google story
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PRESENTATION ON GOOGLE
INTRODUCTION
• Google is a widely search engine that uses text
matching techniques to find the web pages that
are important and relevant to user’s search
• The word Google comes from the misspelling of
word googol which refers to 1 followed by 100
zeros.
• The company is running millions of server
worldwide.
HISTORY
• Google began in January 1996 as a research project by Larry
Page and Sergey Brin when they were both PhD students at
Stanford University in California
• The Initial public offering took place on August 19, 2004,
raising $1.67 billion, implying a value for the entire
corporation of $23 billion.
• The company is listed on Nasdaq and London stock exchange
under ticker symbol GOOG and GGEA respectively.
Larry Page
Co-Founder & President, Products
Sergey Brin
Co-Founder & President, Technology
Google Inc.
Type Public (NASDAQ
Industry Internet, Computer software
FoundersSergey M. Brin
Lawrence E. Page
Area served Worldwide
Key people
Lawrence E. Page
(CEO, Co-Founder and President, Products)
Eric Schmidt
(Executive Chairman
Sergey M. Brin
(Co-Founder and President, Technology)
Revenue US$23.651 billion (2009)
Operating income US$8.312 billion (2009)
Profit US$6.520 billion (2009)
Total assets US$40.497 billion (2009)
Total equity US$36.004 billion (2009)
Employees 24,400 (2010)
SubsidiariesYouTube , On2 Technologies, GrandCentral,
Picnik, Aardvark, AdMob
Google’s business model How Google makes money trough
Targeted Advertising
Search – Find – Ad – click!$$ (1)
NO changes in Googles Core Business
since 1998: “Google does search”
Ability to offer the best, fastest, ubiquous
(PC&Mobile devices), reliable and easy to use
SEARCH services
Users FIND highly relevant information
Google exposes highly relevant text, image,
animated or video ADS to the user
As soon as a user clicks on the sponsored links
or ads Google CHARGES his client
Search – Find – Ad - click!$$ (2)
Buying Cycle “AIDA” – “Googled”:
Source: Google Adwords
1. AttentionSEARCH
2. InterestFIND OK
3. DesireADS
4. ActionCLICK/$
Adwords and Adsense
Google’s cash cows
Adwords (1)
Google’s cash cow –Simple but
highly effective
Simple text based ads
Can you imagine that these little text
ads could generate billions of dollars
of revenue for Google?
They do!
Adwords (2)
Google’s cash cow –Simple but
highly effective
Simple text based ads: Example
Adwords (3)
Contextual targeting on
Google’s Content Network:
Here > NY Times
How does it work?
Banner-Ad Served
by Google
Adwords (4)
Contextual targeting on Google’s
Content Network: Here >
games.com
VideoAd Served
by DoubleClick
(Google)
14
The Vision
To make search engines so powerful they would understand
"everything in the world".
The Mission
To organize the world's information and make it universally accessible
and useful.
The Focus
Google continues to focus on innovation and on the user experience.
SWOT ANALYSIS
• STRENGTHS
• Brand equity
• Consistent innovations
• The most efficient
search engine
• Wide range offerings
• Concentration on
consumers
• WEAKNESSES
• All the products not
known to the
consumers
• Over dependence on
contextual
advertising for
revenue
SWOT ANALYSIS
• Opportunities
• Search continues…
• Today is the world of
computer literacy
• Mobile technologies add
another opportunity.
• Cheaper global
telecommunication costs
open new markets
• Threats
• Legal issues about
information stores
• Threats from core
competitors (developing
search engine)
• Users get confused.
Global Market Share in
Search
Total search in year 2010 99.57 BnGoogle is doing 138.1 Mn search per day
53.30%
20.10%
13.60%
13%
Yahoo
MSN
Others
GOOGLE USERS
37%
27%
20%
9%
3% 2% 2%
Asia
Europe
North America
Latin America
Africa
Middle East
Australia
Google’s Global Presence
21 Countries at Present
Google Growth
IMPORTANT M&A’S
• Picasa
• Key hole
• Double click
• You tube
• Flickk
• Android
• Dodgeball
24
GOOGLE PRODUCTS & EVOLUTION
1996 1998 2000 2002 20062004 2010
?
GOOGLE PRODUCTS
• This list of Google products includes
desktop products
• Mobile and online products released
or acquired by Google.
DESKTOP PRODUCTS
• Google Chrome -Web browser
• Google Desktop- Desktop search application
• Google Earth- Virtual 3D globe that uses satellite
imagery
• Gmail Notifier- Alerts the user of new messages in
their Gmail account
• Picasa- Photo organization and editing application.
Mobile and Online Products
• News- Allows the user to access Google News in a mobile-
optimized view.
• YouTube- Free video sharing Web site.
• iGoogle- Mobile version of iGoogle that can be easily
customised with modules
• Orkut- Connect and share with friends
• Docs- Document, spreadsheet and presentation
application
• SMS Channels
COMPETITION ZONE
COMPETITIVE ZONE
SEARCH
COMPETITIVE ZONE
Advertising
COMPETITIVE ZONESOCIAL NETWORKING
GOOGLE BRAND EVOLVED
• Keep focused on the user
• Never settle for the best regarding search
algorithms improving response speed and
accuracy of results
• Get and keep the best brains, brightest and
most motivated on board
• Strategic global and local acquisitions in Digital
and traditional Advertising
• Mobile search, advertising and content is the
future
• Worldwide presence with local focus on content
acquisition
CORPORATE VALUES
• DON’T BE EVIL
A central tenant of don’t be evil was never
compromising
The integrity of search results.Google’s statement of
philosophy clarified.
We never manipulate rankings to put our partners
higher in our search
results
TECHNOLOGY MATTERS
• Googles management was deeply commited to
leveraging leading edge
technology. This commitment was evident in
ongoing research to improve
google’s search algorithms and its software for
serving advertisers.
MAKE OWN RULES
• Google’s founder had a penchant for
unconventional management practices. Their
“owners mannual “ highlighted several examples
including their refusal to provide earning guidance
to wallstreet analysts or to “smooth” earnings to
create the appereance of steady growth.
Ten Things
1 Focus on the user and all else will follow.
2 It's best to do one thing really, really well.
3 Fast is better than slow.
4 Democracy on the web works.
5 You don't need to be at your desk to need an
answer.
6 You can make money without doing evil.
7 There's always more information out there.
8 The need for information crosses all borders.
9 You can be serious without a suit.
10 Great just isn't good enough.
GOOGLE OFFICE ENVIORNMENT
GOOGLE “”DOODLES””
CRITICISM OF GOOGLE
1. PAGE RANK.
– Page rank manipulation.
– Page ranking related lawsuits.
– Google bombing.
2. COPYRIGHT ISSUES.
– Google print.
– Copyright problems.
3. PRIVACY.
4. POTENTIAL FOR DATA DISCLOSURE.
– Gmail.
– Google buzz.
– Street view.
5. OTHER CENSORSHIP.
– Web search.
– You tube.
FUTURE OF GOOGLE
• Below are 3 Google Labs experiments
– Google Squared
– Google Goggles
– Aardvark
Google Squared
A trend with search engines is displaying search
results in different ways such as with images
rather than just text; however, when a search
engine starts packing results with too many
options it can decrease the effectiveness of
getting to results you want quickly.
Google Goggles
• Google Goggles is different than the Gmail
Goggles tool that saves you from potential
embarrassment after a few too many cocktails
and almost sending off that email on
Gmail. Google Goggles allows you to use a
picture taken on your mobile phone as a search
query.
Aardvark
• The beauty of this tool is unlike other social
tools like Facebook you don’t need to build up a
network before you can get answers.
• “Some say Google is God. Others say Google is
Satan. But if they think Google is too
powerful, remember that with search engine unlike
other companies, all it takes is a single click to go
another search engine.”
- Sergey Brin
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