grow nebraska social media ppt(2)
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GROW Nebraska Marketing Workshops
2009
Dewey Teel, Extension EducatorDennis Kahl, Extension Educator
University of Nebraska Extension&
Janell Ehrke-AndersonAshley Blickenstaff
GROW Nebraska
Social Media Solutions
Did You Know 4.0
WELCOMEGo to this address when you arrive
and complete the Pretest
http://go.unl.edu/pregrow
Things to Accept
• Your Website is one of the MOST important marketing tools.
• Your audience is active online.
• Technology can make your life easier!
Features of Web 2.0
• Enhanced retail opportunities
• Real-time web updates
• Community support and loyalty
• Dynamic web features increase market
• Increased workforce and worker connectivity
• Social and Professional Networking
How many of you have?• Have a business Facebook account• Created a Flickr account• Uploaded a Youtube video• Created a Blog• Created Podcast• Have a Twitter Account• Used Utterli
SNS Demographics
• 79% American adults used Internet
• 46% of online American adults use a social networking site• 55+ is the fastest growing Facebook user – mostly female
• 65% of teens 12-17 use online social networksonly 12% of all
• As of August 2009, Facebook was the most popular online social network
Of adult SNS users:
• 79% American adults use Internet
• 46% of online American adults use a social networking site• 55+ is the fastest growing Facebook user – mostly female
• 65% of teens 12-17 use online social networks• Only 12% of Facebook users
• As of August 2009, Facebook was the most popular online social network
Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx
youTube Users
• 17 – 30 years of age• 20 hours of video uploaded every minute• Innovative vehicle for connecting with target
audience• Worlds largest online video community
– Video advertising– Sponsor contests– Create brand channels
• 300 million users worldwide• 26 million small businesses• Groups• Market Research
o Through polling application• Direct Target Marketing
o http://www.facebook.com/advertising/?src=fbj9• Upload photos/video
Flickr.com
• Upload Photoso Utilize tagso Join Groups
• Embed photography into website• GROW Nebraska photostream
o http://www.flickr.com/photos/grownebraska/• The Fruit Company
o http://flickr.com/photos/24575426@N07/
Link Flickr & Facebook
• Flickro Notify Facebook with a post to your newsfeed when
new photos uploaded
• Facebooko Share Flickr photos with Facebook friends
Video
• Create videoo Upload to youtube.com
o Upload to podcast
o Link file to website
youtube.com
• YouTubeo Create a Profileo Upload Videos
• Embed in website• How to grow your youtube audience -
http://holykaw.alltop.com/how-to-grow-your-youtube-audience
Podcasting
• Audio casts• Video casts
Blogs
• Almost essential for small or niche business• Provides constant updates to customers• Drives traffic to your site• Creates “enthusiasts”• Easy to manage and setup
http://blog.thefruitcompany.com/
• Microbloggingo Chris Brogan’s Blog
50 Ideas for using Twitter for businesso GROW Nebraska - grownebraska
1 Cell Phone Text Utterli
Utterli Twitter and Wordpress
Twitter Facebook
Harness the power of SNS
Import Blogs = Increase Blog Effects
How to Import
Blogs to Facebook• Click on Notes tab • Click on Import a blog on the right hand side• Put Blog URL information to start feeding
Facebook to Twitter
Follow GROW
FACEBOOK• Search for GROW
Nebraska in the search engine or go to http://www.new.facebook.com/growneb?ref=ts
• Click on the "Become a Fan" button at the top of the page.
TWITTER• Search for GROW
Nebraska in the search engine or go to http://twitter.com/grownebraska
• Click the "Follow" button at the top of the page.
Twitter Hashtags
• A hashtag in Twitter is a way for many different people to write about the same event and have it all collected in one place.
• GROW Nebraska is now using the hashtag #growne
• You can add this into your tweet mention the marketing workshop so that other attendees can easily find the info you post about the workshop.
GROW's Next Step for Social Marketing
Facebook Ads• Pay Per Click• Set daily budget and time frame• Reach a large, but targeted audience at a low cost• GROW will help you create ads and find niche target
http://searchenginewatch.com/3635372
Four Steps for Social Marketing Success
One Piece Many Deliverables
• Written contento Make a press release
http://www.prweb.com/ http://www.businesswire.com/ http://digg.com/
o Create an eNewslettero Add to Blogo Article for websiteo Convert to audio/video
• It’s all about the customer!
Content is the number one reason people come to our
Web sites
There is more to the "Social" story
http://www.go2web20.net/ Other social media to consider:• Friendfeed• MySpace• Digg• Delicious• Toodledo
Please Complete the Post Test at this location:
http://go.unl.edu/postgrow
UNL Extension Entrepreneur Website:
http://huskerpreneur.com
GROW Nebraska Marketing Workshops
2009
It’s all about the customer!
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