guy white - engaging with the passive crowd, cswglobal14
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• 30th November 2012 10th December 2012ENGAGING WITH THE PASSIVE CROWD
Guy White, Managing Director, Catalyx
© Catalyx. The material in this document is owned by Catalyx
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More UK males talk about hairstyling online than females
Image Source: http://cdn.stylisheve.com/wp-content/uploads/2011/12/1920s-Hairstyles-for-Men.jpeg
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Traditional media channels use the collective content of Twitter users to break the news of a 2013 London helicopter crash
Image Source: http://live.standard.co.uk/ / http://www.theguardian.com/
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New York town planners plan more effectively through geo-tagged Tweets
Business Weekend leisure Nightlife Residential
Image Source: ‘Characterising Urban Landscapes using geolocated Tweets’, Frias-Martinez, 2012, Telefonica Research Lab, Madrid – thanks to http://www.cs.columbia.edu/
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Financial industry problems with recruiting women is a result of choices made by those women at age 16-18.
Image source: http://www.minyanville.com/
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Passive Crowdsourcing
Creating Value from a crowd that does not come to you.
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Versus traditional approaches
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Uses
Customer Engagement
Journalism
Policy makingInnovation
Human and naturalDisaster relief
Human behaviour mapping
Campaigning
Influencer tracking
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Customer Engagement
Journalism
Policy makingInnovation
Human and naturalDisaster relief
Human behaviour mapping
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Uses
Customer Engagement
Innovation
Human and naturalDisaster relief
Human behaviour mapping
Campaigning
Influencer tracking
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…not just online
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…not just online
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Watchouts
Data CoverageAnd censorship?
Who is talking?
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Ethics – When does creating value become intrusion
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Passive to Active
PASSIVE CROWD
INTERACTIVE CROWD
WATCHING +
LISTENINGGENERATINGCollective Intelligence
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Larry Page’s vocal chords
info@thecatalyx.com0041 22 345 0994
PLEASE CALL FOR ANY MORE INFORMATION
© Catalyx. The material in this document is owned by Catalyx
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