harnessing live & real time storytelling by twitter

#GoLive

Meghan Doyle

@megodoyle

Twitter MENA

#Momentum

820M+global addressable

audience

2016 Daily Active User Growth

+3%+5%

+7%

+11%

Q1 Q3 Q4Q2

Source: Twitter Internal 2016

2016 Advertiser Momentum

Source: Twitter Internal 2016, Q4’16 Earnings Call

in Ad Engagements151%

Cost per Engagement40%

most used language on Twitter

3rdARABIC

SOURCE: Twitter Internal Data, 2016

since September 2016

72%Daily Usage among

Twitter users

SOURCE | Nielsen, GCC

85%Video

Penetration

#GoLive75%

of the viewing audience is under

35 years old

LIVE

#MyDubaiNewYear

Twitter Partnered with Emaar to broadcast the New Year’s Eve Fireworks through the Global Twitter Live-stream.

The stream was a first of a kind in MENA, and one of the first globally.

LIVE

46K mentions of #MyDubaiNewYear in 24 hours

Q4 #GoLive

10%

52%

38%

News & PoliticsSportsEntertainment

Live Video Categories

600 Hours of Live Video Consumed

400 Live Events

31M Unique Viewers Globally

Source | Twitter Internal, All unique viewership counts referenced herein are based on unique user ID and the MRC video view standard

SOURCE | Twitter Live Video Research, Neuro Insight, 2016

Twitter Live Video vs. Online Video

+33%emotional intensity

+63%positive perception +45%

engagement

Apple TV App of the Year

300 premium partners

Premium Content from Broadcaster /

Publisher / Content Creator

2

+ +

1

Pre-Roll with your

Brand message

Promote the pre-rol l and cl ip

to your target audience

Twitter Premium Pre-Rolls How it Works

3

Predictable outcome

Safe environmentQuality content

8MImpressions over 8 match days

1.34MMales 18-35 in KSA reached

Periscope 360This new immersive and interactive live video format provides 360 degrees of interactive context

Periscope ProducerBroadcast high quality streams from devices beyond a phone or tablet

Use external sources, including streaming software, hardware encoders, and professional cameras

vv

What will you do tomorrow to be better than you were today? #IAmTheCompetition

New Balance UK@NewBalanceUK

Tweet

11/8/16, 8:50 AM

196 RETWEETS 581 LIKES

Promoted

Tweet #HaveNoRegrets

Tweet #OwnMyWorkout

Tweet #BeUnstoppable

Tweet #UpTheMiles

Conversational VideoEnable users to engage with and share your content, maximizing earned reach vv

Tweet #HaveNoRegrets

Tweet #OwnMyWorkout

12:22

Coldplay @coldplay Phoenix, Tulsa, Dallas and Denver - you can request a song for the band to play when #AHFODtour reaches you! Info: http://coldplay.com/request-a-song…

395 1.7K

Giacomo Dorsei @giacomodorsei 1sTomorrow @NewBalanceUK, I will #OwnMyWorkout #IAmTheCompetition

Tweet #BeUnstoppable

Tweet #UpTheMiles

vv

Tomorrow @NewBalanceUK, I will #OwnMyWorkout #IAmTheCompetition https://t.co/HgdSFgpWU2

12:22

Tweet #HaveNoRegrets

Tweet #OwnMyWorkout

Tweet140

returnspace123

MNBVCXZ

LKJHGFDSA

POIUYTREWQ

I’mTheI

Giacomo Dorsei @giacomodorsei

The Year Ahead for Twitter

Live

1

The best place to see what’s happening in the world around you

Conversational

3

Immersive content to serve our users in delivering what’s happening

Premium

2

Access to the best content happening around the world from hundreds of top publishers

#ThankYou

@megodoyle