media guide 2020 - endeavor buildings & construction · video is a must have in your content...
TRANSCRIPT
MEDIA GUIDE 2020 AUDIENCE | DIGITAL ADS | NEWSLETTERS | SOLUTIONS | CONTENT CALENDAR | SPECS | SALES
Audience InsightsAmerican School & University ensures that education professionals responsible for the planning, design, construction, retrofit, operations, maintenance and management of education facilities are up to date on the latest trends, technologies and strategies that are driving the education facilities and business market.
Public School District (K-12)
Four-Year College/University (Public or Private)
Architectural, Engineering or Consulting Services
Private School (K-12)
Two-Year College (Public or Private)
Independent or Government Vocational School
Post-Secondary School
Others Allied to the Field
DIGITAL
BO
TH
23.86%
37.11
%
39.03%
148,459Average Monthly Reach
ENROLLMENT
TOP INSTITUTIONS SERVED
SCHOOLS/UNIVERSITIES THAT ENGAGE
The Audience Engagement Report provides an integrated view of the American School & University community. The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda
REACH DECISION MAKERS
77.44% of audience are managers and above
Under 1,000
1,000-2,499
2,500-4,999
5,000-9,999
10,000 and over 31.97%
26.35%
16.85%
13.59%
11.24%
PRINT/DIGITAL AUDIENCE OVERLAP
*Inculdes SchoolDesigns.com
53.99%
16.89%
13.94%
5.28%
4.66%
1.78%
1.18%
2.29%
ASUmag.com Digital Engagement & Insights
n Visit buildings.endeavorb2b.com/brands/american-school-and-university to see the complete H2 Audience Engagement Report
ENEWSLETTERS
48,452 eNewsletter Reach
29.10% Avg Total Open Rate
4.60% Avg Total CTRs 13% over past 6 months
67% Desktop Visitors Average Monthly
33%Mobile Visitors Average Monthly
DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS
31,357Average Monthly Visits
26,315Average Unique Monthly Visitors
52,169Average Monthly Page Views
1,352Combined Social Following
83New Monthly Site Registrations in the Second Half
*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019
Print Insights
QUALIFIED CIRCULATION BY ISSUE in the last 6 months
n Visit buildings.endeavorb2b.com/brands/american-school-and-university to see the complete H2 Audience Engagement Report
2019 issues Print Digital Both Total Qualified
July 50,456 6,741 3 57,200
August 50,480 6,657 3 57,140
September 50,517 6,580 3 57,100
October 50,579 6,533 3 57,115
November/December 50,598 6,489 4 57,091
Total Qualified Circulation
50,526 6,600 3 57,129
Total Qualified Non-Paid
Total Qualified Non-Paid
Digital
Total Qualified Non-Paid
Both
Total Qualified Non-Paid
Total Paid
Total Subscribers
Average for 6-month period
50,526 6,600 3 57,129 78 57,207
Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
6,468
3,913
7,389
10,455
11,987
16,649
186
STEPHEN ASHKINExecutive Director, Green Cleaning Network
AMERICAN INSTITUTE OF ARCHITECTS COMMITTEE ON ARCHITECTURE FOR EDUCATION
PAUL ERICKSON, AIA/NCARB/REFP President, ATS&R Planners/Architects/Engineers,
THE ASSOCIATION OF SCHOOL BUSINESS OFFICIALS INTERNATIONAL (ASBO)
Meet the Influencers
Content Director/Associate PublisherJOE [email protected]
Content ManagerSTEVEN [email protected]
Content ProducerMIKE [email protected]
Sr. Content DirectorMIKE [email protected]
Meet the influencers igniting conversations and engaging the AS&U audience.
Ideation & DevelopmentCollaborate with AS&U’s topic experts to develop topics that will engage, validate market perceptions and produce custom content based on your objectives.
Technical & Content ExpertiseAS&U’s content team delivers a mix of unparalleled technical and content development expertise to ensure that content is accurate, engaging and focused on the topics that school and university administrators, and education architects need to know to stay current.
Data & InsightsDeep industry knowledge overlayed with data and insights from numerous analytic tools provides AS&U the ability to leverage metrics for content decision making and deliver the right content, in the right channel, to the right audience, at the right time.
DAVID M. HILLExecutive Director of Facilities/Operations, Blue Valley School District No. 229, Overland Park, Kansas
BRUCE MATHERExecutive Director of Facilities Management, Elmhurst College, Ill.
MARTIN MONTAÑOCapital Projects AdministratorRio Rancho, N.M.
JAMES E. RYDEEN, FAIAArmostrong Torseth Skold and Rydeen, Inc.
Contributors
Advisory Board
Focused Content Drives Reader Engagement
The Industry Leader in Education Facilities and Business Coverage • Design • Construction/Renovation • Facilities Management • Maintenance & Operations • Energy Management • Green/Sustainability • Security/Life Safety • Technology • Smart Buildings
Showcasing the Best in Education Architecture, Design and Facilities • Architectural Portfolio Awards. The nationally acclaimed tribute to the most outstanding education architecture, design and construction. • Educational Interiors Showcase Awards. The premier national design competition honoring award-winning school and university interior environments. • Facilities Upgrade & Retrofit. Strategies to improve education facilities, save money and create better learning environments. • The AS&U 100. The top school districts and colleges, and the facilities they provide to inspire and challenge students. • Green Cleaning Award for Schools & Universities. Profiling the most innovative and outstanding education programs nationwide. • SchoolDesigns.com. The largest online database of award- winning and other outstanding school and university projects. • Green Schools Digest
Shaping Education Facilities and Business Decisions • Choosing the right furniture for your school or university • Flooring specification strategies • Green schools and universities • Energy strategies to improve comfort and cut costs • Classroom management tools. • Lighting and indoor environmental quality • Incorporating windows and daylighting into facilities
Education Bond Alert—Capital Expenditure Funding at Schools and Colleges, and What They are Spending New Money On • Monthly report on new education bond issues proposed and passed • Broken out by institution • Amount of issue and what the money will be spent on • Address information for successful capital campaigns • Contact information of the key staff responsible for specifications, buying and project management
Our industry expertise and digital tactics attract and engage education professionals on multiple fronts.
Marketing Solutions GuideAS&U media solutions are built to leverage our high performing content to drive conversion for marketers through
intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.
IN
TELLIGENCE ENGAGEMENT
ADVOCACY CONSIDERATIO
N
YOUR CAMPAIGN
ContentStrategy
ContentDevelopment
LeadGeneration
Performance Results
NurturingCampaigns
ResearchPrograms
Unite insight and data to Develop content, messaging, and engagement strategies
that drive greater awareness, engagement, and actions.
Deepen engagement with leads to keep your
solutions top of mind and shorten the sales cycle.
Streamline creative, messaging, and content strategy to drive
engagement and establish market leadership credibility.
Build a pipeline that drives leads and builds
product awareness.
RESEARCH CONTENT
NURTURE TOP OF FUNNEL
Our “always on” strategy utilizes a continuous intelligence and feedback structure to inform and optimize your program’s content, targeting,
engagement, and conversion tactics to effectively reach your target audience.
n Visit buildings.endeavorb2b.com/american-school-and-university/#asu-sol for our full portfolio of Marketing Solutions
Research
Industry InsightsDevelop thought leadership and guide your content marketing strategy with this market-facing research report that will help your target audience understand the forces at play and gain intelligent insights for smart decision-making. Benefit from research coupled with subject matter analysis to develop a robust report that can be used for lead generation.
Brand PerceptionBetter understand how school and university administrators, and education architects perceive your brand, products or solutions. Also useful to gauge purchase intent and deliver insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
Social IntelligenceBenefit from the latest social listening technologies and research analysis to deliver competitive benchmarking and valuable insights that will allow you to create a highly effective social marketing strategy.
Custom ResearchCollaborate with our research experts to develop a custom research program to inform your business strategy, gather market feedback on product concepts, or gain deeper understanding of your prospects. Partnering with AS&U, you have access to all the critical ingredients — deep research expertise, trusted brands, rich audience databases, and design services to help bring data to life.
The AS&U Advantage
Research development and data analysis expertise to ensure meaningful insights.
Subject matter experts to guide development of thought leadership topics.
D a t a b a s e o f s c h o o l a n d u n i v e r s i t y administrators, and education architects in key industries and promotions to deliver statistically valid results.
Contact your sales representative to learn more about the AS&U Advantage.
n Visit buildings.endeavorb2b.com/research for our full portfolio of Research options.
Content ChannelsIntegrate your sponsored content into AS&U editorial channels and generate awareness while educating prospects on your products and solutions. Hosted on the AS&U website, this competitor free environment features your content alongside related AS&U content in a topic based channel that is promoted to an engaged audience of school and university administrators, and education architects.
Content Engagement CenterAggregate your premium content and lead generation assets into a digital hub designed to accelerate the decision making process. This highly immersive format creates the opportunity for prospects to self-educate, content binge and nurture themselves, resulting in increased conversion rates and more sales ready leads.
eBooksHelp solve problems, deliver know-how or uncover opportunities for your prospects through a visual eBook format that has a more conversational tone than traditional white papers and is designed to bring together related content pieces for a wider view on a topic. eBooks are effective engagement tools for lead generation and can be developed with your content or by sponsoring AS&U brand content.
StoryscapesE n g a g e s c h o o l a n d u n i v e r s i t y administrators, and education architects and deliver measurable ROI through this high-performing content marketing program that incorporates powerful imagery and interactive elements to showcase your premium content while converting prospects to leads.
Content Marketing SolutionsThe AS&U Advantage
Subject matter experts to craft thought leadership content that drives sales.
A marketing expert assigned to your program, giving you a turnkey experience. Promotional campaigns that are built to drive engagement with your target audience.
Contact your sales representative to learn more about the AS&U Advantage.
n Visit buildings.endeavorb2b.com/content-marketing for our full portfolio of Content Marketing Solutions.
Content Creation Services
n Visit buildings.endeavorb2b.com/content-marketing for our full portfolio of Content Creation Services
The AS&U Advantage
Accurate content that resonates with and engages school and university administrators, and education architects.
Collaborative process with content, marketing and digital experts.
Programs built to achieve your goals and drive conversion.
Contact your sales representative to learn more about the AS&U Advantage.
ArticlesCollaborate with AS&U industry experts to create content that fills gaps in your content marketing plan, addresses specific challenges or speaks on point to your target personas. Leverage this high-quality content for Content Channels, Content Engagement Centers and Native Programs as well as your own marketing channels.
FAQsAnswer common questions about a particular topic, issue or trend with this easy-to-digest two-page format that can be hosted on AS&U for lead generation or converted into a two-page spread and leveraged as content marketing in the print magazine.
Explainer VideosVideo is a must have in your content marketing arsenal but producing engaging video content can be challenging. AS&U’s Explainer Videos break down complex topics into simple and easy-to-digest video segments and are effective for top-of-funnel prospects and social engagement.
InfographicsInfographics are one of the most popular forms of content on the web today, driving more traffic than most traditional content due to their highly visual and easy-to-digest format that helps users translate data into insights. Infographics draw a wider viewing audience and encourage social sharing of your content.
Quizzes/SurveysS n a p S o l u t i o n s a re q u i c k-hitting, interactive quizzes or surveys that engage users and collect valuable data and top-of -funnel leads. Use this effective solution to capture opinions or test school and university administrators, and education architects knowledge on a topic area.
Lead Generation and Lead ServicesThe AS&U Advantage
Subject matter experts and engagement marketing specialists solely focused on program success.
Demographic data and behavioral insights leveraged to target key personas.
Promotional campaigns that are built to drive engagement with your target audience.
Contact your sales representative to learn more about the AS&U Advantage.
eBooksHelp solve problems, deliver k n o w - h o w o r u n c o v e r opportunities for your prospects through a visual eBook format that has a more conversational tone than traditional white papers and is designed to bring together related content pieces for a wider view on a topic. eBooks can be developed with your content or by sponsoring AS&U brand content.
Full Contact Information, 2 Custom Questions, Program Duration 3 Months
FAQsEngage users and generate qualified leads by answering common questions about a particular topic, issue or trend with this easy-to-digest two page format that is hosted on AS&U.
Top of Funnel Leads, Partial Contact Information, Program Duration 3 Months
Quizzes/SurveysS na pS o lu t i o n s a r e q ui c k-hitting, interactive quizzes or surveys that engage users and collect valuable data and top of funnel leads. Use this effective solution to capture opinions or test school and university administrators, and education architects knowledge on a topic area.
Top of Funnel Leads, Partial Contact Information, Program Duration 1 Month
WebinarsAS&U webinars are useful for engaging school and university administrators, and education architects that are actively looking for education on a key topic, or solution to their challenge.
Full Contact Information, 2 Custom Questions, Engagement Metrics, Program Duration 12 Months
WhitepapersI n t r o d u c e e m e r g i n g t e c h n o l o g i e s , e x p a n d o n research results or explain a complex topic with a white paper hosted on AS&U. This content t ype is useful for driving prospect s through t h e c o n s i d e r a t i o n p h a s e and accelerating purchase decisions.
Full Contact Information, 2 Custom Questions, Program Duration 3 Months
n Visit buildings.endeavorb2b.com/lead-generation for our full portfolio of Lead Generation and Lead Services.
Lead Generation and Lead Services
StoryscapesEngage school and university administrators, and education architec t s and deliver m e a s u r a b l e R O I t h r o u g h t h i s h i g h -performing content marketing program that incorporates powerful imagery and interactive elements to showcase your premium content while converting prospects to leads.
Full Contact Information, 2 Custom Questions, Engagement Metrics, Program Duration Varies
Content Engagement CenterAggregate your premium content and lead generation assets into a digital hub designed to accelerate the decision making process. This highly immersive format creates the opportunity for prospects to self-educate, content binge and nurture themselves, resulting in increased conversion rates and more sales ready leads.
Full Contact Information, 2 Custom Questions, Deep Engagement Metrics, Program Duration Varies
Content Lead TouchSyndicate your best content.Leverage a multi-touch email campaign to nurture high-quality leads. AS&U will map three pieces of your content to the needs of your prospects at key buying stages. A series of three emails are sent to 5,000 targeted contacts to generate and nurture their interest. You receive lead data for each user who views your content as well as overall campaign engagement metrics.
Full Contac t Information [ V iews Only] Engagement Metrics, Lead Scoring, Program Duration 3 Weeks
Webinar Lead TouchNurture Webinar Leads.Gain greater return on your Webinar investment by engaging leads immediately after your event to maintain a conversation and move them toward a follow-up action. The program includes the development of an executive summary along with a series of three emails to registrants to encourage sharing, drive on-demand views, and expose users to related content.
Full Contact Information, Engagement Metrics, Lead Scoring, Program Duration 2 Weeks
n Visit buildings.endeavorb2b.com/lead-generation for our full portfolio of Lead Generation and Lead Services.
ASUmag.com Digital AdvertisingAS&U offers you the opportunity to engage school and university administrators, and education architects in multiple channels for deeper connections and better return on your marketing investment.
Display BannersNet Rates. Banners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.
Ad Type Ad SizeFloor Ad 970×40, 970×90 or 1200×90
Expanded: Up to 970×410 or 1200×410
Jumbotron 300×600 – Expanded: 970×700
In-Article Expandable 728×90 – Expanded: 970×700
Filmstrip 300×600 – Total expanded: 300×3000
Sidekick 300×250/300×600 – Expanded: 850×700
Pushdown 970×90 – Expanded: 970×415
Contact your sales representative for pricing. Interested in adding a digital package to your media plan? Contact your sales representative today!
Ad Type Ad Size CPMTop Leaderboard 728x90 & 320x50* $96
Left Boombox 300x250 $80
Right Boombox 300x250 $80
Interscroller Leaderboard 728x90 & 320x50* $96
Half Page Standard 300x600 $92
Site Skin/Wallpaper Contact Online Ad Operations for specs $4,550/2 weeks
Introstitials/Welcome 640×480 & 300x416* $3,300/week*Please provide all sizes listed.
Rich Media OpportunitiesRich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios.
Category SponsorshipsFinding all of the information on the hottest education facilities and business topics has never been easier. You can be the sole owner of all the advertising real estate in a content category, positioning your brand alongside specific, relevant content.
Category topics currently include:
• Business & Finance• Maintenance & Operations• Design• Research/Reports• Construction
• Security• Energy/Lighting/HVAC • Technology• Green/Sustainability• Furniture/Furnishings
SchoolDesigns.com SponsorshipsSchoolDesigns.com is the most robust, searchable gallery of school and university projects. With more than 5,000 projects and exceptional search functionality, it’s the largest online collection of education construction projects.
Sponsorship Packages
• 300x250: 10k impressions • 728x90: 10k impressions • 640×480 (desktop) & 300x416 (mobile): 10k impressions
Net rates based on impressions. Banners appear on the home page & article pages. Standard display banners appear on desktop, tablet and mobile.
Ad Type Ad Size RateTop Leaderboard 728x90 $85 cpm
Boombox 300x250 $80 cpm
Display Advertising
Exclusive Launch Sponsorship ....... $2,500/month* ($3,700 value - save 33%)
• Logo (600px width or larger)• Company description (450 characters)• Address & Contact Info (email address and/or phone number)• Website URL• 5 products/catalog listings (Each includes a product or catalog photo (2400px width or larger), descriptive copy (250 characters) and multiple URLs• 3 Case Studies or white papers (Article headline and description and a link to a PDF or the website)
*Pricing is only available in October and November 2019 and then the prices go up.
Expanded Supplier Showroom........... $2,500/year* ($3,700 value - save 33%)
• One 60-minute webinar• Lead Touch package
LeadGen Sponsorship ...............................$12,000* ($17,000 value - save 33%)
n Visit buildings.endeavorb2b.com/schooldesigns for our full portfolio of SchoolDesigns opportunities.
Superintendents, business officials, presidents, board members, facility managers, architects and planners turn to SchoolDesigns.com when planning construction projects. The newly redesigned Supplier Directory on the site is a critical resource for school building teams that are constructing, modernizing, repairing or researching education facilities.
Reach active prospects by upgrading your listing to an Expanded Supplier Showroom, and get in front of them when they are actively searching for products, suppliers and projects.
Your information will be cross referenced with all the school projects your product is specified in!
Get in front of your customers and prospects at the most critical point in the planning and buying process.
Online Specs
Newsletter Specifications:Formats Currently Accepted: • JPG, PNG
Non-accepted Formats: • Rich Media. We accept gifs but a black line frame will be automatically added to the image (Note: Outlook 2007 will not render animated GIF. If sending an animated GIF, please make sure the first frame can stand alone)
Dimensions/File Sizes: • 670x90, 300x250 or 180x150• Maximum file size 200kb• 50 words of text, + URL
3rd-Party Ads: • Tracking URLs for Newsletters: Tracker must be embedded in URL.
Materials due: • Five business days prior to publication.
Send Newsletter Banner Ads To: • [email protected]
Check out our advertiser site for more information: • buildings.endeavorb2b.com/brands/american-school-and-university
Campaign Analyst | Materials Contact:Seth [email protected]
Website Specifications:Banner sizes: • 728x90, 300x250, 300x600 or 640x480• All 200 kb max file size
Acceptable file types: • JPG, GIF, animated GIF, and third party tags• For interactive rich media such as expandable ads or in-banner videos, we follow IAB standard guidelines. • Looping 3 times
Materials due: • Five business days prior to deployment for ROS web ads• Ten business days prior to deployment for site skins/welcome ads/other interactive rich media items
Send Website Banner Ads To: • [email protected]
Check out our advertiser site for more information: • buildings.endeavorb2b.com/brands/american-school-and-university
Campaign Analyst | Materials Contact:Seth [email protected]
Targeted AdvertisingThe AS&U Advantage
Experienced team of direct marketers and data analysts.
Rich database of over 5 million business professionals in high growth markets.
Partner networks that can extend your brand reach and target key persona audiences.
Contact your sales representative to learn more about the AS&U Advantage.
Custom eBlastEmail marketing is one of the most effective methods for targeting and reaching prospects with messaging focused on products and solutions. Deliver your message directly to the inboxes of relevant, targeted school and university administrators, and education architects or leverage the power and scale of Endeavor Business Meda’s 5 million audience database to expand your reach. Based on your objectives and goals our team will set up and deploy targeted email campaigns that engage prospects you want to reach. Email delivery is co-branded and GDPR compliant, full reporting metrics provided post deploy.
Audience ExtensionNot retargeting, it’s Audience Extension. Partner with our team of dedicated engagement marketers and data analysts to custom build display, native and social campaigns that will target the business decision makers in our database who match your target criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times, only to those that fit your targeted profile.
Account Based MarketingLeverage our database of 5 million business professionals in high growth markets to reach deep into key accounts that you provide or collaborate with us on creating look alikes based on behavioral data or demographic data points. Leverage display, native, email and social campaigns to drive awareness, convert prospects to leads and provide key account support to your sales team.
n Visit buildings.endeavorb2b.com/advertising for our full portfolio of Targeted Advertising options.
Facilities FocusDelivering critical know-how on solutions, products and best practices for managing facilities and buildings efficiently. Topics covered include energy management, security, mechanical systems, lighting, IAQ and design considerations Weekly
300x250 Subscribers .............................................. 9,260Open Rate .............................................33.20%
Ad Type Ad Size Net per issuePosition 1 300x250 $1,200
Position 2 & 3 300x250 $1,050
Newsletters Writers, editors, designers and marketing strategists create highly original, in-demand content designed to resonate with partners’ target audiences and inspire action.
Interested in adding a digital package to your media plan? Contact your sales representative today!
The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019
First MondayDelivered on the first Monday of every month, First Monday provides the latestinformation on new products, equipment and services. Ad includes 40 wordsof copy, brief headline, product photo, URL link to your website. Monthly
Product photo + 40 words
of text + URL Subscribers .............................................. 8,934Open Rate .............................................26.50%
Net per issueValue-add to current month AS&U print advertisers $0
Non-advertisers $1,900
Schoolhouse BeatSchoolhouse Beat delivers the latest education facilities and business news, updates on state and federal legislation, upcoming events, industry statistics and more. Twice-a-Week
300x250 (boombox)
670x90 (banner)
Subscribers ............................................ 21,912Open Rate .............................................28.30%
Ad Type Net per monthTop Position $4,500
Position 2 $4,150
Position 3 $3,500
GREEN School & UniversityGREEN School & University provides research and resources on how toincorporate green practices into the design, construction and operations ofeducation facilities Monthly
Subscribers .............................................. 8,345Open Rate .............................................28.40%
300x250 (boombox)
670x90 (banner)
Ad Type Net per issueTop Position $2,200
Position 2 $1,800
Position 3 $1,600
n Visit buildings.endeavorb2b.com/advertising/newsletters to view samples of our the Newsletters
2020 Print Content Calendar—January to June
JANUARY/FEBRUARY MARCH APRIL MAY/JUNE
COVER STORY
2020 VisionCutting-edge education facility
design solutions that other institutions will want to emulate.
Timeless DesignA look at older school and
university facilities that continue to accommodate students and the steps taken to keep them
viable as 21st-century learning environments.
Green MileageWhich green design and
construction elements have become cliché? Are there new, more effective approaches to sustainability in school and
university environments?
New PerspectivesHow are school and university
policies and facilities evolving to accommodate the needs of LGBTQ
students, faculty, and staff?
FEATURES• Flooring/Carpeting • Maintenance/Operations • Energy/HVAC
• Furniture/Furnishings • Sustainable Facilities • Security/Life Safety
• Washrooms/Locker Rooms • Doors/Entry Systems • Energy Management
• Furniture/Furnishings • Flooring/Carpeting • Maintenance Management• Coronavirus Update
INSIDE Green Schools & Universities Business Maintenance/Operations Audio/Video Systems
KNOWLEDGE CENTER Daylighting Roofing Windows/Daylighting Fire/Life-Safety Systems
CONSTRUCTION ZONE Recreation Centers/ Athletic Facilities Event/Auditorium Facilities Cafeterias/Food Service Facilities Libraries/Media Centers
COLUMNS / PROFILESGreen Cleaning Green Cleaning Green Cleaning Green Cleaning
Facility Planning Facility Planning Facility Planning Facility Planning
BONUS SHOW DISTRIBUTIONNational Facility Management &
Technology (NFM&T) Conference & Expo (Baltimore, MD)
ISSUE CLOSE 1/7/2020 2/12/2020 3/11/2020 5/13/2020
MATERIALS DUE 1/13/2020 2/18/2020 3/18/2020 5/20/2020
2020 Print Content Calendar—July to DecemberJULY AUGUST SEPTEMBER OCTOBER NOVEMBER / DECEMBER
COVER STORY
Facilities Upgrade and Retrofit
Strategies to Improve Education Facilities, Save Money and Create
Better Learning Environments, including: Door / Entry Systems;
Energy; Flooring / Carpeting; Recreation / Athletic Facilities; Roofing; Security / Life Safety;
Sustainability; Washrooms / Locker Rooms; Windows /
Daylighting; and Other Product / Service Categories.
Educational Interiors Showcase
The premier national design competition honoring award-winning school and university
interior environments.
The AS&U 100The top school districts and
colleges, and the facilities they provide to inspire and challenge
students.
Policy InitiativesWhat the potential impact of the 2020 Presidential Election may
mean to education funding, policy and facilities.
Architectural Portfolio The nationally acclaimed
tribute to the most outstanding education architecture, design
and construction.
FEATURES • Coronavirus Update
Facility PlanningInnovative concepts for planning and designing a range of school
and university environments.
• HVAC / IAQ • Furniture / Furnishings • Flooring / Carpeting• Coronavirus Update
• Interior Environments • Doors / Windows • Green / Sustainable Schools• Coronavirus Update
Construction GuideStrategies and concepts to ensure successful education construction
projects.
INSIDE Washrooms / Locker Rooms Technology
KNOWLEDGE CENTER Site Planning and Outdoor Furnishings Business
CONSTRUCTION ZONE Upgrade / Retrofit Residence Hall Facilities
COLUMNS / PROFILESGreen Cleaning Green Cleaning Green Cleaning Green Cleaning
Facility Planning Facility Planning Facility Planning Facility Planning
BONUS SHOW DISTRIBUTION All 2020-2021 Shows
Greenbuild 2020 (San Diego)
All 2020-2021 ShowsInternational Sanitary Supply Association (ISSA) Show
(Chicago)
ISSUE CLOSE 6/10/2020 7/20/2020 8/12/2020 9/9/2020 10/21/2020
MATERIALS DUE 6/17/2020 7/24/2020 8/19/2020 9/16/2020 10/26/2020
Print Advertising Rates | Specs
Print Production Manager: Brenda WileyAmerican School & University PH: 913.967.1805 | [email protected]
Marketplace Production Manager: 3.125” wide by 4.625”, 4C ad. Either provide ad to specs or send your artwork and copy and we will create the ad for you.
Terry Gann • [email protected]
Cancellations: Cancellations must be submitted in writing and will not be accepted after the published ad material deadline. Cover positions cannot be canceled. Verbal cancellations will not be accepted.
Multi-Page and Inserts: Contact Account Manager for Rates and Specifications
Net Rates Apply: Net rates based on number of insertions within a 12 month period.
Printing Method: Web Offset
Publication Trim Size: 7.5 x 10.5 inches
Binding Method: Saddle-stitched except for August and November, Perfect Bound
Send Print Advertising Submission to: [email protected]
COLLEGE/UNIVERSITY SEGMENT 1x 3x 6x 9x 18x
Full Page $5,005 $4,821 $4,572 $4,296 $4,077
2/3 Page $3,986 $3,843 $3,644 $3,425 $3,272
1/2 Page $3,303 $3,196 $3,018 $2,849 $2,732
1/3 Page $2,452 $2,391 $2,269 $2,177 $2,095
1/4 Page $2,136 $2,086 $2,004 $1,912 $1,860
FULL RUN 1x 3x 6x 9x 18xFull Page $9,623 $9,189 $8,841 $8,580 $8,059
2/3 Page $7,363 $7,042 $6,784 $6,592 $6,206
1/2 Page $6,723 $6,434 $6,203 $6,029 $5,681
1/3 Page $4,456 $4,281 $4,140 $4,034 $3,823
1/4 Page $3,051 $2,945 $2,860 $2,796 $2,670
DIMENSIONS Non Bleed Bleed*
Spread 14.5" x 10" 15" x 10.5"
Full Page 7" x 10" 7.5" x 10.5"
2/3 Page 4.5" x 9.75"
1/2 Island 4.5" x 7.25"
1/2 Page H 7" x 4.625"
1/2 Page V 3.375" x 9.75"
1/3 Square 4.5" x 4.625"
1/3 Page V 2.3125" x 9.75"
1/4 Page V 3.375" x 4.625"
1/6 Page V 2.3125" x 4.625"
Marketplace 1/4 Vertical$1,250
* Ads with bleed – extend bleed 0.125" beyond the trim.
* All live matter not intended to bleed should be kept 0.25" from trim. Spread ads should allow a total of 0.1875" safety in gutter.
Value Add for Print Advertisers
n Visit buildings.endeavorb2b.com/brands/american-school-and-university for our full portfolio of Value Add for Print Advertisers.
The AS&U Advantage
School and university administrators, and education architects responsible for designing, constructing and maintaining education facilities rely on AS&U to deliver expertise and insights into the latest products, solutions and technologies to stay current and perform their job more effectively and efficiently.
First Monday Product E-NewsletterFREE to advertisers running ½-Page ad or larger in the corresponding month.
Delivered on the first Monday of ever y month, First Monday provides the latest information on new products, equipment and services.
Send traffic of those interested in your product directly to your website! All you need to do is provide us with an image of your product, a brief headline, 40 words of copy about your product and a link to your website. We do the rest! Contact or send material to: Steven Averett ([email protected]).
Material is due one week prior to the first Monday of the month.
Free to Print AdvertisersNon-Advertisers: $1,900
Marketplace AdsFREE to advertisers running ½-Page ad or larger in the corresponding month.
Boost the number of impressions you receive from your paid advertising with a bonus 3.125” wide by 4.625”, ad in the Marketplace section that same month! Provide your own ad material, or send us your artwork and copyand we will develop the ad for you.
Contact or send material to: Brenda Wiley ([email protected]). Material is due on the 12th of the month prior to issue date
$1,300 value
Education Bond AlertFREE to advertisers running ½-Page ad or larger in the corresponding month.
See your future prospects before they even break ground on new education facilities! AS&U’s exclusive monthly report on construction bond issues proposed and passed, and the key institutional contacts who will oversee the projects, is developed by the AS&U editorial staff and will be e-mailed to you. Please specify the contact name and e-mail address of the person to receive this report.
GREEN Product Solutions E-NewsletterFREE to advertisers running ½-Page ad or larger in the March and/or October issue(s).
Delivered in March and Oc tober, the newsletter provides the latest information on new products, equipment and services in the green marketplace. Provide us with an image of your product, a brief headline, 40 words of copy about your product and a link to your website. We do the rest! Contact or send material to Steven Averett ([email protected]). Material is due by the 1st of the corresponding month
$2,200 Value
Design Competitions
n Visit buildings.endeavorb2b.com/brands/american-school-and-university for our full portfolio of Marketing Opportunities.
The AS&U Advantage
Reach education facilities decision makers and influencers through the most recognized design competitions in the industry.
Our award programs feature interior and architectural design excellence and are referenced by thousands of decision makers who are planning future facilities.
Educational Interiors ShowcaseT h e E d u c a t i o n I n t e r i o r s S h o w c a s e competition provides national recognition to design firms, architects and projects that have raised the bar for interior design excellence in education. Published in August, this eagerly anticipated issue is distributed to AS&U subscribers who are decision makers and influencers working in the educational facilities market. Kept as a reference, used a resource and distributed at industry trade shows, this issue and its companion site, SchoolDesigns.com offers extended exposure for your products and solutions that no other interiors competition can match.
Architectural PortfolioBe a part of the most recognized awards progr am h onor ing e duc at ion de sign excellence, the Architectural Por tfolio from AS&U. Published in November in cooperation with the American Institute of Architects, this prestigious competition celebr ate s archite c t s and e ducation institutions for their achievements in outstanding school design. For 37 years, this issue has been recognized as the preeminent reference for decision makers in education while delivering premium exposure for your products and solutions i n p r i n t a n d o n t h e co m p a n i o n s i te SchoolDesigns.com.
Congratulatory LetterJump into the winner’s circle in our most popular issues: the August Educational Interiors Showcase issue and the November Architectural Portfolio issue. Congratulate the winners and thank them for specifying yo ur p r o d u c t s/s e r v i ce s w i t h A S & U ’s Congratulatory letter. Your letter can be placed beside the project of your choice. Plus, your letter will keep working for you long after the issue comes and goes, as professionals hold onto these issues as year-round sourcebooks for ideas.
SchoolDesigns.comSchoolDesigns.com is the most robust, searchable gallery of school and university projects. With more than 4,500 projects and exceptional search functionality, its the largest online collection of education construction projects.
Contacts
DIRECTOR OF SALES, BUILDINGS & CONSTRUCTION GROUP Joe Agron 215-752-2787 | [email protected]
VICE PRESIDENT, BUILDINGS & CONSTRUCTION GROUP Mike Hellmann 978-289-0098 | [email protected] PRINT PRODUCTIONBrenda Wiley [email protected] ONLINE AD OPERATIONSSeth [email protected]
Sales Contacts