sergey Brin TED Talk: Why Google Glass? [video]

Google Glass Resources

@kfrebergkaren.freberg@louisville.edu