got talent?

Got Talent? Talent Flow Trends & Marketing Tools

Julie Curtin, EVP/Partner Chris Seals, DirectorDCI RDA Global@MarketingPlaces @TBD

Q: What Skill Set Do you Anticipate Your Community Needing Most Over the Next Five Years?

Text the CODE below to 22333

• Engineers – 149762• Bioscientists – 149765• Healthcare – 149768• Creative Talent – 149773• Production Technicians – 149791• Something Else – 149792

Q: Do you anticipate your community facing a talent shortage over the next five years?

Text a CODE to 22333

Yes – 149821No – 149901

Maybe? Not sure. - 149907

Current Global Talent Situation • Nearly half (49%) of U.S. employers are experiencing

difficulty filling mission-critical positions within their organizations.

• In 1991, less than half of U.S. jobs required skilled workers, but by 2015, more than 75% will require specialized skills.

• Despite continued high unemployment in US, companies are seeing a “skills mismatch” in certain industries.

Any City Can Attract & Retain Talent

Less than 80 km

80 to 320 km

321 to 803 km

804 km or more

Family-related reasonEmployment-related reasonHousing-related reasonOther reason

Less than 50 Miles

50 – 200Miles

201 -500 Miles

Over 500 Miles

Reasons Workers Moved in 2010-2011

Less than 80 km

80 to 320 km

321 to 803 km

804 km or more

Three Critical Drivers

Less than 80 km

80 to 320 km

321 to 803 km

804 km or more

Family

Less than 80 km

80 to 320 km

321 to 803 km

804 km or more

Family

Housing &Quality of

Less than 80 km

80 to 320 km

321 to 803 km

804 km or more

FamilyJob

Market

Housing &Quality of

Keys to Success in Talent Attraction

1. Understand your market.

2. Align your strategy with industry clusters

3. Be strategic with limited resources.

Understand Your Market

Renter

Homeowner

Under Age 35

Over Age 35

Single

Married

Non US Citizens

Native US Citizens

Householder Income Under $50,000^

Householder Income Over $50,000^

Non-White

Female

0% 10% 20% 30%

Mover Characteristics

Housing

Life Phase

CitizenshipEarnings & Income

Diversity

Others

Share of Workers who Moved 2010-2011

Renter

Homeowner

Under Age 35

Over Age 35

Single

Married

Non US Citizens

Native US Citizens

Non-White

Female

0% 10% 20% 30%

Housing

Life Phase

Diversity

Others

Renter

Homeowner

Under Age 35

Over Age 35

Single

Married

Non US Citizens

Native US Citizens

Non-White

Female

0% 10% 20% 30%

Life Phase

Diversity

Others

Renter

Homeowner

Under Age 35

Over Age 35

Single

Married

Non US Citizens

Native US Citizens

Non-White

Female

0% 10% 20% 30%

Diversity

Others

Renter

Homeowner

Under Age 35

Over Age 35

Single

Married

Non US Citizens

Native US Citizens

Non-White

Female

0% 10% 20% 30%

Earnings & IncomeDiversity

Others

Renter

Homeowner

Under Age 35

Over Age 35

Single

Married

Non US Citizens

Native US Citizens

Non-White

Female

0% 10% 20% 30%

Diversity

Others

Renter

Homeowner

Under Age 35

Over Age 35

Single

Married

Non US Citizens

Native US Citizens

Non-White

Female

0% 10% 20% 30%

15%Others

Renter

Homeowner

Under Age 35

Over Age 35

Single

Married

Non US Citizens

Native US Citizens

Non-White

Female

0% 10% 20% 30%

Addressable Talent Market• Approximately 47 million US residents migrate annually.

• Almost 19 million are active in the labor force*

Employed Unemployed

Number Share Number ShareLabour Force 138,410 100% 14,458 100.%Non-Movers 122,473 89% 11,824 82%All Movers 15,937 12% 2,634 18%Local 10,609 8% 1,746 12%Short Distance 2,887 2.1% 370 2.6%Long-distance 1,002 0.7% 204 1.4%Interregional/International 1,439 1.0% 314 2.2%

*Students, minors, retirees, and non-participants comprise the remainder

Inter-City Mobility by Occupation

Production Healthcare Support

Installation, Maintenance, and Repair Healthcare Practitioners and Technical

Transportation and Material Moving Protective Service

Office and Administrative Support Education, Training, and Library

Food Preparation and Serving Related Business and Financial Operations

Community and social services Building and Grounds Cleaning and Maintenance

Architecture and Engineering Computer and mathematical science

Sales and Related Life, Physical, and Social Science

Personal Care and Service Construction and Extraction

Farming, Fishing, and Forestry Legal

Management Arts, Design, Entertainment, Sports, and Media

3.1%3.2%3.2%

3.6%3.8%3.8%3.9%3.9%

4.3%4.5%

5.0%5.1%5.2%5.2%

5.9%6.4%6.4%

6.8%6.8%7.0%

7.7%9.4%

Average All Workers

Source: ACS, Annual Average2005-2010

Workers Making an Inter-City Move*

261,842 124,869

161,253 272,508

324,470 123,165

831,573 332,095

484,581 280,546

94,908 211,712

119,656 177,018

800,542 68,999

232,764 334,910

27,912 69,665

475,562 162,882

*Annual Average 2005-2010

More Mobile

Source: ACS

Movers Filling Shortages

261,842 124,869

161,253 272,508

324,470 123,165

831,573 332,095

484,581 280,546

94,908 211,712

119,656 177,018

800,542 68,999

232,764 334,910

27,912 69,665

475,562 162,882

Over 35%

25% - 34%15% - 24%

10% – 14%5% - 9%

Under 5%

Ratio: Vacancies to Labor Force

Source: ACS, RDA Global Job Vacancy Database

Mobile Talent Competition

261,842 124,869

161,253 272,508

324,470 123,165

831,573 332,095

484,581 280,546

94,908 211,712

119,656 177,018

800,542 68,999

232,764 334,910

27,912 69,665

475,562 162,882

261,842 124,869

161,253 272,508

324,470 123,165

831,573 332,095

484,581 280,546

94,908 211,712

119,656 177,018

800,542 68,999

232,764 334,910

27,912 69,665

475,562 162,882

In-Demand withHigh Mobility

261,842 124,869

161,253 272,508

324,470 123,165

831,573 332,095

484,581 280,546

94,908 211,712

119,656 177,018

800,542 68,999

232,764 334,910

27,912 69,665

475,562 162,882

Highly Desirable +Good Mobility

261,842 124,869

161,253 272,508

324,470 123,165

831,573 332,095

484,581 280,546

94,908 211,712

119,656 177,018

800,542 68,999

232,764 334,910

27,912 69,665

475,562 162,882

In-Demand but Less Mobile

261,842 124,869

161,253 272,508

324,470 123,165

831,573 332,095

484,581 280,546

94,908 211,712

119,656 177,018

800,542 68,999

232,764 334,910

27,912 69,665

475,562 162,882

In-Demand but Less Mobile

High Demand butNot Very Mobile

Addressable Market of STEM Workers

*Annual Average 2005-2010**2011

Pct. of Workers Making an Inter-City Move

STEM Group US Labor Force**

Movers*

S - Science Occupations 3,880,400 207,005

T - Technology Occupations 4,594,080 230,074

E - Engineering Occupations 2,495,380 123,446

M - Math Occupations 2,482,100 151,845

Non-STEM Occupations 114,826,790 5,261,061

Grand Total 128,278,750 5,973,431

Addressable Market of STEM Workers

STEM Group US Labor Force**

Movers*

S - Science Occupations 3,880,400 207,005

T - Technology Occupations 4,594,080 230,074

E - Engineering Occupations 2,495,380 123,446

M - Math Occupations 2,482,100 151,845

Non-STEM Occupations 114,826,790 5,261,061

Grand Total 128,278,750 5,973,431

712,000 Movers Per

13.4 M STEM

Workers

Mobility of STEM Workers

Non-STEM Occupations

M - Math Occupations

E - Engineering Occupations

T - Technology Occupations

S - Science Occupations

Average All Occupations

Creative Group Workers** Movers*

CC - Arts, Communications, and Entertainment

1,630,000 157,323

CC - Business & Managers

12,361,900 756,107

CC - Education and Social Services

11,169,010 491,916

CC - Engineering, Architecture, Math and Sciences

3,506,920 198,420

CC - Health

7,515,040 272,508

CC - Technology

4,052,290 208,389

Other Occupations - Non CC

88,043,590 3,888,768

128,278,750 5,973,431

Addressable Market of Creative Class

Creative Group Workers** Movers*

1,630,000 157,323

12,361,900 756,107

11,169,010 491,916

3,506,920 198,420

CC - Health

7,515,040 272,508

CC - Technology

4,052,290 208,389

88,043,590 3,888,768

128,278,750 5,973,431

Addressable Market of Creative Class

Over 2 Million Movers

Mobility of Creative Class

Average All Occupations

CC - Health

CC - Technology

Average of Creative Class

Informing Your Talent Attraction & Retention Strategy:

1. Understand the needs of Local Employers – Occupations in Demand– Skills Required– Experience Level Needed

2. Understand Winning Sources of Skilled Workers– Where are you drawing workers from?– Do they meet the needs of your employers?

3. Understand your Competition– For workers leaving your city: Where are they going?– What are your critical talent flight risks? – Why are they leaving? | What strategies will work to retain them?

Houston Case Study

Informing Your Talent Attraction & Retention Strategy:

What is Houston’s Talent Market?

Houston

Sources:

TalentAttractionStrategies.comTalentflow Database

Based on Analysis of the American Community Survey

Its Free!

Houston

Houston is…..

• The 5th largest metro area in the US.

• Ranked 7th in the US for total talent attraction.

• Attracted 631,000 workers between 2005 and 2010

• Lost 441,000 workers in the same period

• Net gain of 190,000 workers.

Houston

Houston’s Industry Clusters• Energy• International Trade | Transportation & Distribution• Aerospace & Aviation• Life Sciences & Biotechnology• Corporate Headquarters• Manufacturing• Nanotechnology• Advanced Technologies

Houston

Houston’s Industry Clusters• Energy• International Trade | Transportation & Distribution• Aerospace & Aviation• Life Sciences & Biotechnology• Corporate Headquarters• Manufacturing• Nanotechnology• Advanced Technologies

6 out of 8 are STEM-

Dependent

Houston Talent Flow 2005-2010 Top 20 Source Cities

20. Killeen-Temple, TX19. Waco, TX

18. San Diego, CA17. Oklahoma City, OK

16. Baton Rouge, LA15. Lubbock, TX

14. Denver-Boulder, CO13. New York-Northeastern NJ

12. Los Angeles-Long Beach, CA11. Chicago-Gary-Lake, IL

10. McAllen-Edinburg-Pharr-Mission, TX9. Atlanta, GA

8. Washington, DC/MD/VA7. Beaumont-Port Arthur-Orange,TX

6. New Orleans, LA5. Bryan-College Station, TX

4. San Antonio, TX3. Galveston-Texas City, TX

2. Austin, TX1. Dallas-Fort Worth, TX

3,838 4,352 4,985 5,046 5,227 5,596 6,296 7,013 7,378 7,586 7,752 8,377 9,140 11,182

17,281 20,819 23,764

36,297 40,453

47,404

20. Miami-Fort Lauderdale-Pompano Beach, FL

18. San Diego, CA

16. Killeen-Temple, TX

14. San Francisco-Oakland-Vallejo, CA

12. Washington, DC/MD/VA

10. Other Metro Areas in Oklahoma

8. New York-Northeastern NJ

6. Los Angeles-Long Beach, CA

4. Austin, TX

2. New Orleans, LA

4,327 4,993 5,504 6,211 7,005 7,585 8,203 8,420 10,270 11,869 12,110 14,030

18,830 20,357 20,672 20,935

30,504 33,390

43,170 43,506

Top 20 Competitor Cities

Source: American Community Survey

Top Competitors by Net Migration Destination City

Out-Migration

In- Migration

Net Migration

Austin, TX 40,453 30,504 (9,949)Bryan-College Station, TX 20,819 14,030 (6,789)Dallas-Fort Worth, TX 47,404 43,506 (3,898)Galveston-Texas City, TX 36,297 33,390 (2,907)San Antonio, TX 23,764 20,935 (2,829)Jacksonville, NC 2,253 326 (1,927)Shreveport, LA 3,059 1,439 (1,620)Colorado Springs, CO 2,761 1,192 (1,569)Lubbock, TX 5,596 4,038 (1,558)Baltimore, MD 2,757 1,353 (1,404)Waco, TX 4,352 3,090 (1,262)Sarasota, FL 1,993 754 (1,239)West Palm Beach-Boca Raton-Delray Beach, FL 2,190 1,132 (1,058)Tyler, TX 3,227 2,264 (963)Minneapolis-St.Paul, MN 3,253 2,328 (925)Lincoln, NE 1,156 400 (756)Reno, NV 913 166 (747)Salt Lake City-Ogden, UT 2,035 1,325 (710)SanLuis Obispo- Atascad-PRobles, CA 759 51 (708)Columbia, SC 1,637 1,070 (567)

Out-Migration

In- Migration

Net Migration

Top 20 Cities Account for half

(48%) of all losses.

Out-Migration

In- Migration

Net Migration

Mostly to Other Cities in Texas (41% of losses)

Top Sources by Net Migration Source City

Out-Migration

In-Migration

Net Migration

New Orleans, LA 17,281 43,170 25,889 Los Angeles-Long Beach, CA 7,378 20,672 13,294 New York-Northeastern NJ 7,013 18,830 11,817 Beaumont-Port Arthur-Orange,TX 11,182 20,357 9,175 San Francisco-Oakland-Vallejo, CA 3,216 8,203 4,987 Chicago-Gary-Lake, IL 7,586 11,869 4,283 Killeen-Temple, TX 3,838 7,005 3,167 Riverside-San Bernadino, CA 2,405 4,993 2,588 Lafayette, LA 2,130 4,269 2,139 El Paso, TX 1,619 3,670 2,051 Brownsville - Harlingen-San Benito, TX 2,149 4,184 2,035 Jacksonville, FL 830 2,760 1,930 Birmingham, AL 196 1,903 1,707 Miami-Fort Lauderdale-Pompano Beach, FL 2,764 4,327 1,563 Tampa-St. Petersburg-Clearwater, FL 2,587 4,131 1,544 Detroit, MI 1,361 2,882 1,521 Jackson, MS 436 1,927 1,491 Little Rock-North Little Rock, AR 906 2,339 1,433 San Jose, CA 1,175 2,593 1,418 Odessa, TX 1,930 3,282 1,352

Out-Migration

In-Migration

Net Migration

Top 20 Source Cities Account

for over a quarter of

in-migration (28%)

Out-Migration

In-Migration

Net Migration

Mainly from outside of

Top Sources for STEMWhat is Houston’s Best Market for STEM Talent?

A. Silicon Valley?

B. Research Triangle?

C. Detroit?

D. Boston?

E. Other Texas Cities?

Top Sources for STEMCity Out-Migration In-Migration Net MigrationNew Orleans, LA 1,514 5,076 3,562 Austin, TX 3,484 5,563 2,079 New York-Northeastern NJ 1,488 3,142 1,654 Bryan-College Station, TX 810 2,337 1,527 San Francisco-Oakland-Vallejo, CA 537 1,949 1,412 Baton Rouge, LA 506 1,737 1,231 Oklahoma City, OK 1,164 2,320 1,156 Los Angeles-Long Beach, CA 1,074 2,191 1,117 Lafayette, LA 76 1,057 981 Beaumont-Port Arthur-Orange,TX 742 1,715 973 San Jose, CA 204 995 791 Orlando, FL 120 827 707 Riverside-San Bernadino, CA 84 777 693 Jacksonville, FL 59 658 599 Kansas City, MO/KS 56 580 524 Killeen-Temple, TX 199 576 377 Baltimore, MD 170 445 275 Sacramento, CA 60 333 273 Nashville, TN 207 475 268 Jackson, MS 181 427 246

Key Markets:

Key Markets:1. California

Key Markets:1. California2. Gulf Coast

Key Markets:1. California2. Gulf Coast3. NYC

Top Sources for STEMCity Out-Migration In-Migration Net MigrationNew Orleans, LA 1,514 5,076 3,562 Austin, TX 3,484 5,563 2,079 New York-Northeastern NJ 1,488 3,142 1,654 Bryan-College Station, TX 810 2,337 1,527 San Francisco-Oakland-Vallejo, CA 537 1,949 1,412 Baton Rouge, LA 506 1,737 1,231 Oklahoma City, OK 1,164 2,320 1,156 Los Angeles-Long Beach, CA 1,074 2,191 1,117 Lafayette, LA 76 1,057 981 Beaumont-Port Arthur-Orange, TX 742 1,715 973 San Jose, CA 204 995 791 Orlando, FL 120 827 707 Riverside-San Bernardino, CA 84 777 693 Jacksonville, FL 59 658 599 Kansas City, MO/KS 56 580 524 Killeen-Temple, TX 199 576 377 Baltimore, MD 170 445 275 Sacramento, CA 60 333 273 Nashville, TN 207 475 268 Jackson, MS 181 427 246

Key Markets:1. California2. Gulf Coast3. NYC4. Austin-College Station

Top Sources for Intl. Trade & Mfg.What is Houston’s best market production and transportation occupations?

A. Southern California?

B. Chicago?

C. New Orleans?

D. Other Texas Cities?

Top Sources for Intl. Trade + Mfg.* City

Out-Migration

In-Migration

Net Migration

New Orleans, LA 1,679 5,824 4,145 Los Angeles-Long Beach, CA 552 3,616 3,064 Chicago-Gary-Lake, IL 268 1,492 1,224 New York-Northeastern NJ 602 1,708 1,106 San Diego, CA 166 1,249 1,083 Dallas-Fort Worth, TX 4,426 5,184 758 Washington, DC/MD/VA 559 1,177 618 Beaumont-Port Arthur-Orange,TX 1,985 2,462 477 Riverside-San Bernadino, CA 585 1,031 446 San Francisco-Oakland-Vallejo, CA 137 549 412 Atlanta, GA 386 777 391 Brownsville - Harlingen-San Benito, TX 223 593 370 Baton Rouge, LA 300 642 342 Nashville, TN 82 412 330 Melbourne-Titusville-Cocoa-Palm Bay, FL 137 432 295 Killeen-Temple, TX 512 796 284 Phoenix, AZ 99 383 284 Amarillo, TX 97 377 280 Tacoma, WA 81 351 270 Springfield, MO 70 336 266

*Includes Production and Transportation Occupations

Out-Migration

In-Migration

Net Migration

Key Markets:

Out-Migration

In-Migration

Net Migration

Key Markets:1. S. California

Out-Migration

In-Migration

Net Migration

Key Markets:1. S. California2. Dallas & Beaumont

Out-Migration

In-Migration

Net Migration

Key Markets:1. S. California2. Dallas & Beaumont3. Chicago

Flight Risk & Retention

OccupationLosses

2005-2010Retention

RateArts, Design, Entertainment, Sports, and Media Occupations 9,969 58%Management Occupations 40,297 70%Community and social services occupations 5,336 75%Legal Occupations 4,534 75%Personal Care and Service Occupations 16,134 76%Sales and Related Occupations 59,971 78%Construction and Extraction Occupations 32,495 79%Life, Physical, and Social Science Occupations 5,288 79%Business and Financial Operations Occupations 19,979 82%Computer and mathematical science occupations 11,241 83%Food Preparation and Serving Related Occupations 35,456 83%Healthcare Practitioners and Technical Occupations 19,607 85%Education, Training, and Library Occupations 23,686 86%Building and Grounds Cleaning and Maintenance Occupations 9,895 86%Architecture and Engineering Occupations 10,683 86%Protective Service Occupations 8,324 86%Office and Administrative Support Occupations 54,229 87%Healthcare Support Occupations 7,712 87%Installation, Maintenance, and Repair Occupations 12,673 89%Production Occupations 15,209 91%

Flight Risk & Retention

OccupationLosses

2005-2010Retention

RateArts, Design, Entertainment, Sports, and Media Occupations 9,969 58%Management Occupations 40,297 70%Community and social services occupations 5,336 75%Legal Occupations 4,534 75%Personal Care and Service Occupations 16,134 76%Sales and Related Occupations 59,971 78%Construction and Extraction Occupations 32,495 79%Life, Physical, and Social Science Occupations 5,288 79%Business and Financial Operations Occupations 19,979 82%Computer and mathematical science occupations 11,241 83%Food Preparation and Serving Related Occupations 35,456 83%Healthcare Practitioners and Technical Occupations 19,607 85%Education, Training, and Library Occupations 23,686 86%Building and Grounds Cleaning and Maintenance Occupations 9,895 86%Architecture and Engineering Occupations 10,683 86%Protective Service Occupations 8,324 86%Office and Administrative Support Occupations 54,229 87%Healthcare Support Occupations 7,712 87%Installation, Maintenance, and Repair Occupations 12,673 89%Production Occupations 15,209 91%

Houston Case Study• Attraction opportunity:

• Los Angeles • NYC • San Francisco Bay Area• Chicago • Louisiana Cities

• Retention focus:• Austin• Dallas-Ft. Worth

• STEM• Transportation + Production• Business & Financial• General Attraction

• STEM• Management• Arts, Design, Communications

Houston Case StudyPotential Attraction Strategies• Strengthen Houston market position

& brand in target cities

• Targeted marketing via professional networks for STEM occupations

• Provide strategic intelligence for larger Houston employers in target industry clusters

• Social network marketing to hometown Houstonians

Potential Retention Strategies• Increase home ownership, esp.

among creative workers in households under $50k

• Leverage Houston’s high diversity & retain internationals.

• Insure strong professional & management development as part of Houston’s industry cluster strategies.

Six Steps for Designing a Talent Attraction Campaign

1. Engage Business Community Early.2. Understand your market.3. Create A Brand for Campaign.4. Launch a Talent Portal/Microsite.5. Build a Fully Integrated Campaign.6. Involve Ambassadors as Face of Campaign.

1. Engage Your Business Community Early

• In-person• Surveys• Industry associations• HR managers• Universities• Offer value• Get financial support• Engage regional

partners

…Including Working Closely with Your CVB

Usual Relationship Talent Attraction Relationship

CVB wants to attract visitors

You want to attract future residents

2. Understand the Market

• Survey skilled workers• Focus on recent transplants• Identify strengths of community• Uncover weaknesses• Understand how audience gets information• Build brand around findings• Reinforce positive assets

Sources of Information about Research Triangle, Prior to Moving Here

3.09 2.92 2.91 2.76 2.572.35

Friends Family Rankings Other Workcolleagues

Articles innewspapers/magazines

Social mediasites

Based on mean score on a scale of 1 (Not at all influential) – 5 (Extremely influential)

*Based on 254 respondents

Change Misperceptions

Amplify Advantages

3. Create a Brand Aimed at Consumers

4. Launch a Talent Portal/Microsite

1. Serves as a regional source for prospective job seekers;

2. Serves as a go-to-site for local networking, and Digital Ambassadors;

3. Serves as a one-stop-shop for local HR managers, recruiters, and current talent.

Talent Portals/Microsites

A few sites for review: • www.WorkintheTriangle.com

• www.WeAreNYTech.com• www.WorkinLou.com

• www.RichmondJobNet.com• www.LiveWorkPortland.org

• www.HelloWestMichigan.com

5. Build a Fully Integrated Marketing Campaign

• Brand, logo and tagline• Website• Events• Job fairs• Ambassador campaign• Social and digital media

• PR and media relations

• Giveaways

• Marketing collateral

• Trade show booths

• Advertising

Joel Kotkin

6. Involve Ambassadors as the Face of Your Campaign

• Family and friends = top sources of information

• People want to connect with similar people

• Build pride and engagement in community

• Launch a Digital Ambassador program

“Now that the world is flat, talent can reside anywhere, work anytime and live anyplace, and they can be managed globally. Talent is in the driver’s seat today, not the employer.”

Celia Harper-Guerra, Senior Vice President Talent Acquisition and Talent Development, Allscripts

For More Information on Talent Attraction

TalentAttractionStrategies.comAboutDCI.com

got talent?

us citizens22

native us citizens15

familyrelated reason40

employmentrelated reason20

creative talent

talent attraction1

talent shortage

critical drivers50

Documents

your team's got talent! performance gap analysis

indiaâ€™s got talent

“filipino americans got talent 2012 - mallfinder ·...

samcar's got talent | event program

scaling the britain's got talent buzzer

britain’s got talent

your team's got talent

sword swallower dan meyer bio€¦ · web viewamerica’s...

catalino got talent e-tabulation

ccbeu's got talent 2012 meeting

ortiz got talent plans and proposals

stewart's got talent

got talent ? share your talent

kelston's got talent!

p noy's got talent

the voice of america's got talent talent show

students got talent! workshop- dec 2012

comenius project: "students got talent"

sekari article social's got talent

haryana's got talent