google shopping ads - feed management

Unlock the true potential of your product feed. Google Shopping Ads - Masterclass I

How you Sell is as Important as What you Sell.

Sokrati Inc. | www.sokrati.comFor limited distribution only.

Google Shopping Ads

Looks

Brands

Prices

Providing users with:

The Product Feed

product feedis a data table containing a list of all the items you sell

Unique Product Identifiersto understand what you sell

Product Content

so that we show the right product to the user

Price & Availability

to provide the right shopping information

Types of Feed

Types of Feed

StaticInventory doesn’t changePush (by Merchant) or Pull (by Google)BeginnersSlow

Types of Feed

HybridPrice & Availability ChangesPush (by Merchant) or Pull (by Google)IntermediateFast

Types of Feed

Dynamic

Fully Dynamic FeedPush (by Merchant)

AdvancedMedium

Google Policies for Merchant Feedsfeed philosophyThe user is at the center of everything we do. We enforce rules so that users find the right products

Data Quality Disapprovals Policy Disapprovals

Not as per guidelines mentioned in Products Feed Specification

- Price or Availability Mismatch- Missing or Bad Image- Missing or Bad Landing Pages

Violating the Google Shopping Policies

- Unsecure checkout- Healthcare and medicines- Counterfeit Products

Increasing Feed Density to Maximise Impressions

1 item_group_id

3 SKU’s

Using Feed Rules in GMC to Enhance your

Feed

Using Feed Rules in GMC to Enhance your

Feed

Buy, Shopping, Online

Category/Brand

Product

Conversion

Increasing Impressions on Generic Search Terms

Search Term CTR Conversions CR

Online 3.26x 32.5% 1.77x

India 0.52x 17.7% 10.6x

Buy 8.26x 12.0% 2.22x

What: The price of the product

Ex: Rs. 1500/-

price promotion_idsale_price

What: Advertised price of product

Ex: Rs. 1200/-

What: For online promotions that apply to specific products

Ex: Extra 10% Off On Orders above Rs. 1000

Effectively Promote Discounted Products

Highlight Your Product, The Right Way!

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

What’s Next?

Sign Up for Masterclass 2 - Here’s what is to come on July 14 at 2PM IST:★ Understanding campaign settings ★ Product Group Management & Search Impression Share★ Tips to keep in mind for effective campaign structure

Sign-up for a 50 point, free-of-charge audit of your GMC accounts on www.sokrati.com or request a 1:1 consultation with our Business Strategy team. To reach out to us with any queries, write to us on conversations@sokrati.com.