handouts, loyalty over gold - bram alkema

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Selected notes and slides from my keynote at Loyalty over Gold Conference 24-09-2014 Praha

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Bram Alkema

24-09-2014Prague

Would you be interested to be Coached or Advised by me?

Yes!? Great!

See the last slide….

Loyalty

“You want your current and future customers to tell others and themselves

to buy more and more often…”

Value engine

Hardware Software

Revenue

Exploded business model

Printing

Promotional reach

Infotainment

Media bureau reach

Anti corruption

Strategy of management

“to stay one step ahead of the need

to be efficient...”

Marketing Innovation

Zoomed business modelOutside Inside Bookkeeping

Marketing How do we get our ideas and products delivered?

How do we PRAHA? What does it say on the bill?

Value Who should persuade themselves and others to buy more often?

What do we solve problems and needs for users and customers in a new way?

What do we have, tangible assets?

Execution What can we have a partner do?

What should we be doing then?

What does all of this cost?

Creating customers

Persuade, Respect,Advance,Hold, Advocate

Refertising

The art and science of persuading users and customers to tell or show other people to buy more...

Happy customer

“Customer satisfaction depends on market share... not the other way around.”

Dollar shave club

Ok, here is my business model… I want you to be part of my pilot.

Link with me on Linked In or on Twitter or Skype me on memarkable. Or send an email to loyalty@bramalkema.nl•The Pilot is a coaching session on video – Skype• It is about a 1 hour....• XpertNet will contact you with the details• The costs are very reasonable, it is part of the pilot!

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