gopal presentation

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Platforms

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Geographic Expansion

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Awards & Recognition

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Portfolio of Strong Brands

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vFully owned subsidiary of Stanley Works, U.S.

vHead quarters in Delhi.

vStarted its operations in the year 2007.

vImport products manufactured in other

countries (China, US, Latin America).

vIn India, Stanley has launched nearly 2400

products, and is in the process of launching

The India Story

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STANLEY HAND TOOLS

DISTRIBUTOR

STANLEY INDIA OFFICE

STANLEY INDIA WAREHOUSE

PROTO DISTRIBUTOR

HARDWARE DISTRIBUTOR

LASER PRODUCT DISTRIBUTORS

Geographical Reach of Channel

PROTO 5Hardware 20Laser Products 8Stanley Hand Tools 140

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Valued Customers

India Army

Border Roads

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Organization Chart

Kuldeep Bhardwaj

GM

Sanjeev Garg

AM -Material Planner 

OCF

Sales & Marketing

Manjeet Bharara

National Sales Manager 

HR

Sheetu Katyal

HR & Admin Officer 

Finance

Atul Sharma

Assistant Manager 

Rashid Mohd

Finance Executive

Rajender Kirrola

FinanceExecutive

Rahul Kaushik

Customer Care

Bijay Kumar Das

Warehouse Officer 

Ashish Dubey

Demand Planner 

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 The Project titled as “Positioning andBusiness Development of StanleyHand Tools”

 The Target market include:

• Manufacturing Industries

•Hydraulic division

• Assembly plants

• Automobile industry

•  

Project & Work Done

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• Acquiring the Product Knowledge.

• Study the different industries, which could

be the probable client (EIC Analysis).

• Building a strong potential customer list.

• Gathering information regarding the new

projects that are coming up

(Toyota,TectraVectra, TVS etc.,)

Initiatives Taken

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Challenges

Organizational:• To ensure better penetration of the brand.• To improve its presence in the production lineas there is a huge scope.• To face the domestic competition bylaunching innovative products.• To rework on price related issues.• Technological up gradation is a must tosustain.

Individual:• Tough to get appointments with clients.• Tou h to close a deal within a short s an of 

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Analysis

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Stanley Advantages

•Is certified by international organizations.•Follows high standards (ANSI, ISO, DIN).

•Has 166+ yrs experience & many patented

technolo ies.

Maxi-Drive® 

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Kiosk @ Total MallSeminar @ Shilton Royal

Brand Building

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Recommendations

Short Term:

• Newsletters.

• Customer database (VST Tillers).

• Customer feedback (Yuken- Torque Wrench).

• Create a marketing calendar & keep it consistently.

• Promotional campaigns

(Discovery Channel –Monster House)

• Freebies (Catalog, Leaflets, Table Calenders, Dairy).

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Recommendations contd…

Long Term:

• Increase the number of Sales Team.

• Build a referral team (Wrigley's-Himalayas).

• Preferred Vendor List (Toyota, Hyundai).

• Local Office setup, Manufacturing Unit.

• Internet Marketing (India Website).

• Acquire smaller players (Ambika).

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My Learning's

•Patience is required in trying to make a sale.

• Do not force a customer , if u do, they will never

buy your product again.

• Pick and Choose your Target Segment Wisely.

• Buyers are extremely knowledgeable in B2B market

• Loyalty is very difficult to dislodge in a B2B

scenario.

• Co-ordination is very Important among employees.

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Even the Greatest Warrior Needs

a Great Sword

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