groves beginners guide to seo

What Is The Definition Of SEO?Danny Sullivan AKA godfather of SEO:

An SEO is someone who understands how people search for information (on the web and in other ways) and ensures that they or their clients are visible in the unpaid listings that are provided. A search marketer, by the way, is someone that ensures listing in both paid and unpaid listings.

Rand Fishkin:

“SEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines.”

Neil Patel:

“Search engine optimization (SEO) is the art of understanding search engines and and using that knowledge to make a website rank high on search engines.”

Andy Beal:

“Making changes to the on-page and off-page relevance of a web page in an effort to increase the volume of quality traffic from the search engines.”

What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

-Wikipedia

Here’s how it works.

SEO is complex!

Organic vs. Paid Search

Top 8 Keyword Types from Netsuite

Keywords from Grove’s News/Articles

Keyword Performance: Strategic Planning

Keyword Performance: Strategic Visioning

Google Adwords Opportunity

What Google told me.

1. Keywords should come from website2. Make keywords RELEVANT and link to specific page on website3. Add content on page that has relevant keywords4. Negative keywords in keyword tab (alcoholics anonymous, sports

teams)5. Match types – phrase match will pull up non-exact search tools6. Link ads to specific page on site – store too vague, methodology

better

SEO Best Practices from Google

1. Create unique, accurate page titles2. Make use of the "description" meta tag3. Improve the structure of your URLs4. Make your site easier to navigate5. Offer quality content and services6. Write better anchor text7. Optimize your use of images8. Use heading tags appropriately

SEO Steps

1. Keyword Research2. On-site optimization – update the Meta tags, H1 tags and page

content with keywords3. Link building – social media, other sites, guest blogging4. Test and Track progress