harry hugo -lac 2017 - "social media doesn’t acquire users”: why you’re wrong

YOU’RE WRONG

WHO DOES THIS GUY THINK HE IS?!

“I don’t know what you do. I still think it’s trendy to be on

Facebook”— My Mum, 2016

Not actually meor my mum

A person or page with a large, engaged social

following, that you will only know if you follow them. If you are aware of that person and do not follow them, they

are a celebrity.

HOW DO I BUILD A FOLLOWING?

CONTENT IS KING

COMMUNITIES ARE QUEEN

IT’S WHERE YOU PUT THE CONTENT THAT MATTERS

MONEY SPENT ON CONTENT CREATION

MONEY SPENT

ON DISTRIBUTION

MONEY SPENT ON CONTENT CREATION

MONEY SPENT ON DISTRIBUTION

THE ACQUISITION EQUATION

➕ ➕ 📣➡

Interest group + Timing +Call to Action

= Acquisition

WHY INFLUENCERS CONVERT BETTER THAN ANY OTHER CHANNEL

CONTENT COMMUNITY

TRUST

DON’T CONFUSE FOLLOWERS WITH

ENGAGEMENT

INSTAGRAM, SNAPCHAT AND FACEBOOK LIVE

ARE UNTAPPED

=20,000 200,000

SOME FREE IDEAS…

USE INSTAGRAM LIVE AS A FLASH SALE FOR ODDS ENHANCEMENTS

RUN A 15 MINUTE FACEBOOK LIVE

STREAM BEFORE THE FOOTBALL

TALKING ABOUT THE MOVEMENT IN THE MARKETS AND TIPS

HAVE A SNAPCHAT-ONLY

MARKET/PROMOTION

“I’m listening and you’re really interesting Harry, but none of this can be tracked like good old

fashioned marketing!”

$71.29

BILLION

CONVERSATIONS BEFORE CONVERSIONS

I HAVE SOME FINAL ADVICE…

Think like YOU. NOT LIKE A MARKETER!

THAN

KS!

@HarryHugoGoat

harry@goatagency.com

HARRY HUGO