have you included social video marketing in your arsenal?

Have you included social video marketing in your marketing arsenal?

Yes? No? Maybe?

Yes. Accepting the challenge of adding video to your content marketing mix may seem an enormous to say the least.

So why would you want to take on such a mammoth task?

Let’s delve Deep..

Video generates 3x as many monthly visitors to a website as other content

Visitors spend 88% more time on a website that includes video

Organic traffic from search engines increases by 157% with video

Consumers are 46% more likely to seek information about a product or service after seeing in an online video

Consumers are 85% more likely to buy after watching a product video

Consumers have 57% more confidence in their online purchase with video

Whether you overall goal is to

Increasing conversions Improving brand

confidence To show you care

Online video presents a huge opportunity for you to add tremendous value to your brand.

Before you embark on the journey – here are 5 steps to mull over

Listen and understand your audience

Align with your brand goals

Create the content and make it resonate

Share. Share. Share again!

Measure. Analyze. Understand.

Here are three ways social video marketing can be good for your business -

Emotional connections drive brand loyalty

By creating videos that truly harness the power of emotional responses, you’re much more likely to drive brand loyalty and purchases over other brands.

Emotional connections create trust

It also helps to establish trust. Part of that trust, like in the earlier examples, is not to push your brand but to share the emotional context of your message.

Emotional connections propel conversation

You can establish a strong emotional connection with your audience and spark conversations is to tie your business to messages related to public good or social issues.

Eight psychological responses that your video should aim for

HappinessExhilarationAmazementInspirationHilarityContemptWarmthKnowledge

Focus on 3 CORE areas for social video marketing

AEP

AudienceExpressionParticipation

Audience: Are you reaching the right audience?

Expression: Is your target audience engaging with your content?

Participation: Is your audience endorsing and sharing your content?

AEP – Let’s decode

Where do social videos fit in your marketing plan?

Building brand awareness or telling your brand’s story

Employer branding is another common use of social video

Try using social videos for lead generation

Use social video as a customer engagement and support strategy

Ready to put your video marketing plan into action? 

Find out how we can help

digitalmarketinglab.co.in