hanging tough in tough times panel discussion. david ryan dir of prod serv / acct mgr...
TRANSCRIPT
Hanging Tough in Tough Times
Panel Discussion
David RyanDir of Prod Serv / Acct [email protected]
Mike WeissCEO & Owner
Valerie YoscakSenior Sales [email protected]
Geographic & Artificial Barriers to Doing Business are Eliminated Geographic & Artificial Barriers to Doing Business are Eliminated
HOW?• worldwide loosening of societal restrictions over the individual• fast delivery, complete reliance and relatively low cost of UPS & FDX• high speed, robust internet access around the world
How Video Labs works:
UPS, FDX, Internet
UPS, FDX, Internet
UPS, FDX, Internet
UPS, FDX, Internet
UPS, FDX, Internet
UPS, FDX, Internet
But does the
business model
still make sense?
UPS, FDX, Internet
UPS, FDX, Internet
But does the
business model
still make sense?
If it doesn’t . . .pass directly to
FREE PARKINGand . . . RETHINK!
UPS, FDX, Internet
UPS, FDX, Internet
But does the
business model
still make sense?
But if it does . . .
Challenges
Keeping up with tech• low end (democratization of media)
• high end (HDCAM-SR, Red, Blu-ray etc.)
Diversification of deliverables
Economy• tougher to get leads• pricing pressure• cash flow
Challenges
Keeping up with tech• low end (democratization of media)
• high end (HDCAM-SR, Red, etc.)
Challenges
Keeping up with tech• low end (democratization of media)
• high end (HDCAM-SR, Red, etc.)
Some Ways to Address:• Embrace the democratization & adopt a biz model to be of service to those clients.
Challenges
Keeping up with tech• low end (democratization of media)
• high end (HDCAM-SR, Red, etc.)
Some Ways to Address:• Embrace the democratization & adopt a biz model to be of service to those clients. • On the high end, find one niche and exploit (e.g. HD SpoTTrac)
Challenges
Diversification of deliverables
Challenges
Diversification of deliverables
Some ways to address:• educate your clientele about the time involved and that volume discounts don’t apply
• be more obsessive with approvals
• “just in time” inventory
Challenges
Diversification of deliverables
Some ways to address:• but it’s also a great time to gain loyalty by being a knowledgeable expert to our clients
Challenges
Economy• tougher to get leads• pricing pressure• cash flow
Challenges
Economy• tougher to get leads• pricing pressure• cash flow
Some ways to address:• Exploit online marketing
• Website• Blog• eNewsletter• Social media
Challenges
Economy• tougher to get leads• pricing pressure• cash flow
Some ways to address:• Exploit Networking (my recent blog)
• Customer Service• Is everyone thinking like a salesperson?
Challenges
Economy• tougher to get leads• pricing pressure• cash flow
Some ways to address:• Reduce staff• Salaried people do more• Acquire more diverse talent for less• Real estate• Renegotiate terms with vendors
Challenges
Economy• tougher to get leads• pricing pressure• cash flow
Some ways to address:• Reduce price for COD payments
David RyanDir of Prod Serv / Acct [email protected]
Mike WeissCEO & Owner
Valerie YoscakSenior Sales [email protected]
301-217-0000301-217-0000