calgary google partners event with adster creative

Adster CreativeCalgary Google Partners Event!

What’s in store today?

Intro: Here comesthe fun.

In a word: Excitement.


• Who are these guys in the blue coats?• Awesome stuff we do as a Google Partner.• How we can help your business!


Adster Creative: the who.


• Founded by two brothers in 2009• Experience dating back to 1998• Edmonton based team of 11 & growing!


Whadda we do?


We’re a Digital Marketing Agency.


How do we do that?


Through our 6 step ‘success’ model!


Step 1: Define & understand the customers goals.

I’m a new co. & don’t know where

to start.

My customers

can’t find me online!

Which parts of my

advertising are working?

I want to dominate my space on the

web!

Step 1: Define & understand the customer’s goals

YEG Renos discovery meeting & objectives:

1. Primary objective is lead generation

2. also want a longer term goal in place to build up equity in their brand.

3. Hire two employees by the end of the year.

4. Only have $1000/m to invest in advertising for the next 6 months as cashflow will be tight.


Other Tidbits:

• They are most ready to answer a call before noon.

• while do all sorts of handyman work, basements are their highest margin service.

• they are a home depot certified installer, a CHBA member, and belong to several other associations.


Key takeaway & thoughts:

• What are your short and long term business goals?

• Do you know which methods best align to these goals?

• Is there any merit in discussing these goals with a professional?


Step 2: Analysis & Strategy.

A flexLOCAL™ marketing package.

Track & measure

with superDASH.

Agency partner services

agreement.

Digitalmarketing

audit & assessment.

Step 2: Analysis &Strategy

YEG Renos discovery meeting & objectives:

1. Work on the clients dated website.

2. Create a Google My Business page

3. Build a small Google Adwords campaign.

4. Ensure his website is listed in the organizational websites he belongs to.



• There are many factors involved in online success

• Does your strategy account for these factors?

• What is the value of a professional helping you outline the right strategy based on your business goals?


Step 3: Implementation & Optimization.

Fix website code & usability issues.

Step 3: Implementation &Optimization

•Make your Digital Assets Google compliant.


The Usual Suspects:

• Invisible technical issues.• Penalty due to bad SEO practices.• Missing important words in the right places• Slow, non-mobile optimized website• Users have difficulty determining what you do and why you’re awesome!


Launch campaigns and map out ongoing work.


Strategic Campaign Launch:

•Max Exposure before noon and basements only.•Great content ideas.•Google My Business page Up and running.•Action plan for outreach.



• A properly optimized website is critical.

• Attack digital through multiple channels to best meet your goals.

• Do you have the time and expertise to identify and take action on a digital marketing strategy?


Step 4: Online Promotion.

Makin’ all the tweaks ‘n fixes.

Step 4: Ongoing optimization& tweaks

•Make your Digital Assets Google compliant.


Key Optimization & Tweaks:

• Seek new opportunities.• Understanding Customers Behavior.• Monitoring online reputation.• Maximize productive, minimize the under productive, eliminate the counter productive!


Build lasting authority by being authentic.


Becoming an Authority:

• Connect to your network online.• Do amazing, newsworthy, linkable things.• Demonstrate your expertise through content.


It really boils down to one thing.


Trust.


Key Takeaways and Thoughts:

• Marketing is not set it and forget it!• Being linked to and mentioned on the right websites and ‘how’ you’re mentioned is key.• Would expert assistance with these tasks be valuable to your business?


Step 5: Analysis & Refinement.

"Half the money I spend on advertising is wasted. The trouble is I don't know which half."

John Wanamaker – 100 years before the interweb was invented!

Step 5: Analysis &refinement

Critical Measurement concepts:

• We need to measure the ‘right’ actions.• Only nerds need to fancy charts & graphs.• The important stuff needs to be easy for the client!


Types of leads & Concepts:

• Phone calls being generated.• Contact Form Submissions.• How often his brand is being searched for.• A simple place to manage leads.• The cost to generate a new customer.


Key Takeaways and Thoughts:

• Measurement is critical to success.• Focus on what matters most in measurement.• Invest in channels that align with your goals.• How beneficial would it be to clearly understand where your marketing dollar works?


Step 6: Consulting & Mentoring.

Step 6: Consulting &Mentoring

What does the long term look like?

• Mutually deciding on expansion.• Performing market research.• Advising on offline advertising and other media buys.


Key Takeaways & Thoughts:

• Get yourself featured by Google Canada!• Exponential returns on investment.• How valuable is it to you to build a relationship in business?


In conclusion & parting thoughts:

• You all came out here today for a reason – why was that?• How could digital advertising help you meet those goals?• How much of a factor do you think choosing the right partner is to your future successes?


Thank you.


calgary google partners event with adster creative

Marketing

herecomes thefun

analysis strategy

implementation optimization

right strategy

strategy account

google mybusiness page

long termbusiness goals

understandthe customers