meridian chetan prjct

7/29/2019 Meridian Chetan Prjct

1/23

ACKNOWLEDGEMENT

This acknowledgement is not merely a catalogue of names but an expression of deep sense of

gratitude to all those who help me in this project and for giving their assistance for completing theproject successfully.

A successful project is the result of the good teamwork , which contains not only the people who put

in their logic and the hard work but also those who guide them .words are the only thing on whichthis world is existence. I would like to thanks and express my feeling for all of them who had played

crucial role in the completion of my project work with their experience and knowledge.

First of all I thanks to Mr. S. D. Kadam (M.D.shree industries) and Mr.

Sudrashan Kharade (Area Manager ) who had given me opportunity To complete my project in

their organization and also for their guidance and knowledge shared by them during completion

of project.

Indeed words fail to express my profound sense of gratitude and heartfelt indebtedness to my beloved

parents.

I am also thankful to all of them who are directly or indirectly involved in driving this project to a

success.

Mr.chetan Sidram kanade


2/23

INTRODUCTION OF THE STUDY

The Researcher has completed his project in SHREE INDUSTRIES PVT. LTD.

LATUR under the title of A Market research for the Brand Awareness and competitiveanalysis of Packaged drinking water industry . The shree industries Pvt .Ltd.(Meridian aqua )

is the well recognized and leading Packaged drinking water company in India .

The researcher has carried out his study in the Brand awareness and competitive

analysis of present situation in the market . There are near about 04 competitor are presentin the market at the present time in the area of the LATUR district of Maharashtra .

The data collected from the 10 talukas of the Latur district, the data collected from the

distributors, retailers, and customer. It include the interacting with all for brand awareness, and

study the present practices by various companies for brand awareness and customer

satisfactions , creating the brand awareness through one by one interaction and also the

impact of the customer complaints on the brand image. The study of the variouscustomer complaints solving practices in the industry .

Top 3 competitors are as follows:-

I. Mundada foods pvt. Ltd. (sunrich)

II. Mahlaxmi beverage pvt.Ltd (oxyfresh)

III. Kirti gold pvt.ltd. (kirti gold)The shree industries pvt.ltd. Has very good response in the market, the brand image is

very good, but they have to work on the brand awareness program and also strengthen there

distribution network. Made boxes available at every shop with affordable price with imperative

advertizing, and try to satisfy customers demand.


3/23

COMPANY PROFILE

Shree industries (Meridian aqua) strongly believe in slow and steady growth by providingfriendly support to the customer. Continual improvement in the products and need based research

is the major reason behind the successful business in Latur dist. With the success in packaged

drinking waterbusiness.

Mission:

Shree industries Pvt. Ltd. Is in the feature will launch the new plant of packaged drinking water

and try to cover all over Maharashtra

Vision:

Meridian Aqua Company committed to provide the pure and healthy qualify products to our

customers.

Introduction

Meridian Aqua /Shree industries has established in the year 2008.

We have divers range of packing size in packaged drinking water.

We are providing direct employment in this area.

Packed Drinking Water

About Water

Water is a chemical substance with the chemical formula h2o water covers 70.9% g the

earth surface and is vital for the all known forms g life clear drinking water is essential to human

being and other life forms. Access to safe drinking water has improved steadily & substantiallyover the last decades in almost every part g the world. There is a clear correlation between access

to safe water and GDP per capita. However some observers have estimated that by 2025 more

than half h the world population will be facing water based vulnerability. Water plays an

important role in the world economy, as its function as a solvent far a life variety g chemicalsubstances and fertilities Industrial cooling & Transportation. Approximately 70% g earth water

is consumed by mast g the disease caused by the drinking impure water.


4/23

Purification Process

Purification System

Impure water might-be contains all types g chemical and biological impurities like mere mineral

and microorganisms respectively. In our state gthe art purification system all such Impurities

totally removed.

Purification Stages

Pretreatment: - Disinfection or scale deposition

Water softener:- softening g water

Media fitter:- sand & carbon filter

Pre filter: - 5 ll & 10 ll filters

Reveres osmosis:-control TDS sand soul purifier.

Post filtrsfion:-0.2 ll filter

Disinfection:-u. v. radiation & ozone treatment.

Profile

Shree industries is dedicated for developing and supplying quality packaged drinking

water for the customer of India. Having strong research activities in various regions of India with

the inputs of expert team development & research for improving taste and quality packaged

drinking water.

A Shree industry (Meridian aqua) strongly believes in slow and steady growth by providing

friendly support to the customer& retailer. Continual improvement in the products and need

based research is the major reason.


5/23

Background information

Diverse Shree industries Pvt. Ltd. operations started at Latur District of Maharashtra in

India. This was the time when limited packaged drinking water knowledge was available in

India. Founder of the company Mr.S.D.Kadam with his great vision to fulfill the need of qualityPackaged drinking water, started drinking water research in short day 1 ltr and 2ltr bottle

available and choice with various areas in latur.

Our Network

Meridian aqua is reaching to every part of Maharashtra and for providing quality water

and service to the small scale and medium to big customers through the network of our more

than 20 dealers and distributer in Maharashtra. We provide support to our dealer and distributers

with the help of strong marketing and sales expert team respondents one third of companys

workforce. The marketing and sales team is qualified and professionally experienced in industry.

To supply packaged drinking water within the required time, quick and safely with excellentlogistics.

List of talukas1) Ahmadpur2) Ausa3) Renapur4) Chakur5) Nilanga6) Udgir7) Jalkot8)

Shirur9) Deoni

Name and Address of Company:

Shree industries pvt. Ltd.(MERIDIAN AQUA)

G-18, M.I.D.C Area, behind kirti Oil,

Kalamb Road,

Latur- 413531 (India).

Tel.: +91-2382-222221

E-mail:[email protected]

Website:www.meridianaqua.com
mailto:[email protected]:[email protected]:[email protected]://www.bejosheetalseeds.com/http://www.bejosheetalseeds.com/http://www.bejosheetalseeds.com/http://www.bejosheetalseeds.com/mailto:[email protected]


6/23

Marketing strategies:

Through your competitive analysis you will solve to create a marketing strategy that will

generate an asset which will provide you with distinct and enduring competitive advantage.

The competitive strategy is usually fall into these five areas:

1. Product2. Distribution3. Pricing4. Promotion5. Advertising

Strategies primarily resolve that around establishing the point of the entry in the productlife cycle and endurable competitive advantage .As we have already discussed the defining the

elements that will set your product apart form your competitors groups.

You need to establish this competitive advantage. Clearly so the reader understand not only

how you will accomplish your goals but why your strategy will work.


7/23

RETAILER ANALYSIS

6.1 Which brand do you know of drinking water ?

Table No.-6.1

Brand name Percentage (%)

Meridian Aqua 30%

Sunrich 40%

Oxyfresh 9%

Kirti Gold 8%

others 13%

In the present Packaged drinking water industry in the market place there are more than 6

companies are there in the market. The sunrich is occupying top position in brand positioning

then followed by shree industries (Meridian aqua) company.

Interpretation:

The sunrichLtd has 40 % of market share in the packaged drinking water market. And it

is followed by Meridian aqua (shree industries pvt. Ltd.) Having 30 % market share.

Which brand you will prefer most for packaged drinking water?

Table

NAME OF THE

COMPANY

PERCENTAGE

(%)

Meridian aqua 22%

Sunrich 28%

Oxyfresh 18%

Kirti gold 14%

Other 18%

Success of the any company is depend on the satisfaction level of the customer, 22% of

the retailer mostly preferof meridian aqua drinking water.


8/23

Interpretation:

From above table it seems that 28%customers are satisfied by sunrich water company and

22% by Meridian aqua . Thus Sunrich remain at the most prefer in the market by the

purchasers

Which size of pack do you generally purchase?

Table

Types of SIZES Purchasing

(%)

250 ml pouch 8%

1 ltr. 68%

2 ltr. 4%

20 ltr. Jar 10%

20 ltr. Chilled jar 6%

ltr. 2%

Any other 2%

The most sealing packaged size are in the market are the 1 ltr , 1/2ltr .& 20 ltr jar . That

particularly most demanded drinking water in all the season .1/2 ltr. , 2ltr. .specialy the demandfor the exitic drinking water are quite normal.20 ltr. Chilled jar sells are seasonal.

Interpretation:

It seems that most of the consumers are purchasing the packaged drinking water like

1 ltr bottle and 20 ltr jar. As these products are purchases mostly the products of these

varieties are sold most in the market. The 1ltr bottle is the most purchased product by the

customers, then followed by the normal 20 ltr jar & chilled 20 ltr jar.


9/23

How often do you purchase packaged drinking water in a month?

Percentage (%)

More often 35%

Often 40%

Rare 15%

Very rare 10%

In the market many retailers often of the packaged drinking water more often is 35 % and

the often are 40% , rare 15% specialy the demand for the exitic drinking water are quite normalvery rare 10%.

6.7 Where & how we can increase the Availability of our product, Meridianaqua in the market?

The customers lots of time want to purchase the product which is available in the shop.The availability of the product does a matter.

The product company has there own dealers &retailers at the particular territory .so

thats why the product are mainly available at some special shops only. Most of the

AVAILABILITY

AVAILABILITY

IN (%)

At bus stand 11%At every retail

shop 23%

At medical 12%

At every hospital 18%

At every hotel 25%

At special shop

only 11%


10/23

customers said that the product are not available at every retailer shop and it is available at

special shop only.

Packaged drinking water Product Companys large group of the customer are from urban

&rural area, basically they are a customer, so there is lesavailability of pure drinking water. Thats why the 42 % of the

respondents purchase 20ltr. jar product for the drinking.

Interpretation:

The above graph shows that the customers of purchase product in 20ltr jar. The 42%

customer are use the 20 ltr jar product for drinking, and remaining 58% are not using the

20 ltr jar.

6.9 Have you heard about our free home delivery service of 20 ltr jar?

Table 6.9

Yes No

42%

58%


11/23

In the Packaged drinking water industry in the market place shree industries (Meridian

aqua) company is provide the free home delivery service of 20 ltr jar. For every customer.

Interpretation:

The

product company has there own dealers &retailers at the particular territory .so thats

why the product are mainly provide free home delivery service of 20 ltr jar. 65%of the

customers heard about the free home delivery service And remaining are not heard about

the service.

6.10 The price justified by the company?

Table No.-6.10

The 65% 0f the people are openly stated that they are justified by the company price.

Product is available at the market place in summer season at high demand

Interpretation:

35 per of Customers are not justified by the company price if it is provided in summer

season at high demand.

6.11 How do you purchase a drinking water product?

Packaged drinking water Product Companys large group of the customer are from urban

area, basically they are a customer, so there is les availability of money. That why the 60 %

of the respondents purchase product on the credit.

Interpretation:The above graph shows that most of the customers purchase product in cash and not on

credit. The retailers are not offering credit to the customers. The 40% customer are

purchase the product in cash, and remaining 60% on the credit basis the retailers credit

policy are different as per the brand

Opinion PercentageYes 65%

No 35%

In Cash 40 %

On Credit 60 %


12/23

CUSTOMER ANALYSIS

6.1.1) A) Do you know of packaged drinking water?

Table No 6.1

Answers respondents percentage

Yes 50 100

No 0 0

In this question actually taking the help of old customers so in that question the negative

response is not included. result of this question is the all respondents are well aware with the

packaged drinking water products and with their brand

Interpretation:

In that question we see the respondents who are actually uses the packaged drinking water

products

6.1.1 B) If Yes then which are those ?

Table No 6.1.1

Answers Respondents percentage

Meridian Aqua 12 24

Sunrich Aqua 15 30

Oxy Fresh 7 14

Kirti Gold 5 10

Other 11 22

Total 50 100

Above table revels that the 30% customers are aware about the brand sunrich aqua. The

Sunrich is having the high awareness policies in market and with the help of this the sunrich is

most fames brand of packaged dirking water in the Latur city.

Interpretation

The above table shows that the 30% of customer are aware about the brand sunrich aqua,

24% of customers are aware about the brand meridian aqua, 22% of customers are aware

about the other brands, 14 % of customers are aware about the brand Oxy fresh and 10%

of customers are aware about the Kirti gold


13/23

6.1.2 Which brand do you generally purchase?

Table No 6.1.2

Answers Respondents Percentage

Meridian Aqua 12 24Sunrich Aqua 16 32

Oxy Fresh 08 16

Kirti Gold 04 08

Other 10 20

Total 50 100

Above table revels that the 32 % customers are mostly purchase the brand Sunrich aqua

and the second mostly preferable brand for purchase is meridian aqua.. The Sunrich is having the

most customers in market and with the help of this the Sunrich is market leader of the Latur city

in packaged drinking water

Interpretation

The above table shows that the 32 % of customer are Purchase the brand sunrich aqua, 24

% of customers are purchase the brand meridian aqua, 20 % of customers are purchase

the other brands, 16 % of customers are Purchase the brand Oxy fresh and 08% of

customers are purchase the brand Kirti gold.

Q.3) What is your total expenses on purchase of packaged drinking water per

day ?

Answers ( in rupees ) Respondents Percentage

Rs .15 12 24

Rs 30 23 46

Rs 45 07 14

Rs 60 08 16

Total 50 100

Above graph revels that the 46 % customers are spend Rs 30 on packaged drinking water

products daily. This questions result is that the most of the customers are spend their money ofJar and other related products.


14/23

Interpretation

The above table shows that the 46% of the customers are spend 30 Rs on the Packaged

Drinking Water products, the 24% of the respondents are spend Rs 15 on PWD products ,

the 16% respondents are spend Rs 60 on PWD products and the 14 % of the customers are

spend the 45 Rs on the packaged drinking water.

Q.4) Which size of pack do you mostly purchases?

Table No 6.4


1/2 ltr bottle 04 08

1 ltr bottle 17 34

2 ltr bottle 02 0420 ltr jar 13 26

20 ltr chilled jar 14 28

TOTAL 50 100

Above graph revels that the 34 % customers are mostly purchased 1 liter bottle of

packaged drinking water with the help of respondents we are found that it is the most focusable

area. This questions result is shows that with the help of this we are highly focus on the 1 ltr

bottle for selling and the other most focusable product is 20 ltr chilled jar

Interpretation

The above table shows that the 34% of the customers are purchase 1liter bottle, the 28%

are purchase 20ltr chilled jar, the 26% customers are purchase the 20 ltr normal jar , the

08% customers are purchase ltr bottle and the 04% of the customers are purchase the 2

ltr bottle

Q.5) Why you are going to purchase Meridian aqua product?

Table No 6.5


Price is reasonable 18 36

Quality is satisfied 12 24

Taste is satisfied 05 10

Easy available 13 26

Dont purchase 02 04

TOTAL 50 100


15/23

The mostly respondents was mark on price is reasonable means the most of the customers

are buy the product when its price is reasonable. The above question is shows that the mostly

customers are buy a product by evaluating the price of the product.

Interpretation

The above table interpret that the various reasons of purchasing which are Price is

reasonable, Quality is satisfied, Taste is satisfied, Easy available, Dont purchase

Q.6) Do you check the M.R.P. of Bottle or jar?

Table No 6.6

The mostly respondents was mark on price is reasonable means the most of the customersare buy the product when its price is reasonable. The above question is shows that the mostly

customers are buy a product by evaluating the price of the product.

Interpretation

The above table interpret that the various options which are related to the examine product

price by customer

Answer Respondents Percentage

Yes 23 46

Never 07 14

Sometime 15 30

Always 05 10

Total 50 100


16/23

Q.7) Are you satisfied with home delivery service provided by company for 20

ltr jar?

Table No 6.7

Above graph revels that mostly customers are satisfied by this home delivery servicesWith this question company try to improve the home delivery services .

Interpretation

Above table shows that the there is many respondents are i.e 32 % satisfied with the home

delivery services respondents mention that the neutral means they are not satisfied nor

dissatisfied i.e. 28%, 18% respondents are strongly satisfied, 16% respondent is dissatisfied

and the 06% customers are strongly dissatisfied by this home delivery services which is

provided by the company

Q.8) Are you satisfied with our brand Meridian Aqua?

Table No 6.8

Above graph revels that the 34 % customers are mostly purchased 1 liter bottle ofpackaged drinking water with the help of respondents we are found that it is the most focusable

area This questions result is shows that with the help of this we are highly focus on the 1 ltr

bottle for selling and the other most focusable product is 20 ltr chilled jar


Strongly satisfied 09 18

Satisfied 16 32

Natural 14 28

Dissatisfied 08 16

Strongly Dissatisfied 03 06

Total 50 100


Strongly satisfied 07 14

Satisfied 23 46

Natural 16 32

Dissatisfied 03 06

Strongly Dissatisfied 00 00

Total 50 100


17/23

Interpretation

The above table shows that the 34% of the customers are purchase 1liter bottle, the 28%

are purchase 20ltr chilled jar, the 26% customers are purchase the 20 ltr normal jar , the

08% customers are purchase ltr bottle and the 04% of the customers are purchase the 2

ltr bottle

Q.9) Do you see any advertises of packaged drinking water?

Table No 6.9

the above graph shows that the mostly customers are well aware about the advertizing ofpackaged drinking water. This question is helps to the researcher to get the feedback of

customers for watching the advertizing

Interpretation

In that question we see the respondents who are actually who are mostly uses the packaged

drinking water.

Q.10) If yes, in which media?

Table No 6.10

Revels that the 46 % customers are see the advertise in news paper and remaining are the

see advertise in T.V, poster, and other media like internet they have been see.

Answers respondents percentage

Yes 47 94

No 03 06

Total 50 100


News paper 23 46

T.V 07 14

poster 15 30

Other 05 10

Total 50 100


18/23

Suggestions

By analyzing the market situation and interacting with the dealers, distributors and customers

and spending 60 days time in the ground level market the researcher has suggested the

recommendation to the company.

Suggestions as follows:

1. Company should launch brand awareness program for customers and retailers and should keep iton regular basis.

2. The company should have to go for advertising campaigning through various Medias such asbroachers, wall paintings, hoardings, internet etc.

3. Company should have to more focus to their distribution channels and also should have todevelop their transportation system with efficient staff.

4. The Meridian aqua product distributes the all shops like bus stand, drugs shop, etc.5. Company has to give attractive offers and seasonal schemes for retailers as well as customers to

increase the sales.

6. Use the home delivery service for 20 ltr chilled jar as well as boxes of 2 ltr.for increasing thesales


19/23

Conclusion

The researcher has undergone a project on Market Research for Brand Awareness and

Competitive Analysis of Packaged drinking water Industries.

The competitive study and brand awareness give a lot of information about market and

competitors and it help to the marketers for deciding business, corporate and functional strategies.In this competitive Packaged Drinking Water industry the customers want new less price and

more quantity of water. at the present situation in the market place there are almost 20 to 25

product company are there with different verities of product are available. In this situation theorganization has a very good image in the market ,overall the shree industries Pvt. Ltd. latur are

at the second number position in the market ,just after the Sunrich i.e Mundada food

company/corporation latur.

After conducting a brand awareness programmed & competitive analysis programmed in

the Latur district of the Maharashtra state, it is find that the company has regularly gone through

this kind of the brand awareness programmed and market research for increase there market

share, and sustain strongly in the industry.

Bibliography

10.1 Reference Books:

Marketing Management:1. Philip Kotler, Person Education, Singapore, 11th Edition, 2003.2. C.R. Kothari, Research Methodology, vishwa Prakashan, New Delhi, Second Edition, 1998.3. Marketing research,- Vanished Pabalkar,(Nirali prakashan)1St edition,Sep-2009.4. Marketing Management-13th edition.(kotler,kellar,koshey,jha)

10.2 Websites:

www.wickipedia.com www.scbrid.com
http://www.wickipedia.com/http://www.wickipedia.com/http://www.scbrid.com/http://www.scbrid.com/http://www.scbrid.com/http://www.wickipedia.com/


20/23

For Retailer

Q1.) Which brands do you know of drinking water?

A)_ _ _ _ _ _ _ _ b)_ _ _ _ _ _ _ _

C) _ _ _ _ _ _ _ _ d) _ _ _ _ _ _ _ _

Q.2) which brand you will prefer most for packaged drinking water?

1. Meridian 2.sunrich

3. Oxyfresh 4.any other.

Q.3) what size of pack do you generally purchases?

A. 250 ml pouch. B. 1 ltr C. 2 ltr d. 20 ltr jar

E. 20 ltr chilled jar f. ltr G. Any other

Q.4) how often do you purchase packaged drinking water in a month?

A. More often b. Often

C. Rare d. Very rare

Q.5) what do you think while purchasing packaged drinking water?

Purity Purity and quality Seal & packaging Brand name Availability Taste

Q.6) which factors can change your brand preference?

i. Qualityii. Quantity

iii. Price

Customer Name: E-Mail:

Party Name: Telephone No:

Postal Address: Mobile No:

Date:


21/23

iv. Availability

Q.7) Where & how we can increase the availability of our product, meridian aqua in the market?

1. Hospital 2.School & college 3. Shop

4. Street hawkers 5.home 6. Any other ( __________)

Q.8) do you use 20 ltr jar of packaged drinking water?

A) Yes b) No

Q.9) have you heard about our free home delivery service of 20 ltr jar ?A) Yes b) No

Q.10) is the price justified by the company?

A) Yes b) No

If no then reason (_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _)

Q.11) How do you purchase a drinking water product?

A) Cash b) Credit

Q.12) companies pricing & discount policies. (at least 5 companies)

Sr.

No.

Name of company Credit no. Of

days

Discount % Other benefits %

1 MERIDIAN AQUA

2 SUNRICH

3 OXYFRESH

4 KIRTI GOLD

5 AQUA CARE

Q.13) what would you like to suggest for the betterment of our company?

Your

suggestions:____________________________________________________________________

__________________________________________________________________________________________________________________


22/23

For customers

Q.1 ) A) Do you know of packaged drinking water?

1) Yes 2) No

B) If Yes then which are those ?

1. Meridian 2. Sunrich 3. Oxy Fresh

4. Kirti gold 5. Other

Q.2) Which brand do you generally purchase?

1. Meridian 2. Sunrich 3. Oxy Fresh

4. Kirti gold 5. Other

Q.3) What is your total expenses on purchase of packaged drinking water per day ?

1. 20 Rs. 2. 30 Rs.

3. 40 Rs. 3. 50 Rs.

Q.4) Which size of pack do you mostly purchases?

A. 1 ltr bottle B. 2 ltr bottle C. 20 ltr jar

D. 20 ltr chilled jar E. ltr bottle F. Any other

Q.5) Why you are going to purchase this product?

(1) Price is reasonable (2) Quality is satisfied

Name : Telephone No :

Total Demand (variety) : Date :

Postal Address :


23/23

(3) Taste is satisfied (4) Taste is satisfied (5) Dont purchase

Q.6) Do you check the M.R.P. of Bottle or jar?

1) Yes 2) Never

3) Sometime 4) Always

Q.7) Are you satisfied with home delivery service provided by company for 20 ltr jar?

1) Strongly satisfied 2) satisfied 3) Natural

4) Dissatisfied 5) Strongly Dissatisfied

Q.8) Are you satisfied with our brand Meridian Aqua?

1) Strongly satisfied 2) Satisfied 3) Natural

4) Dissatisfied 5) Strongly Dissatisfied

Q.9) Do you see any advertises of packaged drinking water?

1) Yes 2) No

Q.10) If yes, in which media?

1) News paper 2) T.V 3) Poster 4) Other

meridian chetan prjct

Documents