graphics and visuals presentation
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Moazzam Ali Rizvi BBC-10-15Muhammad Shahzaib BBC-10-46Muhammad Jahanzaib BBC-10-48Mirza Waqas Jabbar BBC-10-28Waqas Ahmad BBC-10-24
Mozzam Ali Rizvi
IntroductionBusiness communication needs visual and
graphics elements in order to be effective.
When used correctly, photographs and videos can enhance understanding and message retention.
Graphic communicationGraphic communication as the name suggests
is communication through graphics and graphical aids. It is the process of creating, producing, and distributing material incorporating words and images to convey data, concepts, and emotions.
Visual communication
Visual communication as the name suggests is communication through visual aid. It is the conveyance of ideas and information in forms that can be read or looked upon.
Muhammad Shahzaib
Types of Visual Communication
Typography
Sign industry
Graphic Design
Colors
TypographyTypography is the art and technique of
arranging type in order to make language visible.
Signage
Signage is any kind of visual graphics created to display information to a particular audience.
Graphic DesignThe process and art of combining text and
graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.
Colors Color is an element of visual language
that people process before they are consciously aware of it. It ‘pops out’ at viewers in the early stages of vision.
Why we use colors Use color to speed visual searchUse color to speed visual search
Color coding often speeds up visual search
Use color to improve object Use color to improve object recognitionrecognition
Use color to enhance meaningUse color to enhance meaning
Bright colors above represent something of value
Use color to establish identityUse color to establish identity
Colors of Top Web Brands
Use color to communicate moodUse color to communicate mood
Two moods expressed through color
Muhammad Jahanzaib
Communicating effectively in the Communicating effectively in the visual agevisual ageVisual communication is everywhere today.
Visual communication provides effective communication for work and Education.
The connection The connection between seeingbetween seeing
and and rememberingremembering
Maximizing presentation effectiveness Maximizing presentation effectiveness through visual communicationthrough visual communication
Mirza Waqas Jabbar
The case for visual communication
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Oral Visual Oral + Visual
The intersection of visual and verbal
Visual communication is more effective than verbal communication
Waqas Ahmad
Advantages & Drawbacks
AdvantagesTranscend language barrierAttention gettingAbility to pick up information while in passive
state of listeningMakes everyone to remember whatever
carried outIt makes other believable and trustable
Guess the Logo?
Disadvantages
Imprecise & difficult to convey complex ideasOften cannot transmit the factual informationCan possible distract from original intent of
message
SummaryVisual, Non-Verbal communication is not
limited to external information sending but also internal messaging as well
Most common external usage includes:AdvertisingPublic RelationsNegotiationsEtc.Internally, it is used to convey broad ideas &
messages to the employees
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