guidelines for writing the project report

8/10/2019 Guidelines for Writing the Project Report

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Guidelines for writing the project report:

Each team should consider its written report as an ‘executive briefing’. The body of the report should provide a concise summary of the status quo, at the same time due consideration shall be given to theconclusions and analysis your team has done. The conclusions and implications should be well supported

 by theory, logic and evidence. The report will focus on three major parts namely: i) industry and

competitive analysis, ii) company analysis and iii) issues, recommendations and implications.The industry and competitive analysis should emphasize your assessment of overall industryattractiveness, the driving forces in the industry and the key success factors which any company mustattend to if they wish to succeed. The competitive analysis section should aim at identifying the keycompetitors within the industry along with their brief description regarding strategy followed eachcompetitor. Your analysis shall not be mere recitations of facts but interpretation of the analysis

conducted of these facts supported by rationale.The company analysis section should include articulation and description of the company’s strategy and

 present functional strategies. This section will also include a detailed discussion of the firm’s value chainand its interlinked activities as well as how this may / may not support firm’s strategy along with succinct

elaboration of company’s advantage-producing resources and core competencies.The last part of the report will cover issues, strategic recommendations and performance implications;

 built on the first two parts. Team should spend time to provide a cogent rationale as to how therecommendations build on the value chain and resource positions of the company, or will require buildingnew valuable propositions.

The final report should be maximum of 18 pages [1+2 (optional) + 3 sections * 5 pages each + Exhibits]

Group / Team Name Industry Firm / Brand

A / N IndianPharmaceuticalsIndustry

Dr Reddys Labs

B / M Indian TruckManufacturing

Industry

Ashok Leyland

C / L Indian TractorIndustry

TAFE

D / K Indian FoodProcessing Industry

Parle Agro

E / J Indian dairy Industry Vijaya Dairy

F / I Indian TextileIndustry

Arvind Mills

G / H Indian Paint Industry Asian Paints