google+: the platform for your business - march 2013 seo.com webinar
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WEBINAR BEGINS 1PM EST / 11AM MST
WE’RE RECORDINGTODAY’S PRESENTATION
SO SIT BACK AND ENJOY THE WEBINAR
STAY TUNED
eBook + Case Study
JOIN THE CONVERSATION
• Tweet Questions to @SEOCOM• Use #GPlusBiz Hashtag• Or Use The Webinar Q&A
Best Questions / Comments May Earn You aSEO.com Bag O’ Swag!
And…
NUMBER 99 CARL EDWARDS AUTOGRAPHED SUBWAY HAT
NUMBER 99 CARL EDWARDSUPS HAT (not autographed)
NUMBER 17 MATT KENSETH AUTOGRAPHED BEST BUY HAT
WINNER OF DAYTONA 500 2012
LET’S GET STARTED…
TIM MOORECEO, CrushIQ
SPECIAL GUEST PRESENTER
+Tim Moore
Google+ for BusinessWhat Every Marketer Needs to Must Know!
Platform
+You / Your Business
Google+ Pages forBrands /
Businesses
GET NOTHING ELSE BUT THIS!
Main Points 1. The G+ Platform
2. Google’s World Domination
Strategy
3. Custom Eyes
4. Secret Tools – shhhh!
5. Measuring and Course
Corrections
6. So What?
PlatformBuilt for Business
• Start real conversations• Inspire your customers
to recommend new ones
• Boost the performance of your ads across the web
Strategy
Google’s
Reality
Strategy
+YOU=
Results • More Traffic: Personalized annotations to increase CTR.
• Better Traffic: Search traffic is better qualified because the site has been recommended by a friend or contact
On It!
Things you can do now
1. If you have a website for your business, G+ integration.
On It!
Things you can do now
2. Create your Google+ profile & get familiar with the platform.
On It!
Things you can do now
3. Start generating and publishing interesting and informative content pertaining to you / your business; Don’t see ‘status updates’, view as media objects!
Custom Eyes
Repeat Customers
New Customers
Segment Your Circles
by specific interestor criteria
CLEAR call to action!
Create more personal relationshipsvia Live Hangout ‘House Calls’.
Direct ConnectFind Google+ pages using Google search
As you type, top verified pages will appear in suggest
MeasuringRipples:
Interactive graph of public shares on Google+
MeasuringRipples:
Monitor and adapt
MeasuringRipples:
Competitor analysis by URL
Case StudyHowe Clothing
Case Study
“So What… I Still Don’t Get It!”
How-To Video Tutorials1. Set Up Your Profile2. Sharing3. There's more to explore4 About Circles5. Reading and Responding6. Broadcast Your Hangout To The World7. Getting Started With Hangouts On Air8. Events: Introducing a new way to get together9. Introducing Google+ Events10. Organize your photos12. See who a post is shared with13. Edit your Photos14. Manage the content in your stream15. Switching between your profile and page16. Search and trending topics17. Photo tagging
18. Mention someone in a post19. +1 across the web20. Visibility of content21. Sharebox and Notifications22. Start a Hangout23. Find People You Know24. Customize Your Settings25. Events: Share event photos instantly with Party Mode26. Events: Make your invitations stand out27. Events: See everyone's event photos in one place28. Events: Creating an event with Google+29. Share Photo Albums30. Hashtag Auto-Complete31. Using Photo Lightbox
These links will be clickable on Slideshare
Bottom LineGoogle+ Is Not Optional For BusinessWe’ve Only Just Scraped The Surface
DOWNLOAD OURLATEST EBOOK
FOR FREE!http://bit.ly/GPlusBiz
Learn how to create andoptimize a Google+ Page
for your business!
DOWNLOAD THECRUSHIQ G+CASE STUDYFOR FREE!
http://bit.ly/CrushIQcs
TIM MOORECEO. CrushIQ
Intelligence for Digital Business
+Tim Moore
QUESTIONS?
FREE fully functional 7-day trial! http://bit.ly/TriggerTrial
OUR NEXTWEBINAR
April 2013Date TBD
Registration DetailsComing Soon
IN THE MEANTIMEDIGITAL SHERPA WEBINAR
Building a SolidLocal SEO Foundation
w/ Tyson Hymas Director of SEO. SEO.com
March 27th, 20131PM EST
Register: http://bit.ly/SherpaSEO
THANK YOUFOR ATTENDING
Any questions or commentsplease connect:
doc@seo.com@iGoByDoc
http://www.linkedin.com/in/igobydoc/@SEOcom
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