grow indy green

honest.natural.authentic.

an in-depth analysis of Good Earth Natural Food Store, its audience, and the outside forces that relate to it.

introduction.Good Earth Natural Food Store is a “family owned and operated business offering a distinctive and broad selection of natural and organic foods, supplements, beauty products, and apparel.” {19}

While Good Earth offers a service that com-petitors similarly offer, they are the oldest, most long-standing provider of this service in our community.

After researching and studying many areas relating to Good Earth and the natural and organic food industry, I found that the knowl-edge of Good Earth’s employees and the feeling one gets when shopping there is what keeps customers coming back year after year.

“We offer a service that wouldn’t other-wise be offered.” Bob Bennington, manager

“We offer a service that wouldn’t other-wise be offered.” Bob Bennington, manager

organic food spending

other food

98%

2%