guide your way to ppc profitability with google adwords

U LT I M AT E G U I D E T O P P C P R O F I TA B I L I T Y

C O N R A D O ’ C O N N E L L • I N T E R C O A S TA L N E T D E S I G N S

- J O H N W A N A M A K E R , 1 9 9 2 .

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

S T O R Y T I M E

A N D Y O U T H I N K …

N O .

S M A R T

S E T A G O A L

– Y O U

“I want 35 leads.”

S P E C I F I C

– Y O U

“I can track this by using my customer management application.”

M E A S U R A B L E

– Y O U

“I know this is possible because I usually generate 10 per month.”

A C H I E VA B L E

– Y O U

“I want to achieve this in the next two months.”

T I M E B O U N D

N O W W E C A N S TA R T T H I S :

N O W W E H AV E T H E R I G H T M I N D S E T

H O W W E D O I T

J U S T S H O W U P # 1 … R I G H T ?S H O W U P H I G H F O R G R E A T A D P E R F O R M A N C E

A D R A N K ( O R , H O W T O S H O W U P F I R S T )

• BID

• CLICK THROUGH RATE

• AD RELEVANCE

• LANDING PAGE EXPERIENCE

Y O U R B I D : G O O G L E . C O M / S K T O O L

Y O U R C L I C K T H R O U G H R AT E :

AV O I D T H I S !

• One ad per group

• Saying “Let’s just add all these keywords in one campaign”

• Broad matching everything

• Sending traffic to the homepage

T R Y T H I S I N S T E A D

• Test lots of ad extensions

• Run multiple text ads per ad group

• Organize into logical campaigns

• Setup detailed tracking for your leads, conversions and sales

• Start with exact match keywords

50% 50%

R E TA R G E T I N G

• B I N G • A D R O L L • P E R F E C T A U D I E N C E

W H AT A B O U T ?

A C A U T I O N A R Y TA L E

T H E Y W A N T T O S P E N D Y O U R M O N E Y

T H I S I S N O T “ H E L P ” L I K E Y O U T H I N K

W A N T T O L E A R N M O R E ? G R E AT R E S O U R C E H E R E :

http://www.wordstream.com/learn

Q U E S T I O N S ?T H A N K Y O U .

icoastalnet.com/downloads

Download this deck:

Also, have a great day.