speed, technology, innovation, diversity, green 2008 firestone indy lights

Speed, Technology, Innovation, Diversity, GreenSpeed, Technology, Innovation, Diversity, Green

2008 Firestone Indy Lights2008 Firestone Indy Lights


Firestone Indy LightsFirestone Indy Lights

• Goals and Objectives• Series Graduates• Operating Costs and Budget• Purse Information and

Structure• Broadcast Information• Marketing and Public

Relations• Demographics• Firestone Indy Lights

Contacts


Firestone Indy LightsFirestone Indy LightsGoals and Objectives:

• Strategic balance of ovals, road courses and street circuits

• Television audience and spectator growth

• Continue to graduate teams and drivers to the IndyCar Series

• Continue to offer competitive cost structure for participants

• Teams have equal access to equipment, engine, spares and tires


GraduatesGraduates• Firestone Indy Lights graduates in the 92nd Indianapolis 500

– Marco Andretti– Helio Castroneves– Ed Carpenter– Dan Wheldon– Tony Kanaan *– Scott Dixon *– AJ Foyt IV *– Alex Lloyd *– Marty Roth– Hideki Mutoh– Jaime Camara– Townsend Bell *– Oriol Servia *– Jeff Simmons

* – Series Champion


Firestone Indy Lights BudgetFirestone Indy Lights Budget

•New chassis (One) $ 157,890

•Engine Lease (One Year) $ 45,000

•Engine rebuilds (3@$16,000) $ 48,000

•2 sets spare wheels $ 10,800

•Tires (3 sets/race at $1,306/set) $ 62,688

•Test tires, open tests, 10 tests $ 13,060

•5 open tests $ 8,250

•Accident damage, road course kit $ 125,000

•Entry fees (16@$1,350) $ 21,600

Total $ 492,288


Firestone Indy Lights PurseFirestone Indy Lights PurseEvent Purse Schedule Event Total PayoutHomestead Purse 1 $282,500

St. Petersburg 1 Purse 3 $194,000

St. Petersburg 2 Purse 3 $194,000

Kansas Purse 1 $282,500

Indianapolis Purse 2 $325,500

Milwaukee Purse 1 $282,500

Iowa Purse 1 $282,500

Watkins Glen 1 Purse 4 $172,025

Watkins Glen 2 Purse 4 $172,025

Nashville Purse 1 $282,500

Mid-Ohio 1 Purse 3 $194,000

Mid-Ohio 2 Purse 3 $194,000

Kentucky Purse 1 $282,500

Infineon 1 Purse 3 $194,000

Infineon 2 Purse 3 $194,000

Chicago Purse 1 $282,500

Total: $3,811,050.00


Firestone Indy Lights Payout Firestone Indy Lights Payout ScheduleSchedule

Purse 1 Payment

Schedule

Purse 2 Payment Schedule



1st: $32,500.00 1st: $40,000.00 1st: $22,000.00 1st: $20,000.00

2nd: $25,000.00 2nd: $30,000.00 2nd: $17,000.00 2nd: $15,500.00

3rd: $20,000.00 3rd: $24,000.00 3rd: $13,500.00 3rd: $12,250.00

4th: $17,000.00 4th: 19,000.00 4th: $11,500.00 4th: $10,000.00

5th: $16,000.00 5th: $18,000.00 5th: $11,000.00 5th: $9,500.00

6th: $15,500.00 6th: $17,000.00 6th: $10,500.00 6th: $9,000.00

7th: $15,000.00 7th: $16,000.00 7th: $10,000.00 7th: $8,775.00

8th: $14,500.00 8th: 15,000.00 8th: $9,500.00 8th: $8,500.00

9th: $14,000.00 9th: $14,000.00 9th: $9,250.00 9th: $8,000.00

10th: $13,500.00 10th: $13,000.00 10th: $9,000.00 10th: $7,750.00* Positions paid throughout the starting field


Firestone Indy Firestone Indy LightsLights

2008 Television Details•ESPN2 HD

•International Coverage



2008 Firestone Indy Lights 2008 Firestone Indy Lights ScheduleSchedule

March 29 Homestead-Miami Speedway April 3 4:00pm

April 5-6 Streets of St. Petersburg April 10 2:00pm

April 27 Kansas Speedway May 1 2:00pm

May 23 Indianapolis Motor Speedway LIVE 12:30pm

June 1 The Milwaukee Mile June 5 1:00pm

June 21 Iowa Speedway June 26 5:00pm

July 5* Watkins Glen International July 10 2:00pm

July 12 Nashville Superspeedway July 17 2:00pm

July 19-20 Mid-Ohio Sports Car Course July 24 2:00pm

August 9 Kentucky Speedway August 14 2:00pm

August 23-24 Infineon Raceway August 27 5:00pm

September 7 Chicagoland Speedway LIVE 12:30pm

Same-Day Doubleheader* All times are Eastern

Date Event TV Broadcast Information


InternationalInternational• Argentina - (ESPN Latin America)

• Australia – (ESPN Australia)

• Brazil – (ESPN Latin America)

• British Virgin Isles – (ESPN Caribbean)• Bolivia – (ESPN Latin America)• Cayman Isles – (ESPN Caribbean)• Chile – (ESPN Latin America)• Colombia – (ESPN Latin America)• Costa Rica – (ESPN Latin America)• Dominican Republic - (ESPN Latin

America)• Ecuador – (ESPN Latin America)• Egypt – (ESPN Middle East)• El Salvador – (ESPN Latin America)• Finland – (Motors TV)• France – (Motors TV)• Guatemala – (ESPN Latin America)• Germany – (Motors TV)• Honduras – (ESPN Latin America)

• Ireland – (Motors TV)• Israel – (ESPN Israel)• Jamaica – (ESPN Caribbean)• Kuwait – (ESPN Middle East)• Mexico – (ESPN Latin America)• New Zealand – (ESPN Pacific Rim)• Nicaragua – (ESPN Latin America)• Panama – (ESPN Latin America)• Paraguay – (ESPN Latin America)• Peru – (ESPN Latin America)• Russia – (Motors TV)• Spain – (Motors TV)• Sweden – (Motors TV)• Switzerland – (Motors TV)• Uruguay – (ESPN Latin America)• United Arab Emirates (ESPN Middle

East)• United Kingdom (Motors TV)• Venezuela – (ESPN Latin America)



Television AudienceTelevision AudienceFirestone Indy Lights Broadcast Audience

Viewers and Select Consumer Products and Services

2,487,252

1,304,073

1,230,239

Purchased travel reservations

Intent to purchase consumerelectronics

Manage personal finance,investment or retirement

accounts

Firestone Indy Lights Broadcast AudienceFirestone Indy Lights Viewer Index vs. all ESPN2 Viewers

411

248

232

208

236

192

201

190

190

Intent to Purchase

Home security system

TiVo, ReplayTV or DVR

HDTV

Travel and Leisure

Online reservations

Foreign travel

Upscale hotel

Financial and Investment Services

Financial planner/ advisor

Full-service stockbroker

On-line banking



Marketing and Public RelationsMarketing and Public Relations


MarketingMarketing• Advertising

– Firestone Indy Lights promotional advertisements placed in various publications this season:

• Sports Illustrated• Autosport Magazine• National Speed Sport News• Formula Car Magazine


MarketingMarketing• In-market promotions

– Appearances at local in-market activities and events– Creates added opportunities for in-market sponsors to

interact with consumers– Drivers serve as powerful spokespeople for Firestone

Indy Lights and for their respective team sponsors– Driver autograph sessions in most markets


Public RelationsPublic Relations

• A strategic public and media relations plan was put into place prior to the 2008 Firestone Indy Lights season. We are currently targeting the following:

– Driver Hometown Markets– Race Markets– Auto and Racing Trade Publications– ESPN2 HD Firestone Indy Lights

Broadcast– Countdown to the Championship



DemographicsDemographics


DemographicsDemographics

• 40 million Indy Racing League fans

• 1 in 5 U.S. adults are Indy Racing League fans

• Diverse, well educated audience with greater discretionary income

• Heavy consumers of TV, print and radio media

• More brand loyal than average consumer

• Early adopters of innovation and technology


Indy Racing League Fans Indy Racing League Fans ContinuedContinued

Firestone Indy Lights Demo % IndyCar Fans

High School GradHigh School Grad 37%37%

Some College Some College 31%31%

College Grad +College Grad + 23%23%

Education

Firestone Indy Lights Demo % Avid IndyCar Fans

$50,000 – $99,999$50,000 – $99,999 36%36%

$100,000 - $249,999$100,000 - $249,999 20%20%

$250,000 or more$250,000 or more 3%3%

Household Income

Source: Scarborough Research


Indy Racing League FansIndy Racing League Fans

Firestone Indy Lights Demo % Avid FIL Fans

MenMen 67%67%

WomenWomen 33%33%

Firestone Indy Lights Demo % FIL Fans

18 - 2918 - 29 19%19%

30 - 4430 - 44 30%30%

45 - 5945 - 59 29%29%

60 +60 + 23%23%

Gender

Age

Source: Scarborough Research

RaceFirestone Indy Lights Demo % FIL Fans

WhiteWhite 84%84%

BlackBlack 10%10%

AsianAsian 2%2%

OtherOther 3%3%


Firestone Indy Lights ContactsFirestone Indy Lights ContactsName Title Email Telephone

Roger Bailey Executive Director, [email protected] 317.492.6577Firestone Indy Lights

Butch Meyer Technical Director, [email protected]

Firestone Indy Lights

John Lewis Vice President, Marketing and [email protected] 317.492.6459Business Development

Greg Gruning Vice President, Sales [email protected] 317.492.8540

John Griffin Vice President, Public [email protected] 317.492.6559

Sarah Davis Director, Business Affairs and [email protected] 317.492.5076Consumer Strategies

Kasey Coler Manager, Business Affairs [email protected] 317.492.8674

Jason Penix Coordinator, Marketing Outreach [email protected]

speed, technology, innovation, diversity, green 2008 firestone indy lights

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