government2.0

Social Networking:Social Networking:

What is it and why does it

matter?4/14/11

66%66% of government workplaces (state, federal and local) use some type of social networking tool

31%31% of online adults have used social tools … to keep informed about government activities

Government Online, Pew Research Center, April 2010Social Networking in Government, Human Capitol Institute, January 2010

Statistics

““As of July 2010, we As of July 2010, we identified that 22 of 24 identified that 22 of 24 major federal agencies major federal agencies had a presence on had a presence on Facebook, Twitter, and Facebook, Twitter, and YouTube.”YouTube.” -Gregory C. Wilshusen, Director Information Security Issues; July 22, 2010; Testimony Before the Subcommittee on Information Policy, Census, and National Archives, House of Representatives

Government Quote

What is it?

External v. InternalExternal v. Internal

Marketing Professional Development

Informed Public

Communication

Collaboration

Feedback

External v. Internal

Specific Tools

Library of Congress

““StateBook”StateBook”StateBook

Ohio Examples

ODNR

Franklin County

Metro Parks

V.

BandWagon

Avoiding Trouble

Concerns

Use of Internet, E-mail and Other IT Resources (ITP-E.8)

5.3 Participation in Online Communities. Any use of state-provided IT resources to operate, participate in, or contribute to an online community including, but not limited to, online forums, chat rooms, instant messaging, listservs, blogs, wikis, peer-to-peer file sharing, and social networks, is strictly prohibited unless organized or approved by the agency. If an individual is approved to participate in any of these forms of communication as part of state business, that person shall fulfill agency-defined security education and awareness requirements for proper use before participating. The content of the education and awareness requirements shall include methods to avoid inadvertent disclosure of sensitive information and practices to avoid that could harm the security of state computer systems and networks.

Office of Information Technology

Approval

WebContent.Gov

Internal or external?

One-way or Two-wayCommunication?

Audience?

Goals

WikispacesWiki Spot

Collaborative encyclopedia on the web.

Internal

WHY: Allows multiple people to add and modify content. Facilitates collaboration and communication

Wikis

Internal

WHY: Collaboration, real time document editing

Create and share your online documents, presentations and spreadsheets

Google Docs

WHY: Allows you to access your bookmarks anywhere. Allows you to share, tag and comment on your friends’ bookmarks.

Internal

A Social Bookmarking service… you can save all your bookmarks online, share them with other people, and see what other people are bookmarking. In addition, our search and tagging tools help you keep track of your entire bookmark collection and find tasty new bookmarks from people like you.

delicious

Internal/External

WHY: Marketing, Feedback, Informed Public

WordPressBloggerWeebly

A frequently updated, chronologically ordered publication of personal thoughts and opinions with permanent links to other sources, creating a historical archive. This can be published on personal websites or institutional websites as communication tools.

Blogs

Google Reader constantly checks your favorite news sites and blogs for new content. You can use Google Reader's built-in public page to easily share interesting items with your friends and family.

WHY: Web content delivered to you, when you want it

Internal

RSS Readers

A social network for the government community to connect and share information

Internal/External-Professional

WHY: Connect, Collaboration, Communication, Recruitment

GovLoop

Find past and present colleagues and classmates quickly. Your network is full of industry experts willing to share advice.

Internal/External-Professional

WHY: Connect, Collaboration, Communication, Recruitment

LinkedIn

WHY: Marketing, Communication, Informed Public

External- All Ages

Giving people the power to share and make the world more open and connected.

facebook

Join for free, and view profiles, connect with others, blog, rank music, and much more!

WHY: Marketing, Communication, Informed Public

External- Younger Audience

myspace

Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now.

WHY: Informed Public,Information Gathering

External

Twitter

Organizing America App

Headaches

Erase

Now Hear

This!!!!!

Secrets

Broadcasting

Common Sense

Tying it All Together

Further Reading

Image Credits: Image Credits: Slide 2: Clip ArtSlide 4: Clip ArtSlide 6: Screenshots from: Diigo, facebook, twitter, Google, Flickr, Youtube, Wikipedia, LinkedIn, Library of Congress, MySpace; ClipartSlide 7: Screenshot, LOC [Flickr]Slide 8: Screenshot, LOC [Mobile Application]Slide 9: Screenshot, New York State SenateSlide 10: Screenshot, Department of StateSlide 11: Screenshot, Ohio.govSlide 12: Screenshot, Ohio Department of Natural ResourecesSlide 13: Screenshot, Franklin County Board of Elections, Franklin County Children’s ServicesSlide 14: Screenshot, Franklin County Metro Parks, Veteran’s MemorialSlide 15-17: Clip ArtSlide 18: Screenshot, Ohio Office of Information TechnologySlide 19: ClipartSlide 20: Screenshot, webcontent.govSlide 21: ClipartSlide 22: Screenshot, WikipediaSlide 23: Screenshot, Google docsSlide 24: Screenshot, DiigoSlide 25: ClipartSlide 76: Screenshot, Google ReaderSlide 27: Screenshot, govloopSlide 28: Screenshot, LinkedInSlide 29: Screenshot, FacebookSlide 30: Screenshot, MySpaceSide 31: screenshot, twitterSlide 32: Screenshot, Organizing for America App homepageSlide 33-39: ClipartSlide 40: Clipart, govloop, Government Information Quarterly, Government Accounting Office, WorldCat Slide 41: Clipart

Kathryn SabolReference LibrarianState Library of Ohiowww.library.ohio.govksabol@library.ohio.gov614-644-6889