google's disruptive innovation

Disruptive Innovation

Members MELWIN MATHEW

NOWFAL MUHAMMAD RASHID.A

TAMJEED ROSHAN

GOOGLE• Google is an American multinational technology company specializing

in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware.

• Google was founded in 1996 by Larry Page and Sergey Brin while they were P.H.D.. students at Stanford University, in California. Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock.

• Revenue : 89.46 billion USD• Headquarter: Google plexMountain View, California, U.S.

Products and services

• Advertising :For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. In 2011, 96% of Google's revenue was derived from its advertising programs

• Search engine:According to market research published by comScore in November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. Google indexes billions of web pages, so that users can search for the information they desire through the use of keywords and operators.

• Enterprise services: G Suiteis a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail, Google Drive and Docs, Sheets, and Slides, with additional administrative tools, unique domain names, and 24/7 support

• Google Search Appliance was launched in February 2002, targeted toward providing search technology for larger organizations.[7] Google launched the Mini three years later, which was targeted at smaller organizations

• Consumer services:In 2004, Google launched Gmail, a web-based email service, with a significantly higher storage offer than competitors. Gmail grew to become the world's most popular email service, with over a billion active users in February 2016

• Internet services:In February 2010, Google announced the Google Fiber project, with

experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities

Meaning of Disruptive Innovation

A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing

market and value network, displacing established market leading firms, products and alliances.

Major Innovations By Google1. Google Driverless Car and Bike2. Google Android3. Google Loon4. Google Map5. Google Contact Lens6. Google Youtube7. google Translator8. Google Glass

Google Driverless Car and Bike

Devices Involved

Laser sensor on the roof(1.5 million measurements per second)

Radar sensor in front and rear bumpers

GPS

Settings of driving personalities

Self-learning Program HD camera looking out and inward from the windshield

Advantages1. Efficient use of highways2. Optimal speed3. Reduction in car accidents4. Saving of parking space5. Transportation will no longer be a hindrance

Challenges

Cost Issue

Total cost: US$ 300,000

includes:• Laser system - $ 70,000• Hi-tech Equipment - $ 150,000

• Driverless car” still illegal in 50 states•

Google Android

Google AndroidUsing : Smartphones, tablet computers, Android TV, Android Auto and Android Wear

VersionsAndroid 1.0 - September 2008

Android 1.5 (Cupcake) - April 2009Android 1.6 (Donut) - September 2009

Android 2.0 (Éclair) - October 2009Android 2.2 (Froyo) - May 2010

Android 2.3 (Gingerbread) - December 2010Android 3.0 (Honeycomb) - February 2011

Android 4.0 (Ice Cream Sandwich) - October 2011Android 4.1 (Jelly Bean) - June 2012

Android 4.4 (KitKat) - September 2013Android 5.0 (Lollipop) - November 2014

Android 6.0 (Marshmallow) 2016Android 7.0 (Nougat) 2016

Google Loon

• Developed by Google X

• Key people: Rich DeVaul, Mike Cassidy and Cyrus Behroozi.

• Officially announced on 14 June 2013.

• A network of balloons travelling on the edge of space.

• Provide Internet access to rural and remote areas.

Features• Fly between 60,000 and 90,000 feet.

• Create an aerial wireless network with up to 4G-like speeds.

• Solar-powered and have rechargeable batteries.

• Equipped with GPS and weather monitoring equipment.

Advantages• Availability of Information in rural and remote areas

• Use of Renewable Energy

• Education

• Health and Medicine

• Lower Cost to build

Disadvantages• Need over flight permissions in countries

• Durability of balloons

• Hardware failure

• Weather Adversities

Google Map

ABOUT GOOGLE MAPS● launched in 2005

● web mapping service and technology supported by Google that can be used on desktop computers and smart phones

● provide various map information including satellite images, street view, weather, traffic, business locations and more

March 5, 2015

HOW GOOGLE MAPS IS CREATED?● acquire authoritative data from postal services, governments and well-

known maps e.g. US Geological Survey

● combine them with Google’s internal data, including satellite imagery, aerial imagery and Street View imagery

March 5, 2015

HOW GOOGLE MAPS IS CREATED?● use computer algorithms and manual labour to carry out geometry editing

● algorithms used e.g. optical character recognition(OCR) technology: recognise and convert the words in the Street View imagery into text to extract street names

March 5, 2015

Google Contact Lens

The lens will be able to people with diabetes by closely and consistently monitoring the glucose levels in their tears.Google contact lens is a smart contact lens project announced by Google on 16th January 2014

What Does Google Lens Do?Monitor glucose level from tears by using sensors.Transmit data via antenna to the users mobile device. Provide a trend – continuous glucose level reading per 1 second.LED lights to warn users when their glucose levels dangerously exceed too high or fall too low.

ADVANTAGES OF SMART LENS

It is a simple and painless method. Continues glucose monitoringMobility to users – wearable system can be integrated with life cycle.Accurate reading – ensures efficiency and safe use.Reusable (cost effective solution)

FUTURE ENHANCEMENT New service can be derived with the use of this lens which opens up new opportunities.

Remote monitoring of glucose level. Possibility of insurance compliance .Valuable data collection.Real time insulin dosage adjustment.

Google Translate

Google Translate

• 2008• Google Translate is a server-side machine translation

service, which can translate between 50 different languages

Google Translate

Users Over 200+ million people dailyLaunched April 28, 2006; 10 years

ago (as statistical machine translation)November 15, 2016; 4 months ago (as neural machine translation)

Available in 103 languages

Features• Google Translate can translate multiple forms of text and media, including text,

speech, images, sites, or real-time video, from one language to another.• It supports over 100 languages at various levels and as of May 2013, serves over

200 million people daily.• For some languages, Google Translate can pronounce translated text, highlight

corresponding words and phrases in the source and target text, and act as a simple dictionary for single-word input. If "Detect language" is selected, text in an unknown language can be automatically identified.

• If a user enters a URL in the source text, Google Translate will produce a hyperlink to a machine translation of the website.

• For some languages, text can be entered via an on-screen keyboard, handwriting recognition, or speech recognition.

Free video sharing Web site which lets users upload, view, and share video clips. In October 2006, Google announced that it had reached a deal to acquire the company for 1.65 billion USD in Google stock.

FeaturesQuality and formats2007 - 3GP format on mobile phones (320x240)2008 June - 480×360 pixels2008 November - 720p HD 2009 - 1080p HD2010 - 4K (4096×3072 pixels)2015 - 8K (7680×4320 pixels)

GOOGLE GLASS

Google Glass is an optical head mounted display designed in the shape of a pair of eyeglasses. It was developed by X (previously Google X)]with the mission of producing

an ubiquitous computer.] Google Glass displayed information in a smartphone-like hands-free format. Wearers communicated with the Internet via natural language voice

commands.[

Also known as Project Glass

Developer Google

Manufacturer Foxconn

Type Augmented reality(AR), Optical head-mounted display (OHMD), Wearable technology, Wearable computer

Release date Developers (US): February 2013Public (US): Around 2013

Introductory price Explorer version: $1,500 USDStandard edition:

Discontinued January 15th, 2015

Operating system Glass OS (Google Xe Software)

CPU OMAP 4430 System on a chip, dual-core processor

Memory 2 GB RAM

Storage 16 GB flash memory total (12 GB of usable memory)

Display Prism projector, 640×360 pixels (equivalent of a 25 in/64 cm screen from 8 ft/2.4 m away)

Sound Bone conduction transducer

Input Voice command through microphone,[8] accelerometer,[8]gyroscope,[8] magnetometer,ambient light sensor, proximity sensor

Controller input Touchpad, MyGlass phone mobile app

Camera 5 Megapixelphotos720p video

Connectivity Wi-Fi 802.11b/G,Bluetooth,micro USB

Power 570 mAh Internal lithium-ion battery

Weight 36 g (1.27oz)

Backwardcompatibility

Any Bluetooth-capable phone; MyGlass companion app requires Android 4.0.3 (Ice Cream Sandwich) or higher or any iOS 7.0 or higher[8]

Related articles Oculus Rift

Website google.com/glass

SWOT Analysis