graphic design

NeedlesChristmas Tree Lot

Design

Designed and produced by Ashley WilkinsGraphic Design

University of Detroit MercySchool of Architecture

December 2011

Needles Christmas Tree Lot2135 Michigan Ave

Corktown Neighborhood243.413.9276

Image and Branding....................3Wayfinding....................................5Storefront Facade........................7Interior..........................................9

Image and Branding

Christmas Tree Lot2135 Michigan Ave Corktown Neighborhood243.413.9276

Needles

75

9610

Business CardFront Back

Michigan Ave

Logo

3

3

Tree Tag

Blue Spruce

$30.0

0

Recycled Cardboard

Logo Cut-out

4

Wayfinding

Christmas Tree Lot2135 Michigan Ave Corktown Neighborhood243.413.9276

Needles

75

9610

Blue Spruce

$30.0

0

Michigan Ave

Location of Sidewalk Stamps indicating directionality of store

Area for signage and street lamp signs

Needles Christmas Tree Lot

5

Needles Christmas Tree Lot

Location of Sidewalk Stamp

Signage/Banner

Sidewalk Logo Stamp

6

Storefront Facade

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

Front Elevation

Heat Lamp Overhang

“Pop-up” Sign

Open doors during business hours

7

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

Side Elevation

Back Elevation

Spot Light

Blue Paint

White Paint

Logo Stamp

8

Interior

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

Plan

Open doors during business hours

Sales Kiosk

Open doors during business hours

Loading Zone

Loading Zone

Pedestrian Circulation

Set up tree’s in a non-uniform way to resemble the way outdoor Christ-mas Tree lots are laid out. Keep doors open during business hours to allow a freer flow of people.

9

NeedlesChristmas Tree Lot

Sales Kiosk

Recycled Wood

Laminate

Paper Lanterns

Logo Stamp

10