google’s 5-day design sprint: event 3 – decide (best conceptual solution/storyboard)

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DecideHYPOTHESES

3

Collectandorganizethebestgeneratedideasorconceptualsolu3ons,whichareintheformofsketches.Selectthebestconceptualsolu3on(sketch)a<erbrieflypresen3ngthetrade-offofeachalterna3ve.Seamlesslyintegratethebestfeaturesofalterna3veswiththeselectedsolu3oninordertocreatean“ideal(strongest)solu3on”whichistobesubsequentlystoryboarded,prototyped,andtestedbypre-qualifiedusers.

VisualTemplatesfor:

UnderstandProblem

DivergeSolu3on

DecideHypotheses

PrototypePrototype

ValidateValida3on

1

2

34

5

Build

Measure

Learn

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

DESIGNSPRINT(DS)LOOP

Understand

Diverge

DecidePrototype

Validate

1

2

34

5

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

DESIGNSPRINT(DS)LOOP

UnderstandProblem

DivergeSolu3on

DecideHypotheses

PrototypePrototype

ValidateValida3on

1

2

34

5

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

DESIGNSPRINT(DS)LOOP

UnderstandProblem

DivergeSolu3on

DecideHypotheses

PrototypePrototype

ValidateValida3on

1

2

34

5

Build

Measure

Learn

DecideHYPOTHESES

3

Pain/Delight(-/+):….....

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................

Event3–Decide

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Event3–Decide

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

q  CustomerValueMap:

q  CompeTtors’Products:q  CompeTtors’Trade-offs:q  Craigslist:

q  Day3(Wednesday)q  10am–5pm

q  Decider:q  RatewithHeatMaps:

q  StrongestSoluTon(Sketch):q  3x5Storyboard/Grid:

Event3–DecideChecklist

q  CustomerStory(Journey)Map:q  MostCriTcalCustomerExperience:q  InternalCustomer/CriTc:

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

DesignSprint(DS)Charter Event3–Decide

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

q  CustomerValueMap:

q  CompeTtors’Products:q  CompeTtors’Trade-offs:q  Craigslist:

q  Day3(Wednesday)q  10am–5pm

q  Decider:q  RatewithHeatMaps:

q  StrongestSoluTon(Sketch):q  3x5Storyboard/Grid:

Event3–DecideChecklist

q  CustomerStory(Journey)Map:q  MostCriTcalCustomerExperience:q  InternalCustomer/CriTc:

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

DesignSprint(DS)Charter

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

q  CustomerValueMap:

q  CompeTtors’Products:q  CompeTtors’Trade-offs:q  Craigslist:

q  Day3(Wednesday)q  10am–5pm

q  StrongestSoluTon(Sketch):q  3x5Storyboard/Grid:

Event3–DecideChecklist

q  CustomerStory(Journey)Map:q  MostCriTcalCustomerExperience:q  InternalCustomer/CriTc:

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISKq  Desirability:

q  Feasibility:

q  Viability:

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

DesignSprint(DS)Charter

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

q  Decider:q  RatewithHeatMaps(DotVo3ng):

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Store:$100Gi<Vouchers

*Problem;Vision/Goal

*SelecTonCriteria

*CustomerStoryMap

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

InternalCustomer/Cri3c;Decider

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*StrongestSolu3on*3x5Story-board/Grid

*Team:<8;Premortem

*Generateideas

*S3ckyDecision

Challenge/JobToGetDone(JTGD):...................................................WHENTime

q  CompeTtors’Products:q  CompeTtors’Trade-offs:q  Craigslist:

q  Day3(Wednesday)q  10am–5pm

q  Decider:q  RatewithHeatMaps(DotVo3ng):

Event3–DecideChecklist

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

q  CustomerStory(Journey)Map:q  MostCriTcalCustomerExperience:q  InternalCustomer/CriTc:

q  CustomerValueMap:

q  StrongestSoluTon(Sketch):q  3x5Storyboard/Grid:

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Store:$100Gi<Vouchers

*Problem;Vision/Goal

*SelecTonCriteria

*CustomerStoryMap

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

InternalCustomer/Cri3c;Decider

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*StrongestSolu3on*3x5Story-board/Grid

*Team:<8;Premortem

*Generateideas

*S3ckyDecision

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event3–Decide

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Store:$100Gi<Vouchers

*Problem;Vision/Goal

*SelecTonCriteria

*CustomerStoryMap

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

InternalCustomer/Cri3c;Decider

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*StrongestSolu3on*3x5Story-board/Grid

*Team:<8;Premortem

*Generateideas

*S3ckyDecision

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event3–Decide

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Store:$100Gi<Vouchers

*Problem;Vision/Goal

*SelecTonCriteria

*CustomerStoryMap

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

InternalCustomer/Cri3c;Decider

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*StrongestSolu3on*3x5Story-board/Grid

*Team:<8;Premortem

*Generateideas

*S3ckyDecision

Challenge/JobToGetDone(JTGD):...................................................WHENTime

q  OFFLINESCENES:Newspaper;Store(Shelf);Office;Hotel;School;Outdoor

q  ONLINESCENES:WebSearch;Blog;AppStore;Facebook;Twi[er;LinkedIn

q  OFFLINE/ONLINESCENES:Magazine;Newsle[er;Computer(EmailInbox)

Event3–Decide:OpeningScenes

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Store:$100Gi<Vouchers

*Problem;Vision/Goal

*SelecTonCriteria

*CustomerStoryMap

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

InternalCustomer/Cri3c;Decider

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*StrongestSolu3on*3x5Story-board/Grid

*Team:<8;Premortem

*Generateideas

*S3ckyDecision

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event3–Decide:OpeningScenes

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event3–Decide

DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ToDo(Future)

Doing(Present)

Done(Past)

DesignSprint(DS)Charter

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

VALUEENGINEMAPRapidlyTestBigIdeasandAchieveBigGoals

HIGHDIFFERENTIATIONStrategy

(BusinessModel)

BLUEOCEANStrategy

(BusinessModel)

REDOCEANStrategy

(BusinessModel)

LOWPAINStrategy

(BusinessModel)

STUCK-IN-MIDDLEStrategy

(BusinessModel)

PAIN(-)Low High

DELIGHT

(+)

Low

High

1

10

10

Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Event3

–Decide

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

3x3Storyboard:Ver^calRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

3x3Storyboard:HorizontalRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

HMW

HMW

HMW

HMW

HMW

HMW

HMW

HMW

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

HowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

HMW

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

3x3Storyboard:Act1RapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

3x3Storyboard:Act2RapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

3x3Storyboard:Act3RapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

CaseStudy1Savioke

Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Store:$100Gi<Vouchers

*Problem;Vision/Goal

*SelecTonCriteria

*CustomerStoryMap

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

InternalCustomer/Cri3c;Decider

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*StrongestSolu3on*3x5Story-board/Grid

*Team:<8;Premortem

*Generateideas

*S3ckyDecision

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event3–Decide

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

TARGETEDCUSTOMER(Archetype)q  HotelGuest

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

REALISTICPROTOTYPE(S)q  RelayRobot

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

ProductUserTesTng(PUT)Map

Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

TARGETEDCUSTOMER(Archetype)q  HotelGuest:Trade-offs(-/+)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

REALISTICPROTOTYPE(S)q  RelayRobot:Trade-offs(-/+)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

ProductUserTesTng(PUT)Map

Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

CustomerHabitMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist

Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Hotelguestwants…smallitem

Hotelguestreceivessmallitem

GuestcallsRecept-ionist

Recept-ionistputsiteminRobot

Robottakesitemtoguest

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Compe^-tor1

Compe^-tor2

Compe^-tor3

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

Compe,tors’Map

Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Problem-HMWSketch

ITEM PROBLEM(Pain;

Constraint;Trade-off)

HOWMIGHTWE(HMW)Solu3ons

Idea/QuesTon

Sketch(Mockup)

MomentofDelivery

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

HMW

HMW

HMW

HMW

HMW

HMW

HMW

HMW

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

HMW

Savioke’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

Savioke’sHowMightWe(HMW)-Storyboard:Ver^calRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

Savioke’sVALUEENGINEMAP:Selec3onofBestConceptualSolu3on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals

HIGHDIFFERENTIATIONStrategy

(BusinessModel)

BLUEOCEANStrategy

(BusinessModel)

REDOCEANStrategy

(BusinessModel)

LOWPAINStrategy

(BusinessModel)

STUCK-IN-MIDDLEStrategy

(BusinessModel)

PAIN(-)Low High

DELIGHT

(+)

Low

High

1

10

10

Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Event3

–Decide

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ToDo(Future)

Doing(Present)

Done(Past)

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

Event3–Decide

Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

Savioke’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

Savioke’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

Savioke’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

CaseStudy2FlaTronHealth

Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

OPSEMap

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Store:$100Gi<Vouchers

*Problem;Vision/Goal

*SelecTonCriteria

*CustomerStoryMap

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

InternalCustomer/Cri3c;Decider

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*StrongestSolu3on*3x5Story-board/Grid

*Team:<8;Premortem

*Generateideas

*S3ckyDecision

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(soeware)?

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

TARGETEDCUSTOMER(Archetype)q  CancerPa3ent

REALISTICPROTOTYPE(S)q  Pa3ent-TherapyMatching

Service

ProductUserTesTng(PUT)Map

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(soeware)?

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

CustomerHabitMap

FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pa3entwants…therapy

PaTentstartstherapy

Pa3entmakesappoint-menttoseedoctor

Doctor/Coordin.searchesformatchingtrials

Doctordiscussestrialwithpa3ent

Pa3entenrollsfortherapy

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(soeware)?

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Compe^-tor1

Compe^-tor2

Compe^-tor3

FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(soeware)? Compe,tors’Map

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Problem-HMWSketch

ITEM PROBLEM(Pain;

Constraint;Trade-off)

HOWMIGHTWE(HMW)

Idea/QuesTon

Sketch(Mockup)

HOW? Informa^onrequiredtoscreenpa^entsishardtofindintheirmedicalrecords

q Structurekeyinforma-3onforscreeningpa3ents?

HOW?

Fillinginmissinginforma^onrequiresalotof^meandeffort

q Streamlinediscussionwithoutsidedoctors?

HOW?

Thenumberofpa^ents,trials,andrequirementsisoverwhelming

q Makereviewingelectronicmedicalrecordsfaster?

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(soeware)?

FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

HMWStreamlinediscussionwithoutsidedoctors?

HMWMakereviewingelectronicmedicalrecordsfaster?

HMW

HMW

HMW

HMW

HMW

HMWStructurekeyinforma-3onforscreeningpa3ents?

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

HMW

FlaTronHealth’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

FlaTronHealth’sHowMightWe(HMW)-Storyboard:Ver^calRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

FlaTronHealth’sVALUEENGINEMAP:Selec3onofBestConceptualSolu3on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals

HIGHDIFFERENTIATIONStrategy

(BusinessModel)

BLUEOCEANStrategy

(BusinessModel)

REDOCEANStrategy

(BusinessModel)

LOWPAINStrategy

(BusinessModel)

STUCK-IN-MIDDLEStrategy

(BusinessModel)

PAIN(-)Low High

DELIGHT

(+)

Low

High

1

10

10

Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Event3

–Decide

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event3–DecideWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist

Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ToDo(Future)

Doing(Present)

Done(Past)

FlaTronHealth’sDesignSprint(DS)Map:ConceptualSolu3on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(soeware)?

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

FlaTronHealth’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

FlaTronHealth’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

FlaTronHealth’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals

CaseStudy3BlueBogleCoffee

Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

OPSEMap

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Store:$100Gi<Vouchers

*Problem;Vision/Goal

*SelecTonCriteria

*CustomerStoryMap

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

InternalCustomer/Cri3c;Decider

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*StrongestSolu3on*3x5Story-board/Grid

*Team:<8;Premortem

*Generateideas

*S3ckyDecision

BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

TARGETEDCUSTOMER(Archetype)q  CaféVisitor(CoffeeDrinker)

REALISTICPROTOTYPE(S)q  OnlineWebsite

ProductUserTesTng(PUT)Map

BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

CustomerHabitMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist

Dr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Custom-ergets/readsPressstory

Custom-ervisitswebsite

Custom-ercom-parescoffeeretailers

Custom-erchooses/buysbeans

Custom-erwants…cupofcoffee

Custom-ergetscupofcoffee

Custom-ervisitscafe

Custom-erorderscoffee

Baristaservescoffeetocustomer

Custom-erpaysforcupofcoffee

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Compe^-tor1

Compe^-tor2

Compe^-tor3

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

Compe,tors’Map

BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

DesignSprint(DS)Charter

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Problem-HMWSketchforPrototype

ITEM PROBLEM(Pain;

Constraint;Trade-off)

HOWMIGHTWE(HMW)Solu3ons

Idea/QuesTon

Sketch(Mockup)

Makewebexperienceq adelight?q aplace

you’dliketovisit?

Makewebexperiencelikeafriendlybarista’s?

Groundtheexperience/storyinthecafé?

ProblemSoluTon

HypothesesPrototype

ValidaTon

1 2Understand Diverge Decide Prototype Validate

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

3 4 5

BlueBogleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Sheet

1of3

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Problem-HMWSketchforPrototype

ProblemSoluTon

HypothesesPrototype

ValidaTon

1 2Understand Diverge Decide Prototype Validate

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

3 4 5

BlueBogleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Sheet

2of3

ITEM PROBLEM(Pain;

Constraint;Trade-off)

HOWMIGHTWE(HMW)Solu3ons

Idea/QuesTon

Sketch(Mockup)

Useimagerytotellourstory?

Makeyoufeellikea“regular”onthesite?

Helppeoplerealizethattheycanbuycoffeeonline?

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Problem-HMWSketchforPrototype

ProblemSoluTon

HypothesesPrototype

ValidaTon

1 2Understand Diverge Decide Prototype Validate

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

3 4 5

BlueBogleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Sheet

3of3

ITEM PROBLEM(Pain;

Constraint;Trade-off)

HOWMIGHTWE(HMW)Solu3ons

Idea/QuesTon

Sketch(Mockup)

Communi-catevaluesofBlueBoqleCoffee?

Recreate“Serah”ontheweb?

Ensurethatnocustomer,wholovesusinthestore,isunawareofwebsite?

HMWMakewebexperiencelikeafriendlybarista’s?

HMWGroundtheexperience/

storyinthecafé?

HMWUseimagerytotellourstory?

HMWHelppeoplerealizethattheycanbuycoffeeonline?

HMWCommunicatevaluesofBlueBoqleCoffee?

HMWEnsurethatnocustomer,wholovesusinthestore,isunawareofwebsite?

HMWRecreate“Serah”ontheweb?

HMW

Makewebexperienceq adelight?q aplaceyou’dliketovisit?

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

HMWMakeyoufeellikea“regular”onthesite?

BlueBogleCoffee’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

BlueBogleCoffee’sHowMightWe(HMW)-Storyboard:Ver^calRapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

BlueBogleCoffee’sVALUEENGINEMAP:Selec3onofBestConceptualSolu3on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals

HIGHDIFFERENTIATIONStrategy

(BusinessModel)

BLUEOCEANStrategy

(BusinessModel)

REDOCEANStrategy

(BusinessModel)

LOWPAINStrategy

(BusinessModel)

STUCK-IN-MIDDLEStrategy

(BusinessModel)

PAIN(-)Low High

DELIGHT

(+)

Low

High

1

10

10

Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Event3

–Decide

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluTon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ToDo(Future)

Doing(Present)

Done(Past)

Event3–Decide

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Problem-HMWSketchforPrototype

ITEM PROBLEM(Pain;

Constraint;Trade-off)

HOWMIGHTWE(HMW)Solu3ons

Idea/QuesTon

Sketch(Mockup)

“TheMindReader”WebsiteOrganizeonlinestorethesamewayabaristamighttalkwithacustomer

Webpagesq Welcome

toBlueBo[le

q Howdoyouprepareyourcoffee?

q Howtoselectcoffee

ProblemSoluTon

HypothesesPrototype

ValidaTon

1 2Understand Diverge Decide Prototype Validate

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

3 4 5

BlueBogleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):...................................................

BlueBogleCoffee’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals

Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

BlueBogleCoffee’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

BlueBogleCoffee’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals

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