govtech 2014 case study: government social media and engagement strategy
Post on 14-Dec-2014
159 Views
Preview:
DESCRIPTION
TRANSCRIPT
Case Study
Going beyond traditional consultation using
TownHall Social -- www.townhallsocial.com
PROBLEM
HOW DO WE ENGAGE OUR 10,000+ FACEBOOK AUDIENCE IN THE AWARDS
TownHall Social -- www.townhallsocial.com
SOLUTION
USE TOWNHALL SOCIAL FACEBOOK APPLICATION FOR VOTING
TownHall Social -- www.townhallsocial.com
Elena PereiraDigital Communications and Engagement CoordinatorCity of Holdfast Bayepereira@holdfast.sa.gov.au
TownHall Social -- www.townhallsocial.com
Jetty Rd businesses - local & passionate
TownHall Social -- www.townhallsocial.com
Jetty Rd Precinct Awards 2013
TownHall Social -- www.townhallsocial.com
In-store & newspaper promotion
TownHall Social -- www.townhallsocial.com
Ingredients for success
$100 prize for participation in each category
Over 3 weeks running time
Integration with Facebook page
TownHall Social -- www.townhallsocial.com
ONE HOUR TRAINING FOR THE CMS
TownHall Social -- www.townhallsocial.com
CUSTOMIZATION
@JettyRdGlenelg
TownHall Social -- www.townhallsocial.com
TownHall Social Facebook Application
https://vote.townhallsocial.com/city-of-holdfast-bay
TownHall Social -- www.townhallsocial.com
Ranking and adding suggestions
TownHall Social -- www.townhallsocial.com
BEAUTY, HEALTH & WELLBEING AWARD
TownHall Social -- www.townhallsocial.com
Results
Crowd contributions 198
Visitors 1594
Shares 273
Reach* 6,825
*Shares x average followers (250) x 10%
TownHall Social -- www.townhallsocial.com
WAS IT A SUCCESS?
“Great way to get everyone involved and using it”
“An awesome way to reach the traditionally non-engaged people”
“YES!”
Elena PereiraDigital Communications and Engagement Coordinator
City of Holdfast Bay
TownHall Social -- www.townhallsocial.com
WHAT DID WE LEARN
“This was a trial to see what sort of buy-in the app would have. We are yet to use it for council
community engagement.”
“Important to approach people to participate within the medium they already use rather than ask them to
remove themselves from their space.”
Elena PereiraDigital Communications and Engagement Coordinator
City of Holdfast Bay
THANK YOU!
Keren Flavellkeren@townhallsocial.com
@kerenflavellM: 0402 831 228
top related