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Car-Sharing in Bremen

Michael Glotz-Richter,Senior Project Manager Sustainable Mobility,Free Hanseatic City of Bremen

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BILD 04.05.2010

The blue cars conquerBremen

and Shanghai

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ang a

Bremen Car-Sharing selected as showcase

for EXPO 2010

Urban Best Practice Area

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BILD 6.10.2010

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Report aboutBremens new

Car-Sharingstations inPeople Daily

8 Oct 2010h

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Bremen

Stuttgart

Welcome to Bremen

Free Hanseatic City of Bremen

547.000 inhabitants (city)

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emenAll tripsof all Bremen citizens

walking

cycling cycling

Car + motobike

PT

Source: SrV 2008

Welcome to Bremen

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Welcome to Bremen

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....too many cars- in all European cities...

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Impacts of Car-Sharing

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Lower car-mileage travelled(more use of PT, rail and bike)

Appropriate cars for purpose of journey(downsizing of cars)

Better cars available(new cars, high emission standard)

= direct CO2 reduction

Impacts of Car-Sharing

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Bremen Car-Sharing

Bremen: 547.000 inhabitants

Operator: cambio

May 2011:

> 6.700 users

fleet: ~ 170 cars

43 stations all over the city

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1,500 cars replaced

about 25 - 50 mio saved(parking infrastructure)

investment about 300,000(mobil.punkt + awareness)

Bremen Car-Sharing

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Target figure: 20.000 Car-Sharer in 2020

Framework for growth:

Space for CS stations Integration new developments

Integration with Public Transport

(Own) Fleet Management

Awareness + Information

Download: www.momo-cs.eu

Action-Plan Bremen

= expected to reduce parking needs by 6,000 cars

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Promotion campaign 2010

always the right vehicle...

buying a cow for a glass of milk ?

an egene a on

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r an egenera on

r an egenera on

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r an egenera on

r an egenera on

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r an egenera on

r an egenera on

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r an egenera on

r an egenera on

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r an egenera on

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Municipality (Councillor)

Car-Sharing operatorcambio

Parking Managament

Local mayors

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24/7 reservation and access

Decentralised access / stations

Reliability + convenience

Tariffs and cars for all cases (= urban,regional, long-distance)e.g. child-seats, family friendly vehicle

types

also short-time rental possible

Replacing cars? Yes, if.

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Flexible CS rather for inner-urban trips

Not attractive for regional trips (otherwise

expensivee.g. Car2Go 14,90 /h 149/d)

Variety of car-types (IKEA trip?...family?)

Flexible CS vs. Reliable CS

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Thank you for your attention

momo@umwelt.bremen.de

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Cambio user questionniare 2010

91 % have no car in their household

9.4 % still have a car

= full service quality of that Car-Sharingservice to replace the private car

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Bremen user survey 2010

43.6 %a car in their household

before Car-Sharing

31.3 %replaced the carby Car-Sharing

in Bremen

12.3 %

Car-Sharing plusa car in their household

N:685 (140)

Getting rid of existing cars:

new customers 2009/2010

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Cambio user survey 2010

31.3 %replaced the carby Car-Sharing

in Bremen

N:685 (140)

Getting rid of existing cars:

new customers 2009/2010

35 40 usersper Car-Sharing car

25 - >30 %

8 10 cars replacedby each CS-car

in Bremen

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Cambio user survey 2010

Without Car-Sharing I would buy a car

38.8 %a would buy a car

if there was no Car-Sharingin Bremen

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New mobilpunkt

http://www.360cities.net/profile/willy-kaemena/image/bremen-cambio-car-sharing-station-georg#18.75,0.86,77.0

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