hatchconf social discussion

Keith PrivettePrinciple ConsultantStratactical Consulting

@keithprivette

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Social and Start-Ups #WTF?

Feel like this when getting in Social?

Like this 6 months later?

Why? Oh And Why Bother?

Noise Management

The world has shifted and not going back

Community Defines the Boundaries

Left Behind

Short Changing Your Community

Build vs Tweet

You Need PPT & Not Fucking Powerpoint…

People

Process

Technology

People

Roles

Skill Sets

Personalities

Strategy

Planning

Tactics

Rinse and Repeat (with tweaks)

Process

Write it Down!

Places to Engage and Track

Learning on the #hashtag

Putting them on the List

LinkedIn Groups

Private Facebook Groups with Parents

Bloggitty

Circle People and Hangout

Track Your Information

MetricsObjectivesCalls to ActionInformationCustomer ServiceReduce Costs (paper)!!!Tool Architecture Succeeding or Failing?Training and UsageOperational Cost Reductions?

The What’s of the Why

Monitoring

Frequency

Crisis CommunicationManagement

Technology

o Snag Ito Salesforce.como Twittero Google+o Youtubeo Facebooko Patho Tweetdecko Hootsuiteo Posterouso Tumblro Google Searcho Comments on Online

Newspaperso Jive Softwareo SocialTexto Yammero Flickr

Tools of the Trade

o Smartphoneso iPadso Tabletso Laptopso Wifio BYODo eReaderso Evernoteo Twubs (hashtag

management/chats)o Google Appso Eventbriteo Email (yes email is still alive)o Textingo Google Alertso Google Analytics

Throw It At Me!

Keith PrivettePrinciple ConsultantStratactical Consulting

@keithprivette

/in/keithprivette

gplus.to/keithprivette

KeithPrivette.com