hanging tough in tough times panel discussion. david ryan dir of prod serv / acct mgr...

Hanging Tough in Tough Times

Panel Discussion

David RyanDir of Prod Serv / Acct Mgrdryan@videolabs.net

Mike WeissCEO & Owner

mweiss@videolabs.net

Valerie YoscakSenior Sales Associatevalerie@videolabs.net

Geographic & Artificial Barriers to Doing Business are Eliminated Geographic & Artificial Barriers to Doing Business are Eliminated

HOW?• worldwide loosening of societal restrictions over the individual• fast delivery, complete reliance and relatively low cost of UPS & FDX• high speed, robust internet access around the world

How Video Labs works:

UPS, FDX, Internet

UPS, FDX, Internet

UPS, FDX, Internet

UPS, FDX, Internet

UPS, FDX, Internet

UPS, FDX, Internet

But does the

business model

still make sense?

UPS, FDX, Internet

UPS, FDX, Internet

But does the

business model

still make sense?

If it doesn’t . . .pass directly to

FREE PARKINGand . . . RETHINK!

UPS, FDX, Internet

UPS, FDX, Internet

But does the

business model

still make sense?

But if it does . . .

Challenges

Keeping up with tech• low end (democratization of media)

• high end (HDCAM-SR, Red, Blu-ray etc.)

Diversification of deliverables

Economy• tougher to get leads• pricing pressure• cash flow

Challenges

Keeping up with tech• low end (democratization of media)

• high end (HDCAM-SR, Red, etc.)

Challenges

Keeping up with tech• low end (democratization of media)

• high end (HDCAM-SR, Red, etc.)

Some Ways to Address:• Embrace the democratization & adopt a biz model to be of service to those clients.

Challenges

Keeping up with tech• low end (democratization of media)

• high end (HDCAM-SR, Red, etc.)

Some Ways to Address:• Embrace the democratization & adopt a biz model to be of service to those clients. • On the high end, find one niche and exploit (e.g. HD SpoTTrac)

Challenges

Diversification of deliverables

Challenges

Diversification of deliverables

Some ways to address:• educate your clientele about the time involved and that volume discounts don’t apply

• be more obsessive with approvals

• “just in time” inventory

Challenges

Diversification of deliverables

Some ways to address:• but it’s also a great time to gain loyalty by being a knowledgeable expert to our clients

Challenges

Economy• tougher to get leads• pricing pressure• cash flow

Challenges

Economy• tougher to get leads• pricing pressure• cash flow

Some ways to address:• Exploit online marketing

• Website• Blog• eNewsletter• Social media

Challenges

Economy• tougher to get leads• pricing pressure• cash flow

Some ways to address:• Exploit Networking (my recent blog)

• Customer Service• Is everyone thinking like a salesperson?

Challenges

Economy• tougher to get leads• pricing pressure• cash flow

Some ways to address:• Reduce staff• Salaried people do more• Acquire more diverse talent for less• Real estate• Renegotiate terms with vendors

Challenges

Economy• tougher to get leads• pricing pressure• cash flow

Some ways to address:• Reduce price for COD payments

David RyanDir of Prod Serv / Acct Mgrdryan@videolabs.net

Mike WeissCEO & Owner

mweiss@videolabs.net

Valerie YoscakSenior Sales Associatevalerie@videolabs.net

301-217-0000301-217-0000