hawthorne and his market & chetan bhagt and his market
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M .K. BHAVNAGAR UNIVERSITYDepartment Of English
Cultural studies p- 8
Popular CultureHawthorne and his Market
&Chetan Bhagat and his Market
Presented By : Bhumi v joshi.
Roll No : 2Enrollment No : 14101020
A cultural studies concerns not only the work that is produced but also the means of production.
How to support the author , of finding a publisher and even of marketing the particular work?
Nathaniel Hawthorne
Chetan Bhagat
Hawthorne and his market
In what frame of mind did the young Hawthorne
handle the challenges of getting a work of fiction
published ?
Two worlds :
Two worlds
Exploration of his own personal fears during the middle third of the 19th century.
World of American publishing at the time Translate his fear of failure and his own unconscious demons into a classic story of good and evil.
Difficulty of publication Market :
- No international copyrights
- American publishers had private works by British writers and sell them cheaply.
- Hawthorne's seriousness and complex prose style made him more difficult to read than the average popular author.
- Forbidden topics that drew him.
He deals with….. Embraced art itself as a feminine quality
Writing about puritan hypocrisies also demonstrate to all women
Dark reform may be described as “immoral didacticism”
Prostitution
Exposing not only satanic evil but also .. Religion , sexuality and politics
Hits upon a sensational combination
Able to spin a tale of evil of “ the power of blackness” and demonstrate his fitness for both classic literature and his contemporary market place.
Demonstrates clearly not only the difference between popular trend and great literature but also their common roots in popular culture.
Chetan Bhagat and his market
Why he Is popular ?
Knows the process of Production – Marketing and consumption because he learnt from IIM and IIT
Knows how best to utilize the cultural milieu and economical conditions of the readers
Knows the demographic of India
“ Biographer Of India”- Shashi Tharoor
He deals with…..Stands for youth
Problems of youth from the way young would like to narrate
Length of books – just like Novella
“unput downable “
Simple narrative style of language
Understanding of target audience and their zeitgeist – getting admission in IIM and IIT, Call center- Job, entrepreneurship, marriage, education system as enterprise.
Deals with current issues .
Epilogue and prologue is quite important
Radhika finds new path of living with freedom
Military uncle understands and accepts his daughter in
law as working woman
• media
Campus novel , campus slangs, symbols
Use of Social media
Face book Twitter
BlogWebsites
Basic tone- Hindutva
3 Mistakes of my life
Representation of youth – Indian culture
Affordable price of novel - 90 to 150 Rs only.
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