google partners event online section - google thailand 2014

ULTIMATE SUCCESS IN DIGITAL DRIVEN WORLD

Katesara ParinyanusornManaging Director, Thinkplus Digital

Tuesday, June 17, 14

WHAT WE WILL COVER TODAY

• Let the digital advertising work harder for you

• Let’s start your first pitch today

Tuesday, June 17, 14

WHAT WE WILL COVER TODAY

• Let the digital advertising work harder for you

• Let’s start your first pitch today

Tuesday, June 17, 14

IMAGINE, IF YOU WERE ...

Web Designers

Web Developer

Mobile App Developer

Production House

What are your customers expectation?Tuesday, June 17, 14

SUCCESS

Tuesday, June 17, 14

AAWARENESSPREFERENCE

SALES

INFLUENCE

How do you define success

SPECIFIC GOALS

Tuesday, June 17, 14

RETURN ON INVESTMENT

IMPRESSIONS EYEBALLS

CLICKS LEADS

CONVERSION SALES

Tuesday, June 17, 14

KEY TAKEAWAY

• Your customers need success

•Define the specific goals

• Return on investment

Tuesday, June 17, 14

WHAT WE WILL COVER TODAY

• Let the digital advertising work harder for you

• Let’s start your first pitch today

Tuesday, June 17, 14

4 STEPS TO START YOUR FIRST PITCH

•FIND CUSTOMER’ S MARKET OPPORTUNITIES

•UNDERSTAND YOUR CONSUMER BEHAVIOR

•NEVER FORGET ABOUT GOAL

•SOLUTIONS

Tuesday, June 17, 14

MARKET OPPORTUNITIES

• Quantitative Research | Google Trend

BRAND MATRIC

Tuesday, June 17, 14

MARKET OPPORTUNITIES

• Quantitative Research | Google Trend

CATEGORIES MATRIC

Tuesday, June 17, 14

MARKET OPPORTUNITIES

• Qualitative Research | Google Search

Tuesday, June 17, 14

AAWARENESSPREFERENCE

SALES

INFLUENCE

Consumer Behaviors

SEGMENTATION

Digital Mom

Tuesday, June 17, 14

Tuesday, June 17, 14

SOLUTIONS

• SEARCH

•MOBILE

• YOUTUBE

Tuesday, June 17, 14

SEARCH

Tuesday, June 17, 14

Consumers trust search

50% of searched online as their primary source of

information during the ZMOT. Only 22% used the company/brand website.

Tuesday, June 17, 14

And smartphone users are doing the same thing

90%have searched for local information

95%of these people act

within 24 hours

Tuesday, June 17, 14

CYCLING IS POPULAR IN BANGKOK, YET

NO ONE ADVERTISING

Tuesday, June 17, 14

SEARCH CONTINUE TO EVOLVE

Result Answer Clicks Leads

SEARCH GIVE YOU A TOTAL CONTROLSearch Product terms Category term

Location District Province

Call to action Click to Call Click to site

Location Map

Tuesday, June 17, 14

YOUTUBE

According to the Cisco Visual Networking Index, an ongoing initiative to track and forecast the impact of visual networking applications, by 2017 video will account for 69 percent of all Web traffic. And the majority of that traffic will come from non-PC devices

Tuesday, June 17, 14

Hub

VIDEO CONTENT ARCHITECTURE

Hero Hygiene

Tuesday, June 17, 14

HERO

http://www.youtube.com/watch?v=HB3xM93rXbY

Tuesday, June 17, 14

HERO

http://www.youtube.com/watch?v=6lh7D2LMpTQ

Tuesday, June 17, 14

what you want to communicate about your brand, packaged in a story which

•  makes an emotional connection

•  is memorable

•  invites further participation

hero content

Tuesday, June 17, 14

"With 1,000 million people watching YouTube, there are millions who are just looking for instructions, information, solid advice."

Hygiene content

what your target market are

searching for

what your brand has to say

Tuesday, June 17, 14

The videos go into greater depth on the various technical specifications and functionality of as well as providing videos of interest to specific target audiences.

The Hygiene Content Illustrates Product Benefits

Dynamic Steering video – 1M views Welcome To My Cab Webisode - 600k views

Tuesday, June 17, 14

Knorr Recipes

HYGIENE How to…

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Millions of consumers are just looking for instructions, information and solid advice

Tuesday, June 17, 14

HUB

Hygiene content be the most compelling answer to

the question discovered through search

Hub regularly updated destination

and valuable and engaging content

worth returning to subscribe - like - follow

Hero Content entertain and inspire with

emotional storytelling promoted through advertising

Tuesday, June 17, 14

HUB

Tuesday, June 17, 14

2x

1x Unsubscribed

TV Subscribed

Average Watch Time of Channel Content in Minutes

Build your HUB Users who subscribe watch more of your content

Tuesday, June 17, 14

How-to’s, Demos, Customer Service Original Series, Success

Stories, Passions, and Interests

Product launches & seasonal campaigns

Align your content with your media buys and annual marketing plan to engage the right audience

Hero Multi-Channel Media

TV, Out of home, YouTube Masthead, Engagement Ads

Hub

Targeted Media TrueView In-Stream,

Engagement Ads

Hygiene Intent based Media

TrueView In-Display, Category Search

Tuesday, June 17, 14

THANK YOU

Tuesday, June 17, 14